This presentation covers: Why 2021 is the year to speak to your clients about digital accessibility and WCAG compliance How to start helping your clients right now Technology and services to leverage How digital agencies can monetize offering web accessibility and inclusive app experiences How UsableNet can help support you

1. What Digital Agencies Need To Know
About Web and App Accessibility
Presented December 15, 2020
By Tanner Gers and Jason Taylor

2. Agenda
• UsableNet Overview
• Accessibility & Agencies
• Where to Start
• UsableNet Accessibility as a Service (AaaS)
• Q&A

3. Company Facts
• UsableNet Overview
• Accessibility & Agencies
• Where to Start
• UsableNet Accessibility as a Service (AaaS)
• Q&A

4. Why should Agencies prioritize accessibility?
1. To do the right thing - accessibility makes websites and apps work for all
2. Reduces your clients’ exposure to lawsuits
3. Can be a differentiator in winning new accounts
4. Accessibility testing and monitoring create a significant design, development and
QA projects for agencies
5. Benefits to reputation and relationship
6. If you are not talking about accessibility with your customers, someone else is

5. Where should a client start?
1. Identify public facing digital channels and content - website, mobile apps, video,
PDFs
2. Perform user testing with blind users - verify what can and can not be completed.
3. Tests global elements and top pages/tasks for WCAG (automated and manual
review)
4. Create a remediation plan - including timeline and costs
5. Complete and verify remediation
6. Continually test, monitor and document accessibility

6. Accessibility as a Service
UsableNet Seal of Compliance Panel
Improve Accessibility &
Reduce Risk
 Initial audit of homepage, header,
footer and navigation
 AQA access and training
 Accessibility Statement reflecting
status
2 WEEKS FROM KICKOFF
Core
Remediation
 Complete WCAG Audit - automated
& manual techniques
 User Testing with Members of the
Disability Community
 Remediation Verification
 Access to our expert help desk
 Training
ADA
Monitoring
 Real-time Accessibility Status
Panel for your Website
 Blind User Testing (monthly)
 WCAG automated monitoring of
top ten pages (weekly)
 Screen Reader technical
verification (weekly)
AQA accessibility management software
Enables your team can find, fix, test and report on Accessibility faster and with less overhead
1 2 3

7. Partner Programs
Referral Partner Resell Partner Integrated Partner
Refer clients to
UsableNet
earn 7% of first year
fees
Add — UsableNet
Services to your client
contracts
earn 20% on resell
Partner licenses
UsableNet AQA for
testing all customer and
prospect websites.
earn 10% referrals and
25% on resell

8. Frequently Asked Questions
• Why not an accessibility widget?
• How do we integrate your services into what we
do?
• How much do these services cost?
• What’s the revenue potential?

9. Questions? Contact us
Contact@usablenet.com
Tanner.gers@usablenet.com
1-520-904-6874