4. @sfmade hashtag: #urbanmfg
SFMade‟s mission is to build and
support a vibrant manufacturing sector
in San Francisco, that sustains
companies producing locally-made
products, encourages entrepreneurship
and innovation, and creates
employment opportunities for a diverse
local workforce.
5. @sfmade hashtag: #urbanmfg
How we started…
• Kept requirements to participate simple.
• Started small with only 12 local manufacturers
representing established iconic brands and new sexy
brands = instant credibility and everyone wanted in!
Where we are now…
• Grew from 102 members in 2010 to 398 members as of
October 2012.
• #1 reason for joining SFMade is to leverage the SFMade
brand and promotional platform.
6. @sfmade hashtag: #urbanmfg
How we got to this point…
We developed a „Locally Made‟ Brand Platform…
1. To enable manufacturers to leverage geographic „place-
based‟ identity as a unique selling point and differentiate
themselves in the marketplace.
2. To enable consumers to easily identify SFMade
products locally, nationally, and internationally.
3. To create a vibrant and powerful collective branding
platform to strengthen the manufacturing community.
8. @sfmade hashtag: #urbanmfg
> 60% of members actively use the logo
Members see the SFMade logo as a badge of honor and a
way to illustrate their “Pride of Place”.
Our Logo Usage Guide encourages members to see all potential
applications including placement on their:
• Company website
• Physical product
• Packaging
• Shipping boxes
• Retail store windows
• Trade show signage
10. @sfmade hashtag: #urbanmfg
Case Studies of Local Branding Success
Initiatives that generated the most interest, excitement,
furthest reach, and the most significant results:
• SFMade Week
• Retail Partnership with Banana Republic
• SFMade Retail Map
11. @sfmade hashtag: #urbanmfg
SFMade Week
SFMade‟s signature annual fundraising event
A week long celebration of San Francisco‟s manufacturing sector and the
companies and people that bring locally produced products to fruition.
Designed to heighten awareness of local manufacturing and the critical
role it plays in our local economy featuring “something for everyone”.
• PARTY – Ramp it Up! – an event at a Member‟s manufacturing facility
• MEET THE MAKERS – Member company Factory Tours
• LEARN – Educational Events
• SHOP – Shop SFMade Day
13. @sfmade hashtag: #urbanmfg
SFMade Week Results
• $100,000 raised.
• New funder acquisition and relationships, including Whole
Foods and Zazzle.
• Significant press coverage including all of the local magazines,
newspapers, blogs and several TV channels.
• 254 went on factory tours.
• Over 400 attended „Ramp it Up!‟ event.
• Mayoral Proclamation and press release outlining commitment
to deepen support for the manufacturing sector.
• 47 retail stores participated in “Shop SFMade Day” and
donated 10% of their proceeds to SFMade.
• 35 new members joined within one month.
14. @sfmade hashtag: #urbanmfg
Retail Partnership with Banana Republic
• Holiday Season 2011 – Banana Republic created an SFMade
branded pop-up-store at their flagship location in San
Francisco.
“This is a really nice opportunity to tie into the values of
supporting the communities where we live and work and
share with our San Francisco customers the design
culture and talent that exist locally,” said Louise Callagy, a
spokeswoman for Gap Inc., Banana‟s parent company.
• 18 SFMade brands selected.
• An example of a large retail brand wanting to be associated
with cool, small, local brands.
16. @sfmade hashtag: #urbanmfg
Retail Partnership Results
• Generated the most interest and reaction of any initiative to date
- WOW factor.
• Created tremendous exposure for SFMade and our members.
• Banana Republic launched a national promotional campaign the
day of launch – SFMade gained 358 new „Likes‟ on Facebook.
• SFMade members reported a 20% increase in gross sales.
• Served as a model for other interested retailers including
HMSHost, who is launching SFMade retail stores at SFO in
December 2012.
• Press coverage including front page of SF Business Times.
• Store has been so successful that it will run into 2013.
17. @sfmade hashtag: #urbanmfg
SFMade Retail Map
• A “Discover Locally Made” Retail Map, featuring 85
stores selling products made in San Francisco.
• Sponsored by Levi Strauss & Co, who see value in being
affiliated with SFMade and the locally made movement,
even though they do not produce in San Francisco any
longer.
19. @sfmade hashtag: #urbanmfg
Retail Map Results
• 85 Stores participated in the first version of the map.
• SFMade created new accounts for SFMade members as
stores chose to carry member products so they could
meet the criteria of carrying a minimum of two (2) SFMade
products to be featured on the map.
• Increased consumer awareness through wide distribution
in local retail stores, hotels, SFTravel Center, at
conventions, City Hall and local business headquarters.
• Distributed in 50,000 7x7 Magazines to coincide with
SFMade Week.
• A tactile, handy and visually pleasing map that people
generally love to have and share.
20. @sfmade hashtag: #urbanmfg
What‟s next for SFMade?
1. Three stores at SFO International Terminal featuring
SFMade products
2. An SFMade „local shopping‟ Mobile App
3. A Corporate Gifts Guide
21. @sfmade hashtag: #urbanmfg
What‟s next for UMA?
1. Release of Toolkit: Develop a Locally Made Brand
2. Conference Call scheduled
3. Locally Made Branding Committee formed
24. @umfgalliance hashtag: #urbanmfg
LAND USE &
REAL ESTATE
• Mike Cooper, Philadelphia Industrial Development Corp.
• Kathy Dickhut, City of Chicago
• Kenyetta Bridges, Detroit Economic Growth Corp.
• Nancy Green Leigh, Georgia Institute of Technology
• Adam Friedman, Pratt Center (Moderator)
25. U R BAN MANUFAC TURING AL L I ANCE
MICHAEL COOPER
OCTOBER 18, 2012
26. PHILADELPHIA INDUSTRIAL LAND & MARKET STRATEGY
“Most comprehensive analysis of industrial activity &
inventory in Philadelphia’s history.”
• Land & building inventory
• Illustrate diversity of Philadelphia‟s
industrial sector
• Demand drivers
• Identify issues requiring public intervention
• Guide policy for new zoning code
• Consultant Team:
28. WHAT DID WE FIND?
104,300 industrial jobs, approximately one out of every five jobs in
Philadelphia
Industrial jobs employ a range of Philadelphians – highly skilled, technical
positions to entry-level apprenticeships to career-path positions for
unskilled and semiskilled workers
Industry provide family sustaining jobs with benefits
Average wages for industrial jobs in the city are nearly $50,000
Annual payroll of over $5 billion; direct economic output $47.8 billion
Annually contributes $323 million in taxes (BPT, property, wage, and sales)
30. Facebo o k .co m/ PI D C phi l a ● @ PI D C phi l a ● W W W .PI D C - PA .O RG
31. Manufacturing Land Use
and Zoning in Chicago
City of Chicago Department of Housing and
Economic Development
Industries where the City of
Chicago’s share of
employment is larger
than elsewhere in the
U.S.
• Food
• Metals
• Paper & Printing
• Apparel & Textile mills
• Wood & Furniture
• Electrical & transportation
• equipment
• Chemicals
• Plastics
32. Industrial Corridor
PMD and Industrial
Manufacturing Land Use Tools Corridor
A Planned Manufacturing District (PMD) is an
area zoned for the city’s heaviest industrial
activities. Fifteen PMDs are currently designated
within 24 industrial corridors throughout Chicago.
By prohibiting residential and most retail uses,
the district designation has provided a clear land
use policy to support manufacturing and related
business purposes since 1990. But there are:
• Obsolete buildings
• Vacant land and buildings which need
assembly
• Proposals for uses that would increase land
values, discourage industrial investment
and undermine the operations
Number of Companies
Private School
2536
87 49 17
Under 125 126-250 251-500 Over 500
employees employees employees employees
Luxury Autoplex
32
33. Updating the Land Use Tools
Land use and Zoning Deliverables
• List of locations that could be made “shovel
ready” for advanced manufacturing uses, as
regional competitors provide.
• List of sites that are best suited for other
land uses.
• Recommendations to amend the uses and
boundaries within each PMD based on an
Regional marketing for shovel-ready sites
updated set of clearly defined criteria.
Shovel Ready Sites Entity Deliverables
• Outline the legal, strategic and financial
framework for an entity to redevelop, and
potentially manage, industrial property.
33
36. EMPLOYMENT DISTRICTS
EMPLOYMENT DISTRICTS
RESULTED IN THE IDENTIFICATION IDENTIFICATION OF 7 PRIMARY EMPLOYMENT
THE PROCESS RESULTED IN THE OF 7 PRIMARY EMPLOYMENT DISTRICTS
37. Manufacturing in Atlanta, GA
Perspectives on Issues, Projects, and Initiatives
Nancey Green Leigh, PhD, FAICP
School of City and Regional Planning
Georgia Institute of Technology
Atlanta, GA
Urban Manufacturing Alliance, Brooklyn, Oct. 18, 2012
Brownfields Program Community Meeting June 30, 2012
37
38. “Smart Growth’s Blind Side” in Atlanta
“Smart Growth‟s Blind Side” (Leigh & Hoelzel 2012)
Failure to recognize industrial land contributions
Industry versus “smart growth” development
Productive urban industrial land at risk
Implications for local economic development
Little guidance from smart growth policy and literature
Atlanta’s 1st sustainable industrial development plan (2009)
Issues in 2011 Update to Atlanta’s Comprehensive Plan
Industrial employment critical to Atlanta
Too much conversion of industrial land and job loss
Encourage more investment in industrial properties
Need specific industrial development policies
38
39. “Manufacturing” Support in Atlanta
Comp Plan
Preserve industrial land and promote employment (no “teeth”)
“Mixed-use Industrial” land use category (no specifics, no parcels)
Create an industrial council (not created)
Invest Atlanta (Atlanta’s economic development agency)
Increasing business retention efforts (slowly emerging)
Promoting entrepreneurship and exports
Metro Atlanta Chamber (Atlanta’s regional chamber of commerce)
Clean Tech and Bioscience initiatives
Supply Chain and Advance Manufacturing programs with staff
Focus on ATL Intermodal Container and Port of Savannah
expansion
39
40. “Manufacturing” Support in Atlanta
Atlanta BeltLine’s “New Industrial Policy” (in master plans)
Identified productive industrial areas along BeltLine
Do not recommend non-compatible uses in areas
Method to deny/approve industrial conversions (hardly tested)
Reconsider “BeltLine-Supportive Densities” and include light
industry in TODs (searching for ways, unknown future)
Brownfields Area-wide Planning (ongoing, U.S. EPA “pilot”)
Strategies for “mixed-use industrial areas”
Recommendations for industry in “catalytic” BeltLine/MARTA TOD
Ideas to allow sustainable, productive manufacturing and prevent
unsustainable industrial uses (e.g., scrapyards)
Model for city-wide policies for reusing vacant, obsolete industrial
properties and revitalizing surrounding neighborhoods
Continue advocacy for an industrial council
40
45. BOSTON’S BACK STREETS :
Newmarket Eco-Industrial Corridor
• Employs over 9% of City‟s
workforce with 11,000 employees
• One of three largest industrial
clusters in Boston
• Generates $3 Billion of sales each
year
• Large Business Association
• Major food supplier for hotels,
hospitals, universities, restaurants
• Proximity to downtown helps reduce
carbon footprint
• Diversified of tax base
• Walk-ability
• High asthma rates of neighboring
neighborhoods
46. BOSTON’S BACK STREETS:
Newmarket “Laboratory for sustainability”
Goals: $10,000 raised
• Highly replicable program, • Business workshops
competitiveness is improved, • Boston Buying power=aggregate
traffic, waste and emissions electric purchasing
reduced
Investments:
• Better zoning for new industries
(clean energy sector) reducing time • $2.2 Million infrastructure
for occupancy permits. improvements
Feasibility Studies completed: • Newmarket Commuter rail station
• Solar Studies=12 studies mixed • EPA grant for truck electrification
results • New signage program
• Organic Waste Audits=not an issue • BLDC loan program
• Truck idling Study=trucks leased • Staff hours for planning
Events: • Boston Biz Hub
• Boston Shines=30 businesses, • Office hours in the district
48. Strategy: Making Markets Work
Q. Do you market your company as
green or environmentally
sustainable?
Yes No
Growing 52% 20%
Q. Which of the following reflects
your company‟s revenues over The Same 17% 20%
the past 12 months?
Declining 23% 60%
49. Spec It Green Initiative
LEED Standards created market
demand for green building
materials
Launched Spec It Green event
series and www.madeinnyc.org to:
Build manufacturers’ awareness of market
opportunities in green production
Build relationships
Engineering assistance (ITAC MEP
provider) to help companies green
products
> 1,000 participants
50. Spec It Green Partnership
Aggregating Demand
School Construction Authority
Durst Organization, Jonathan
Rose Companies, Dunn Development,
Pratt Institute
$2.8 billion in development
Accelerating Innovation
Research Universities
ITAC
NYS Environmental and Energy
Funders Network Freedom Tower, NYC, The Durst Organization
51. Design Extension Services
Modeled on agricultural
extension services
Use faculty and students
to redesign products and
packaging
Elevate professional
standards
52. The BNY Model for Sustainability
Foster Sustainable Practices
LEED standard for construction
Green infrastructure: solar street lamps,
wind turbines, bike racks, cogeneration,
rooftop farm
Targeted marketing and promotion
Pilot projects: waste recycling (with ITAC)
53. The 25th Street Collective
The 25C is a collaborative
incubator of slow-food and
slow-fashion artisans
practicing local, ethical
manufacturing and innovative
resourcefulness.
We share studio space, a
storefront gallery and wine
bar, industrial sewing
equipment, as well as host
workshops and events.
54. The 25th Street Collective
and the 25C Production Studio
The 25th Street Collective (25C) is an L3C sustainable business incubator
that advances local, artisan production within the Collective. This has
resulted in the need to expand in order to respond to a larger market
seeking artisan goods. We will be launching a comprehensive, innovative
sewn-goods manufacturing facility that includes fiber innovation, sample
development, high-tech ‘made to order’ sewing, and waste management.
Phase 1: Sample development and vertically-oriented small-run production
with regenerated fibers and innovative and repurposed fabrics
Phase 2: Mass customization technology and print design equipment
Phase 3: Smart fiber sourcing and an innovations lab where fabrication
includes post-industrial / post-consumer waste collection and regeneration
55. Concurrent Step: Launching OAKLANDmade
Draft Logo and Mission Statement
OAKLANDmade unites and builds the
vibrant manufacturing and artisan
production sector that is creating locally-
made goods in Oakland.
We foster entrepreneurship, sustainable
innovation, and collaborative models to
ensure good livelihoods for our diverse
local ‘maker-force’.
60. Brooklyn Navy Yard Strengths
MISSION-DRIVEN NONPROFIT
Triple Bottom Line mission: generate revenue that supports industrial & economic development,
job creation and sustainable modern manufacturing
Why Locate in the Yard? Why Industrial in the Five Boroughs?
Hassle-free environment Diversified tax base
“On-the-Ground” mission driven management Range of income levels (industrial pays 25% more
than service sector)
Strong Board governance and oversight
Access to markets/ growing population
Zoning certainty
Quality of workforce
Location/ Security
“Sustainable City”
No real estate taxes
Why Green?
Market but affordable rents
Build on growth of green manufacturing
Quality of space – historic and sustainable
Be a good neighbor to surrounding
communities
Business to business opportunities
Addressing long-term energy needs
Quality of local workforce
61. Changing the Face of Manufacturing
Redefining 21st Century Manufacturing
Tenant Sectors that make sense in NYC:
Arts + Culture
Entertainment, Film + Media
High-end Design / On-site
Manufacturing
E-Commerce Fulfillment
Home Goods / Woodworking
Food Manufacturing / Processing
Warehouse / Distribution
Medical Services
Maritime / Ship Repair and Transport
Green manufacturing growing across all
sub-sectors
62. INFRASTRUCTURE UPGRADES
•Roofs/window replacements
for Energy Efficiency
• Rooftop Farm with Brooklyn
Grange
• Water Conservation +
Stormwater Management
• Porous Pavement
• Wind/Solar Street Lights
• Yard-wide Solar Installation
(anticipated)
• Hybrid + Low-Emission
Vehicles
• Bike Lanes + Bike Racks
• Solar Trash Compactors
•Yard-wide Waste Management
Plan
63. Brooklyn Navy Yard Center at BLDG 92
BLDG 92 Mission Statement
The mission of BLDG 92 is to celebrate the Navy Yard’s past, present, and future and promote the role the Yard and
its tenants play as an engine for sustainable urban industrial growth and job creation. Through a comprehensive
exhibit, public tours, educational programs, archival resources, and workforce development services, BNYC92 will
reinforce its unique bonds with the community and inspire future generations to become industrial innovators and
entrepreneurs.
Modern Extension
Modular units constructed by Navy Yard tenant
Rooftop café and special events space
Leasable Space
Employment Center
Meeting/classroom space for school groups
Historic Structure
Marine Commandant’s Residence
Designed in 1857 by Thomas U. Walter, 4th
Architect of the US Capitol
Three floors containing six galleries celebrating
the past, present and future of the Navy Yard
2011-2012 Total Attendance: 21,960
Exhibits: 16,600 | School Tours: 2,300| Public & Private Tours: 2,510 | Construction Kids: 550
64. Development Map
Twelve development projects recently completed or in design or
2001:
230 tenants
construction
3600 Jobs
2012:
275 tenants
6000 jobs
2Million SF in development
2000-3000 Jobs
67. Economic Impact of the BNY
Annual (Ongoing) Economic Impacts
of the Brooklyn Navy Yard
$2,500 35,000
30,000
$2,000
25,000
$1,500
20,000
Millions
15,000
$1,000
10,000
$500
5,000
$- -
Employment Induced Jobs Economic Output Induced Earnings
68. Change in Tenancy at the BNY
Change in Rented Sq. Ft. by Type of
Tenant, 1996-2011
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Warehouse/Distribution Contractor Office/Storage Artisanal/Niche Manufacturing
Traditional Manufacturing Marine Manufacturing Entertainment
Office Power Generation
69. Sustainability at the BNY
• Top 5 green practices
o Recycle paper/cardboard (64%)
o Reuse materials (55%)
o Use minimum packaging (53%)
o Purchase recycled paper (48%)
o Use energy efficient equipment or lighting (45%)
• 84% of the companies support BNY‟s goal to create an
eco industrial park
• 33% said BNY has influenced company to adopt more
sustainable business practices
70. The Brooklyn Navy Yard Model
There are 8 core elements to the BNY model:
1. Mission driven, on-the-ground, non-profit management
2. Publicly-owned property
3. Consistent city capital
4. Ability to reinvest surplus and leverage rent roll
5. Campus setting
6. Industrial Land Use and priority
7. Diverse tenant base
8. Sustainable development
71. Policy Recommendations for
Replication
1. Establish an “Industrial Development Fund” for not-for-
profit acquisition and development of industrial space
2. Consider net leasing publicly owned industrial sites,
rather than selling them outright.
3. Encourage partnerships between for-profit and
nonprofit developers.
4. Adapt traditional economic development tools
5. Coordinate zoning and land-use policies with
economic development infrastructure investments
73. Facilitated by Kate Sofis, SFMade
The 1st Annual UMA Convening
October 18-19, 2012
New York City
Agenda
Overview: UMA Vision and Near Term Goals 1:30-1:45pm
Break-Out Sessions: Areas of Shared Interest 1:45 – 2:30pm
Ways to Work Together 2:30-2:45pm
UMA Website and Logo 2:45-3pm
UMA Convening Officially Adjourns!
74. The Urban Manufacturing Alliance (UMA) is a
national collaborative of non-profit, for-profit
and governmental stakeholders working
together to grow urban manufacturing, create
living wage jobs and catalyze sustainable
local economies.
75. The 1st Annual UMA Convening
October 18-19, 2012
New York City
1. Build a networking platform linking urban
manufacturing centers together nationally
2. Share best practices across cities and produce
“toolkits”
3. Assist new cities to launch or grow their own
urban manufacturing support organizations
4. Add the voice of small, urban manufacturers to
national economic policy
76. TOOLKITS – In Process/Proposed
Local Brand and Marketing Platform Q4 2012
Industrial Revenue Bonds Policy Brief Q1 2013
2nd Toolkit Topic TBD Q3 2013
REGIONAL INITIATIVES - Examples
Launch of Oakland Made Q1 2012
(Re) Launch of Made in NYC 2013
77.
78. The 1st Annual UMA Convening
October 18-19, 2012
New York City
Directions
Join a group based on the topic that most
interests you or your organization. Questions
to answer:
1. What are the issues or specific topics of interest that
we should cover (in a webinar, toolkit, exchange)?
2. Are there, specific resources -other organizations,
cities - with useful expertise in this area?
3. Are there particular national policy implications for
this area?
79.
80. The 1st Annual UMA Convening
October 18-19, 2012
New York City
Proposal: UMA Advisory Committee
The UMA will form an Advisory Committee for the purpose of providing
strategic guidance to the work of the UMA
The Advisory Committee shall have 5-7 individuals representing different
facets of the UMA constituency. Proposed seats:
• Geographic (ie Northeast, South, Midwest, West, etc)
• Size (Large City vs Small/Medium City?
• Other?
The Advisory Committee shall be elected (annually/bi-annually?) by
vote of the current UMA registered members
81. The 1st Annual UMA Convening
October 18-19, 2012
New York City
Proposal: Bi-Monthly Calls/Webinars
The UMA will host bi-monthly conference calls or webinars
Purpose: Provide an ongoing forum of exchange and to facilitate specific
best practices
Topics will be selected, informed by polling UMA members, by the
Advisory Committee
Schedule of upcoming calls:
November, 2012. January, March, May, July, September, November 2013.
October 2013: Next UMA Convening
82. The 1st Annual UMA Convening
October 18-19, 2012
New York City
Discussion: Other Joint Activities and Leverage
Through the UMA, cities may have the opportunity to work in partnership
to leverage resources. Examples:
Joint programming – example: education, advising, workforce
Fundraising – the UMA could potentially attract resources for the
work of a UMA city or multiple cities together
Shared Resources– could the UMA provide other “back office”
resources to be shared across multiple organizations?
Other ideas?
83. The 1st Annual UMA Convening
October 18-19, 2012
New York City
Proposal: UMA Website
UMA will have a website that will:
Provide a repository for toolkits and best practices
Publish an ongoing calendar of events
Over time, be a platform for a national “voice” for urban
manufacturing
88. @umfgalliance hashtag: #urbanmfg
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