Presentation on indian designer Ritu kumar

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Presentation on Indian designer Ritu kumar
Prepared by:- Esubalew melese
Sneha
Daniel alemayehu
Surbi
uthkash
FASHION ILLUSTRATION AND PATTERNs

2. RITU KUMAR

3. Life History of the designer
 Kumar was born in Amritsar in 1944
 the lack of educational opportunities there led her to
move to simla for her schooling, where she
attended Loreto Convent.
 She later studied at Lady Irwin College, where she met
and married Shashi Kumar, and then went on to accept a
scholarship at Briarcliff College in New York, where she
studied Art History.
 On returning to India, she studied museology at
the Asutosh Museum of Indian Art, part of the University
of Calcutta
 Kumar began her fashion business in Kolkata, using two
small tables and hand-block printing techniques.

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 Beginning with bridal wear and evening clothes in the
1960s and 70s, she eventually moved into owning 35
high-end stores across 14 cities in the country and into
the international market in the subsequent two decades.
 She is one of the pioneers of Indian fusion garments
and has thus been honored with many prestigious
awards and accolades.
 Padma Shri award, Achievement Award in 2012 at
L’oreal Paris Femina Women’s Awards and the Indira
Gandhi Priyadarshini award for her role in the
development of the fashion industry are some of them.
 She is also one of the founding members of the All India
Artisans and Craft Workers Welfare Association (AIACA)
 Narrating the history of textiles in India, Ritu Kumar
published the book Costumes and Textiles of Royal
India in 1999.

5. PRODUCT AND CATEGORIES
 Her background in art history and museology has
inspired her line of clothing designs and ensembles.
 Preferring to work with fabrics like silk, cotton and
leather, Ritu Kumar’s outfits are stunning in their
richness, elegance and intricacy of embroidery.
 Her clothes actively reflect the rich embroidery
heritage of India, whether in their motifs, type of
stitching or the elements used in the embroidery.
 Her bridal collection is considered a show-stopper
on the runway and features a lot of zari, zardozi
and other forms of embroidery that make use of this
precious metal.

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Motif by Ritu Kumar

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Bridal collections by the designer

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 Under the ‘Ritu Kumar’ banner, she has designed
and sold Indian ethnic wear, including a selection of
customizable garments as well as bridal outfits,
such as suits, sarees, lehengas, kurtis and
accessories.
 The ‘Label Ritu Kumar’ Banner however, is a
collection of Western silhouettes featuring
traditional Indian embellishments. To go with the
outfits are several modish accessories such as
sling bags which again prominently popularize
Indian forms of textile crafts hewn onto leather.

11. Brands under the designer
 Ritu Kumar is one of the foremost designers in the
Indian fashion industry credited with boutique
brands such as ‘Ritu Kumar’ and ‘Ri’ along
with ‘Label Ritu Kumar’ which runs under the
leadership of her son.
 For example the Label Ritu Kumar’s latest
Spring/Summer collection embodies Urban African
chic. This exquisite collection is expressive, fun and
dramatic, and meshes elements of tropical prints
with flowy silhouettes, inspired by tribal prints from
Zanzibar.

12. Retail Strategy
 Ritu who began her career in 1969, started with just four
hand block printers and two tablets in a small village
near Calcutta. Today her brand has grown to retail
through twenty-seven stores across the country.
 The company sources the finest fabrics and
craftsmanship from across the country thereby reviving
great textile skills and providing employment to
hundreds of artisans.
 company launched a sub-brand LABEL – Ritu Kumar
that uses the established forte of traditional Indian
aesthetic to create fashion oriented international
products.
 The brand’s charter involves pushing boundaries and
forging alliances with design talent across the world to
create a unique, sophisticated product.

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 This is aimed at the young, global Indian woman
with a contemporary lifestyle. LABEL retails from
most Ritu Kumar stores as well as some
standalone stores.

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 Ritu Kumar as a brand has been admired and worn
all over the world. Its patrons include Indian stars
such as Aishwarya Rai, Priyanka Chopra, Lara
Dutta, Dia Mirza to name a few and international
celebrities such as the late Princess Diana, Mischa
Barton, Anoushka Shankar.
 Ritu Kumar has also designed the wardrobes for
the Miss India contestants for their participation in
international beauty pageants such as Miss
Universe, Miss World and Miss Asia Pacific. An
impressive number of winners have emerged from
amongst these contestants putting India on the
beauty map.

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 Kumar's company has also opened branches in
Paris, London and New York. The London branch
closed after three years, in 1999. Her company's
annual turnover at the time was the highest of any
Indian fashion outlet, estimated at around ₹10
billion.

16. COMPETITORS
 Manish Malhotra
 He is known in the
Indian film industry for
his different style and his
ability to envision a 'look'
for the character.
 Tarun Tahiliani
 He is famous in the
Indian fashion industry
for his couture bridal

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 Manish Arora
 He is known for a rich
palette of psychedelic
colours and kitsch motifs
in garments
 Rohit Bal
 The designer draws on
history, fantasy and
folklore to create
masterpieces that are
desired by discerning
aficionados around the
globe.

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 Ritu Beri
 The First Asian Designer
to head a French
fashion brand, Jean-
Louis Scherrer
 This are some of the
competitors to mention

19. VISUALS

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 I  u

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