Sharing the Love: Democratising Research at MoneySuperMarket
Democratising UX: how to spread user research education and insights throughout your organisation With demand for UX insights within organisations outstripping the capacity of UX teams to deliver research, there is a growing need for greater UX knowledge and capability across different functions within businesses. But how do you spread user research beyond the walls of your UX research team? What is the value of everyone having access to UX insights—or having the ability to run research themselves? On 26th March, we gathered a range of speakers to share their successes, challenges and expert advice around democratising UX. Learn from a variety of different perspectives on the topic, and have the opportunity to share your own experiences with the community. In this presentation, MoneySuperMarket's Louise Rowlands talks about sharing the love, democratising research at MoneySuperMarket.
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Sharing the Love: Democratising Research at MoneySuperMarket
- 1. Sharing the love, democratising research at MoneySuperMarket Louise Rowlands Senior UX Researcher
- 3. UX MGMT COPY WRITING DESIGN BILL MONITOR MONEYSAVINGEXPERT CREDIT MONITOR UX MGMT DESIGN PROTOTYPING RESEARCH UX MGMT DESIGN London Ewloe, N Wales Manchester
- 6. Research maturity UX Research at MoneySuperMarket is now 6 years old. We’ve reached a level of maturity with our methodologies and practices and are now ready to move into a new of working. PLAYER TO COACH
- 7. So how are we getting there? 25 ACTIVE USERS ON OUR UZ ACCOUNT WE HAVE A RESEARCHERS TOOL KIT COACHING, MENTORING, TRAINING
- 8. Where we’re trying to get to Validation Research (Prototype testing/onsite UX testing) Generative Research (Discovery testing, understanding barriers & empathy) Inclusion and Diversity Targeting: Age, Visually impaired, Mental Health & Mobility and dexterity issues.
- 9. Consistency Consistency is key to providing a level of continuity throughout the business. Delivering the insights in a consistent manner gives stakeholders the ability to self serve research findings.
- 10. PM’s Involving other teams… Customer Marketing, Call Centre, Market Intelligence Testers and Devs PM’s across Banking, Insurance and App Legal and Compliance Tech Legal Product Mgmt
- 11. PM’s We certainly don’t have all the answers on how to democratise research … but we’ve made a strong start and we’re heading in the right direction.
- 12. Louise Rowlands Senior UX Researcher MoneySuperMarket Thank you for listening!
Editor's Notes
- Jarod Spool talked in an article published in 2015, UX is a synergy of all the skills of the team. We have a skills matrix that measures everyone in UX’s skill set across all 5 disciplines.
- Allows staff to be more customer centric, to give them the opportunity to see first hand customers’ experience and onboard empathy, which in turn will give them better design thinking.
- Having Legal and compliance as allies is incredibly important especially when having to deal with outside regulators.
- Challenges we’ll be faced with include how do we have one single testing calendar, how do people sign up to take part in observation opportunities, what does governance look like?