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FRAMING Mason Wartman abandoned a July 8 2015 — Upworthy Editorial Vision

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Publié le

FRAMING
Mason Wartman abandoned
a life on Wall Street to start a
pizza shop in Philadelphia,
where customers can get a
slice but also pay an extra
dollar to buy a Post-it note
and put it on the wall.
Anyone who is hungry can
use those Post-it notes and
redeem it for a meal.
The Upworthy story featured
Mason and his customers as
part of our original video
series, “Humanity FTW.” The
video’s massive success
helped Mason expand to
serve even more of his
neighbors in need.
29 MILLION
VIEWS,
A WIN FOR
EMPATHY
CHARACTER MEDIUMMEANING
Original video at Upworthy? We do that. While Mason’s story
had been told several places, Upworthy’s expertise in framing
the story for maximum social distribution (with care and
sensitivity for the voices in the story) led to massive views, and a
real-world impact for the people Mason serves every day.

Publié dans : Marketing, Business
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