2. BCCL is India's most diversified media company with
brands across publishing, television, internet, radio &
On 3 November 1838, the Bombay Times and Journal of
Commerce was first published, a predecessor of what would
become The Times of India.
While starting as a biweekly paper
( Wednesdays and Saturdays), it was converted to a daily in
In 1859 the paper was merged with two other papers into
the Bombay Times and Standard
Two years later, in 1861, the paper got a more national
scope with the title The Times of India.
3. The Times of India (also known by its
abbreviation TOI) is an Indian English-
language daily newspaper and digital news
media owned and managed by The Times
It is the third-largest newspaper in India by
circulation and largest selling English-language
daily in the world.
4. Widely available daily present across many regions
with a circulation average of over 3.5 million per day
5. The Economic Times
Vijaya Karnataka Bangalore
7. Population Size- 20,000
Samples taken from- Genuine Reader-
450 of total population.
Data Collection- Primary Data
Primary Data Collected- Through
Surveys and followed by filling of
8. Generally people who are reading the newspaper long time
back they are only preferring reading newspaper on daily
generally are of age 35& above.
And Students reading newspaper preferring English
newspapers only for competition purpose.
Some demand newspaper on weekly off- Saturdays and
People are also demanding for newspaper rather than
advertisement in the newspaper which is increased day by
And after surveys it is seen that printing media is declining
over the years.
9. The should prepare some awareness camps regarding
the benefits of reading newspaper.
They should also avoid lots of advertisement.
They should follow ethical news content rather than
supporting political leaders.
They should also work on their target markets like
students of age group between 16-22.
10. Times Group must focus on the recommendations as
suggested to sustain in the market because people
now-a-days i.e. daily readers our switching towards the
NEWSPAPER like- THE HINDU & INDIAN EXPRESS.