1. Bennett Coleman and
Co. Ltd.
(Times Group)
Presented by: Utkarsh Gupta
MBA-3rd Semester
202110702010001

2.  BCCL is India's most diversified media company with
brands across publishing, television, internet, radio &
outdoor domains.
 On 3 November 1838, the Bombay Times and Journal of
Commerce was first published, a predecessor of what would
become The Times of India.
 While starting as a biweekly paper
( Wednesdays and Saturdays), it was converted to a daily in
1850.
 In 1859 the paper was merged with two other papers into
the Bombay Times and Standard
 Two years later, in 1861, the paper got a more national
scope with the title The Times of India.

3.  The Times of India (also known by its
abbreviation TOI) is an Indian English-
language daily newspaper and digital news
media owned and managed by The Times
Group.
 It is the third-largest newspaper in India by
circulation and largest selling English-language
daily in the world.

4.  Widely available daily present across many regions
with a circulation average of over 3.5 million per day

5.  The Economic Times
 Navbharat Times
 Maharashtra Times
 Ei Samay
 Mumbai Mirror
 Vijaya Karnataka Bangalore

7.  Population Size- 20,000
 Samples taken from- Genuine Reader-
450 of total population.
 Data Collection- Primary Data
 Primary Data Collected- Through
Surveys and followed by filling of
questionnaire.

8.  Generally people who are reading the newspaper long time
back they are only preferring reading newspaper on daily
generally are of age 35& above.
 And Students reading newspaper preferring English
newspapers only for competition purpose.
 Some demand newspaper on weekly off- Saturdays and
Sundays.
 People are also demanding for newspaper rather than
advertisement in the newspaper which is increased day by
day.
 And after surveys it is seen that printing media is declining
over the years.

9.  The should prepare some awareness camps regarding
the benefits of reading newspaper.
 They should also avoid lots of advertisement.
 They should follow ethical news content rather than
supporting political leaders.
 They should also work on their target markets like
students of age group between 16-22.

10.  Times Group must focus on the recommendations as
suggested to sustain in the market because people
now-a-days i.e. daily readers our switching towards the
NEWSPAPER like- THE HINDU & INDIAN EXPRESS.

11. Thank You