Can you measure a good story by the numbers?
If you’d asked me a couple of years, ago, I would have
said, “hell no.” Storytelling was an art and data would
just poison real storytellers, forcing them to create
lowest-common-denominator junk, right?
But I would have been wrong. You can learn serious
things about storytelling from the right data. If you’re
measuring the right things, your data should feel like a
(slightly-blurred for the public) glorious spreadsheet of
All that green at the bottom shows that changes we’re
making are working; it means our audience is on their
feet, clapping louder than ever before.
Actual internal Upworthy spreadsheet!