AUDIENCE MEDIUM ACTIONSFRAMING HABITS
Every day Upworthy is learning more about human actions surrounding digital stories and how stories
travel in digital space. By measuring interaction with digital stories, we are uncovering surprising
insights into what had long been an intuitive art. We are analyzing the audience, medium, framing,
actions, and habits surrounding a story. If you care about stories, looking under the hood at this stuff is a
dream come true.
THE DATA BEHIND STORIES
WE’RE ALSO LEARNING GROUNDBREAKING NEW THINGS ABOUT