Brand manual for Blink.

1. Visual Identity
Guidelines
Utkarsh Srivastava | BD20BDES11018

2. 2
The Blink. logo has multiple aspects to it. The
Form resembling a bike chain link, the presence
of a mapdrop as well as the clear cut connection
representation and a stylized version of bike.
It resembles the Seamless connection of all these
aspects, which the company desires to project
towards its users

3. 3
The Blink. Logo strongly represents all the aspects
of the company. The typeface used, “Valera Round”
also projects the streamlined and smoothness the
company wishes to portray to it’s customers.

4. 4
Our Logo is a form that visually represents what
we stand for. It is often the first touch point any
individual has with us. They begin to decide
who we are from there on, so it is critical that it
communicates effectively and consistently.
THE LOGO

5. 5
Logo Units
There are two logo units which are to be
used according to requirements
Alligned Unit Stacked Unit
This is the preffered unit. To be used in all cases except
if specified otherwise
This unit is to be used only in cases where the alligned
unit bcomes to small.

6. 6
Crest + Logotype
Lockups
The crest can be used without the
logotype.
First Instance Other Instances
However it is mandatory that the first instance is the full
logo+crest lockup.
In all other instance only the logo can be used.

7. 7
Exclusion Zone
Leaving free space around the logo
ensures that extraneous elements do not
intrude on it and dilute its visibility.
The exclusion zone for the logo is equal to the letter “n”
as used in the logotype.

8. 8
Do’s and Don’ts
The logo is to be expanded
proportionately
Do not resize out of proportion, tilt or skew the logo.

9. 9
Do’s and Don’ts
The visual identity of the logo is not to be
changed.
Do not recolour or texturize any part of the logo. Do not
add stroke or any kind of drop shadow/glow or any other
visual effects to the logo

10. 10
Our colours are what gives us our personality. We are
tranquil, secure, and orderly.
COLOURS

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Coloured Logo
The coloured version of the logo is the
most preferred version. This version of
the logo is to be used for all digital, web,
presentation and offset print applications.
CMYK
95 . 79 . 7 . 0
RGB
44 . 68 . 144
Pantone
7687 C
CMYK
67 . 59 . 39 . 29
RGB
87 . 86 . 104
Pantone
Cool Gray 11 C

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Grayscale Logo
The brand colours have been assigned
equivalent values in grey. This version
should only be used for all grey-scale
applications, such as newspaper and
directory advertisements. CMYK
67 . 57 . 54 .60
RGB
60 . 60 . 60
Pantone
Black 7 C
CMYK
58 . 47 . 47 . 38
RGB
94 . 95 . 94
Pantone
Cool Gray 11 C

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Single Colour Logo
In print applications, the single colour
version of the logo should be used only
in black or in white with a dark coloured
background and no other colour. The
typical applications where a single colour
logo would be used are b/w laser prints,
forms, fax sheets etc.
The logo can also be applied on materials like glass,
wood, metal, plastics etc. by processes like
embossing or etching, in which case it would take on the
colour of the material.
CMYK
0 . 0 . 0 . 100
RGB
0 . 0 . 0
Pantone
Black C

14. 14
A good typographic style, used well, is one of the
most important ways of expressing the tone as much
as the content of our communication. Typography is
an art and a science. While it requires aesthetics and
flair, there are also well-defined and time-honoured
rules that should be adhered to in its usage. We have
a distinctive brand typographic style.
TYPOGRAPHY

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House Font
Varela Round
Aa
*Only used for the logotype
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Varela Round

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Supporting Font
Raleway
Select Regular for body text, and headlines. Bold may be
used in headlines as well, but never for long paragraphs
of body copy. Use the italic versions to emphasize
something in a sentence. However avoid the italic
version for any headline.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Raleway regular
Raleway Italics
Raleway Bold

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All individual brand elements come together to create
a unique brand identity.
BRAND IDENTITY

18. 18
18

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Visiting Card
Specifications
Size: 92mm x 54mm
Production: Process 4 Colours Offset (CMYK)
Paper: Cordenon - Natural Evolution Ivory 280 gsm
Font-Raleway
Name: 8 pt. Bold
Designation: 6.5 pt. Regular
Contact Details: 6.5 pt, Regular
Address Headers: 6.5 pt. Bold
Address Content: 6.5 pt. Regular
Website: 6.5 pt. Bold/Regular

20. 20
Letter Head
Specifications
Size: 210mm x 297mm
Production: Process 4 Colours Offset ( CMYK )
Paper: Cordenon - Natural Evolution Ivory 280 gsm
Font-Raleway
Contact Details: 8 pt. Bold
Address Headers: 8 pt. Bold
Address Content: 8 pt. Regular

21. 21
Envelope
Specifications
Size: 229 mm x 110mm
Production: Process 4 Colours Offset ( CMYK )
Paper: Cordenon - Natural Evolution Ivory 280 gsm
Font-Raleway
Contact Details: 8 pt, Bold
Address Headers: 8 pt. Bold
Address Content: 8 pt, Regular

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Visual Patterns
Incase of requirement of visual patterns
the following may be used