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Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.
These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.
What about offering VIP treatment to bloggers, instagrammers... ?
More likely to be convinced than journalits, they will show up and report
everything about your events to their audience. It's a good chance for you to:
on hundreds of blogs
Create long lasting
Identify the right influencers in your industry, invite them to your
events and offer them what you’d offer important journalists!
1. ENERGIZE YOUR EVENTS
How do you efficiently show brand value without just paying
your influencers like each competitor you ever had?
You offer them something nice that their audience needs by leveraging other
For instance, Aptamil developed a simple
mobile application that helps moms
choose their future newborn’s name, and
used influencer marketing to promote the
app instead of their milk.
This lead to engagement, downloads,
shares, conversations (including this
one) with Aptamil name all over it.
Use it to your advantage!
2. PROMOTE YOUR PRODUCT INDIRECTLY
Having devoted influencers is also a way to get your brand featured on
different social media platforms without having to handle everything
Let your Influencers use social
media platforms for you.
They’re probably better than you at
2. PROMOTE YOUR PRODUCT INDIRECTLY
3. RAISE AWARENESS WITH WELL
CRAFTED CONTESTS AROUND
3. RAISE AWARENESS WITH WELL CRAFTED
CONTESTS AROUND EXPERIENCE
If you’re going to reward an influencer to talk about your product,
why not reward her readers as well when they share or start a
Rewards don't need to be expensive, you
should design your contests to feel more
Try “experience rewards” such as inviting the
winners to your headquarters, making them meet
your team. Make them feel important and part of
Influencer Marketing is just not another platform to push a
marketing strategy that had been working on other channels.
Chances are the competition has caught up.
Try to figure out new and creative
ways to build and create relationships
with your industry’s opinion leaders.
What’s at stake is nothing less than
your brand’s reputation!
If you’re planning an influencer marketing campaign, we’d love to help!
Runway SF 1355 market
San Francisco, CA,
Contact: Kevin Creusy
+33 970 447 443