Conducting Remote Task-Based Usability Testing on Your Mobile Website
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Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 1. 1 Conducting Remote Task-Based Usability Testing on Your Mobile Website www.userzoom.com
- 2. 2 The #1 Platform to Test, Measure and Monitor User Experience Our all-in-one enterprise solution make research & testing cost-effective, agile and easy
- 3. 3 Mobile App Testing Capability – End of March Collect Powerful Quantitative and Qualitative Insights
- 4. 4 • Chat box is available if you have any questions • There will be time for Q&A at the end • We will be recording the webinar for future viewing • All attendees will receive a copy of the slides/recording Quick Housekeeping Continue the discussion using #LearnRemoteUX Continue the discussion using: #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 5. 5 Sneha Kanneganti UX Researcher UserZoom speaker Meet Your Speaker Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 6. 6 Agenda Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Unmoderated Remote Research for Mobile • Execution of a Remote Task-based Study • Participant’s Perspective • Results • Summary • Q&A
- 7. 7 Unmoderated Remote Research for Mobile Apps Mobile Web Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 8. 8 Task-based Remote Usability Testing Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Present goal as a real-world scenario • Identify the goals of your research • Ex. Findability. Preference. Satisfaction. Successful Checkout • Ex. Your company is co-sponsoring a conference. You have decided to hand out business card holders as promotional giveaways.
- 9. 9 Unmoderated Remote Research for Mobile Conducting Remote Task-Based Usability Testing on Your Mobile Website Version A Version B Version A Version B • Low-fidelity mockups • High-fidelity mockups • Final versions • Live site • Benchmark
- 10. 10 How does it Work? Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website Click on the Link Safari Redirect App Store UserZoom App
- 11. 11 Participant’s Perspective Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 12. 12 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Regular Survey Questions • Task Scenarios
- 13. 13 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Define Success
- 14. 14 Designing a UserZoom Mobile Study Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Logic & Conditions • Randomization • Think Aloud • Video Question
- 15. 15 Think Aloud Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 16. 16 Conducting Remote Task-Based Usability Testing on Your Mobile Website Unmoderated Remote Research for Mobile • Effectiveness • Efficiency • Satisfaction • Open Ended Feedback Success, 85% Non- Success, 15% 5.3 5.1 5.4 1 3 5 7 Ease of Navigation Amount of Information Overall look & feel
- 17. 17 Conducting Remote Task-Based Usability Testing on Your Mobile Website Unmoderated Remote Research for Mobile • Net Promoter Score • Brand Perception • Clickstream 39% 52% 61% 48% Pre Task Post Task Negative (1-2) Neutral (3-5) Positive (6-7) Brand A Brand B
- 18. 18 Video Question Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website
- 19. 19 Recruitment Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Within UserZoom • External Panel • Customer List • QR Code
- 20. 20 Breadth of Research Capabilities Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Test Prototypes & Live Sites • Conduct UX Benchmarking • Multi Device User Experience Testing • International Research
- 21. 21 Benefits of Remote Usability Testing Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Quick Results • Cost Effective • Users in their Natural Context • Flexible & Scalable • Rich Data
- 22. 22 Best Practices Continue the discussion using #LearnRemoteUX Conducting Remote Task-Based Usability Testing on Your Mobile Website • Define what is a successful outcome • Avoid clues or leading the behavior too closely • Make the scenario actionable
- 23. 23 Conducting Remote Task-Based Usability Testing on Your Mobile Website Coming Soon - Q1 Mobile Task-based UT for Apps
- 24. 24 Questions How to Improve Content Findability & Optimize Information Architecture with a Tree Test http://www.nngroup.com/articles/task-scenarios-usability-testing/
- 25. 25 Need more info? Get answers about UserZoom. We are here to help. Talk with one of our knowledgeable staff. Contact us UserZoom Toll free number: (866) 599 1550 www.linkedin.com/company/userzoom@UserZoomFollow us
Editor's Notes
- Improve your mobile App Experience
- These scenarios are usually called tasks or “activities.” This is an action that you ask participants to take on your mobile interface. They work really well because they provide a context for use. Put participants in the mindset of actually engaging with the webpage. your company, co-sponsoring a conference. You have decided to hand out business cardholders as promotional giveaways. your company, M.G Corp, is co-sponsoring a conference. Your team has decided to hand out business cardholders as promotional giveaways to all conference attendees. In the case of live websites, it could be whether they were able to reach the checkout page. Able to complete the steps in the checkout process.
- Discuss the goals at every stage of the development cycle. Can people find what they are looking for? How well does the navigation labeling help users find information? Do their expectations match where the information is currently located? Talk about baseline as well as competitive benchmark
- Encourage action on a website or application Each scenario is validated for success
- Which prototype version do participants prefer? Does the prototype reflect website’s intended purpose? Is the navigation system effective in Do their expectations match where the information is currently located?
- Perform task-based studies to test and optimize mobile website prototypes before their final development phase in user’s natural context. Test mobile websites and prototypes on iPhone, iPad, and Android phones & tablets
- Perform task-based studies to test and optimize mobile website prototypes before their final development phase in user’s natural context. Test mobile websites and prototypes on iPhone, iPad, and Android phones & tablets