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Storytelling? Wait, that’s not a July 8 2015 — Upworthy Editorial Vision

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Storytelling? Wait, that’s not a hot, new
distribution model. Where are the
“newsonomics”? Where are the future-
o f - m e d i a b u z z w o r d s ? W h a t o f
“platlishing”?
I worked at a newspaper before I came
to Upworthy and I’ve been thinking
about the big changes in media for some
time.
Newspapers, for example, evolved over
hundreds of years. And they had a format
that worked. That “inverted pyramid”
style we were all taught in school was a
19th-century invention that was fitting
form in the telegraph age.

What is the way we tell stories today?
While there are all kinds of fancy
“atomization” apps and reverse-
engineered listicles flooding the
landscape, nobody has really figured out
what formats for storytelling will become
dominant in the world we all actually live
in today. 


You know, this world:

Publié dans : Marketing, Business
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