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3 creative approaches to Influencer Marketing

Chances are you’ve heard a lot about Influencer Marketing by now; its basic principles, its importance, and the ways to identify and contact influencers are clear to you. The consensus, however, is that there are only two ways to work with your influencers: pay for a sponsored article or post on their blogs and social media channels, or offer them free stuff so they can give it a try in front of their audiences.

These are very good ways to leverage your influencers’ networks and reach an audience you generally don’t have access to, but they’re certainly not the only ones. Here are 3 creative examples of what you can do to beef up your influencer marketing strategy, and win the blogosphere in an unexpected way that gives you the edge.

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3 creative approaches to Influencer Marketing

  1. 1. 3 Creative Approaches TO Influencer Marketing
  2. 2. Chances are you already know Influencer Marketing The consensus, however, is that there are only two ways to work with your influencers:
  3. 3. Pay for sponsored content Offer them free stuff so they can give it a try in front of their audience OR
  4. 4. And usually, your competitors are doing the same Here are 3 creative examples of how to beef up your influencer marketing strategy!
  5. 5. 1. ENERGIZE YOUR EVENTS
  6. 6. What about offering VIP treatment to bloggers, instagrammers... ? More likely to be convinced than journalits, they will show up and report everything about your events to their audience. It's a good chance for you to: Get coverage on hundreds of blogs Create long lasting relationships Identify the right influencers in your industry, invite them to your events and offer them what you’d offer important journalists! 1. ENERGIZE YOUR EVENTS
  7. 7. 2. PROMOTE YOUR PRODUCT INDIRECTLY
  8. 8. How do you efficiently show brand value without just paying your influencers like each competitor you ever had? You offer them something nice that their audience needs by leveraging other marketing material! For instance, Aptamil developed a simple mobile application that helps moms choose their future newborn’s name, and used influencer marketing to promote the app instead of their milk. This lead to engagement, downloads, shares, conversations (including this one) with Aptamil name all over it. Use it to your advantage! 2. PROMOTE YOUR PRODUCT INDIRECTLY
  9. 9. Having devoted influencers is also a way to get your brand featured on different social media platforms without having to handle everything yourself. Let your Influencers use social media platforms for you. They’re probably better than you at this game! 2. PROMOTE YOUR PRODUCT INDIRECTLY
  10. 10. 3. RAISE AWARENESS WITH WELL CRAFTED CONTESTS AROUND EXPERIENCE
  11. 11. 3. RAISE AWARENESS WITH WELL CRAFTED CONTESTS AROUND EXPERIENCE If you’re going to reward an influencer to talk about your product, why not reward her readers as well when they share or start a conversation? Rewards don't need to be expensive, you should design your contests to feel more human. Try “experience rewards” such as inviting the winners to your headquarters, making them meet your team. Make them feel important and part of your operation.
  12. 12. Influencer Marketing is just not another platform to push a marketing strategy that had been working on other channels. Chances are the competition has caught up. SO... Try to figure out new and creative ways to build and create relationships with your industry’s opinion leaders. What’s at stake is nothing less than your brand’s reputation!
  13. 13. Thank you If you’re planning an influencer marketing campaign, we’d love to help! Upfluence Runway SF 1355 market street, San Francisco, CA, 94114,USA www.upfluence.com Contact: Kevin Creusy kevin.creusy@upfluence.com +33 970 447 443

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