Box media credential 2017

1. [CREDENTIAL]

2. ABOUT US
is a full-service advertising agency
that connecting brands & corporate with their target
audience. We drive and generate media
endorsement & audience engagement to deliver
tangible results that meet client’s business &
marketing objectives.

3. FIELDS OF EXPERTISE
We understand the local consumers’
insight, we immerse ourselves in brand,
explore the audience and understand the
industry through the research and we give
our clients the best strategy to achieve the
best ROI.
Strategy
Planning
Execution

4. OUR SERVICES
[1] Creative
 Campaign Consultant
 Creative idea and concept
 Creative design
[2] Social Media
 Fanpage management
 Facebook apps
 Branding game
 Influencers
 Forum seeding
[3] Public Relation
 PR Strategy
 Event PR
 Crisis management
 Media Relations
[4] Display Ads
 Standard banners
 Rich banners
 Ads network
 GDN
[5] Search
Marketing
 SEO
 SEM
[6] Mobile
Marketing
 Mobile Ads network
 Mobile apps
 Mobile platform

5. WORKFLOWS
[1] Brief
 Objectives
 Target audience
[2] Analysis
 Market competitors
 Consumers insights
[3] Strategy
 Big idea – key message
 360 development
[4] Planning
 Channel
 Budget allocation
 KPIs
 Timeline
[5] Execution
 Monitor
 Report
[5] Evaluate
 Improve

6. OUR CLIENTS

7. WE ARE THE PARTNER OF TARGET MEDIA TO
PROVIDE ADVERTISING SOLUTIONS : OOH; LCD;
BILLBOARDS

8. SLIM LED LIGHT-BOXES
SLIM light-boxes at Vincom Center B Column light-boxes at Parkson Hung Vuong SLIM light-boxes at Parkson Viet Tower

9. ELEVATOR STICKERS
Crescent mall Nowzone Parkson Hung Vuong
Vincom Ba Trieu Parkson CT Pandora CT

10. BILLBOARDS – TAXI - AIRPORT
Taxi Airport Billboards

11. CAFÉ DIGITAL LCD
•92 Premium Café _ 167 Locations:
• HCMC : 78 Café _143 installed locations
• Ha Noi : 14 Café _ 24 installed locations

12. OUR PROJECTS

13. Brand Communications campaign
1/2017 – 4/2017

14. VIRAL CLIP
> 1,000,000 Views on
Facebook & Youtube

15. FANPAGE MANAGEMENT - BASED ON CAMPAIGN DIRECTION

16. KOLs/Influencers
DIGITAL & PR ACTIVITIES
Editorials/
Advertorials
Hot fanpage Ad network

17. “Great Food to Best Mood”
New Menu Launching campaign 3/2017

18. Facebook – Promoted
Posts
(20K engagements)
Top KOLs sharing
(25K+ engagements)
Featured Advertorials
FOODY – Clip Review 100K views
Google Display Banner
(20K+ clicks)
Vnexpress
Mobile Inpage
(500mio
impressions)
Mini Game

19. Launching campaign 12/2016

20. KOLs joined event & sharing
(10K+ engagements)
Featured Advertorials
Press Conference (20+ Journalist)
Hot Facebookers
Seeding
(20K+
engagements)
30+ news CoverageTV News on HTV, VTV, FBNC

21. GOLDEN GATE GROUP
DIGITAL & PR SERVICE
FANPAGE MANAGEMENT
[Full-year Retainer]

22. ASHIMA
Mushroom Hotpot Restaurant
ISUSHI
Japanese sushi Restaurant
CRYSTAL JADE
Franchised Cantonese Restaurant

23. DARUMA
Japanese Buffet Restaurant
K-PUB
Korean BBQ Restaurant
SUMOBBQ
Japanese BBQ & Buffet
Restaurant

24. AMWAY – Artistry Cosmetic brand
Project: Media Sponsorship
“Diamond Exclusive Sponship for Busan Film
Internation Festival Korean 2015”
Communications campaign 2015

25. ARTISTRY COSMETIC BRAND - MEDIA SPONSORSHIP
 Korean Celebrity to join
Press conference to share
skincare tip with Artistry:
Sulli
 Viet Nam Media
attendance to feature
Artistry Diamond
Sponsorship of Busan
Film International Festival
2015

26.  Media trip to Korean to join Artistry events with Top Vietnamese beauty editors: Harper’s Bazaar, Elle, Vnexpress, Ngoisao.net …
 VTV3 – News features
 50 news/articles coverage
 Facebook :
 20,000 engagement
 800,000 reach
ARTISTRY COSMETIC BRAND - MEDIA SPONSORSHIP

27. Philips/ Q1 -2016
Project: PR & Digital Campaign

28. PR
 15 online PR ~ 45,000
view
 01 Prints ~ 80,000
Circulations
 KOLS/ Influencers

29. SOCIAL MEDIA & DIGITAL
 Celebrities : Quỳnh Hương, Phan Ho Diep, Quynh Anh : 8,000
like + 350 comment & share
 Hot facebooker : ~ 10,000 like
 Banner GDN : 2,000,000 impression, CTR 0.63%
 Ad network : 4,000,000 impression ~ 10,000 click, CTR 1.12%

30. Philips - Q2/2016
Project: PR & Digital Campaign

31. VIRAL CLIP
 Viral Clip
 On facebook: 1,441,850 impression ~ 500,000 Views
 On youtube : 50,000 views ~ 92,000 impression
 Baloon iTVC : 1,000,131 ~ 5,130 click (CTR : 0.51%)

32. PR ARTICLES
18 PR articles
on top news
~ 48,000 views

33. SOCIAL MEDIA & GDN
 05 KOLs (Thái Hòa, Thúy Hằng, Chiều Xuân, Phan Ý
Yên, Hanna Nguyen) : 4,300 like
 20 facebooker : 10,121 like, 900 comment
 GDN : 20,800 click ~ 1,600,000 impression (CTR :
1.25%)
 Ad network : 4,000,000 impression mobile & PC

34. AMWAY
ARTISTRY SPRING COLLECTION
BRAND COMMUNICATIONS CAMPAIGN
3/2016

35. VIRAL CLIP “4 PHONG CÁCH TRANG ĐIỂM CÙNG ARTISTRY SPRING COLLECTION”
Quỳnh Anh Shyn sharing video clips on youtube
channel: ~ 141,000 views
Quỳnh Anh Shyn sharing video clips on fanpage
2,900 like
Artistry fanpage: 45,000 views, 969 like
& 1,197 shares
Concept & Production by Box Media
The result:
 More than 180,000 views on facebook & youtube
 More than 1,300 sharing on facebook & youtube
 05 Editorials: 25,000 views

36. ACER
Project: Predator 17 Launching
PR & Digital Campaign
Mar, 2016

37. PRESS CONFERENCE
 300 guests
 20 reporters
 Gamer Influencers – Saigon Jookers

38. SOCIAL MEDIA
 Forum conversations : 10,000 view, 1,000 comment
 Saigon Jookers contest : ~ 1,500 comment, 1,000 share, 3,000 like
 Selfie contest ~ 10,000 engagements
 Facebook Sponsored Ad ~ 500,000 reach
 10 Online Advertorials

39. PR
 50 News coverage
 10 online advertorial

40. Vithair
Project: PR & Digital
campaign 2015
Filiform
Project: PR & Digital
campaign 2015
Younger
Project: PR & Digital
campaign 2015

41.  PR package on Dantri, Afamily, 24h, eva &
VNE : 55 articles
 Beautycare consultancy with doctore
endorsement on Vnexpress
 Adpage on dantri & afamily
PR & DIGITAL CAMPAIGN 2015
 Banner
 79mi impression
 55,298 click
 PR articles : 65,263 view

42. Nam A Bank
Project: Digital campaign

43. NGÂN HÀNG ĐẸP, DỊCH VỤ TỐT
 35,540 view youtube, view rate 56%
 94,934 view on facebook video
 4,072 engagement with facebook post

44. KHỞI NGHIỆP CÙNG NAM A BANK (2015 – 2016)
 19,400 click GDN to brand site
 Reach 56,000 users facebook
 Seeding on 10 forum
 8,890 view
 200 comment
 Reach 78,462 users
 145,534 impression
 4,290 engagement
 35,875 video on facebook
 7,000 view, 300 comment on 7 forum
 235,928 impression GDN
 40,627 view on youtube
2015 2016

45. AND……OTHERS CAMPAIGN
 Gởi tiền ngay, nhận quà liền
tay : 901,755 impression
GDN
 Khi trẻ con giải quyết chuyện
của người lớn (1/6) :
 16,572 youtube
 18,303 view on facebook
 9,037 engagement fb
post
 Khai Trương Cần Thơ, Kiên
Giang, Phú Thọ
 8/3 thật đặc biệt
 Gửi tiền trúng camry....

46. Vietinbank
Project: Digital campaign

47. MUA THẺ RSA, TRÚNG GALAXY S6
 294,909 impression on adword search ads ~ 15,356 click
 406,016 impression on facebook~ 11,131 click to brand
site
 Reach 237,037 users facebook through facebook post

48. CÙNG VIETINBANK ĐẾN HAWAI
 300,291 impression Aword search ads ~ 18,718 click
 511,004 impression facebook~ 18,140 click
 5,241 engagement on facebook post
 Reach 418,298 facebook users

49. AND …OTHERS CAMPAIGN
Tuyển dụng
 358,728 impression
 Reach 265,153 fb users
 10,045 click to brand site
 9,426 engagement on fb
post
Cho vay mua nhà kết hợp
bảo hiểm
 33,018 click GDN
 18,120 click search ads

50. AMWAY
Nutrilite brand
PR campaign

51. VTV9 HTV7
Adpage
Topic – Quan ly can nang
NUTRILITE BRAND PR CAMPAIGN
PR package on Vnexpress
 Topic package
 11 Adverotorials ~ 50,000 views
 Adpage for branding ~ 23,000 impression
 Banner ~ 320,000 impression
 Bodykey – TV documentary on VTV9 & HTV7

52. YAN TV
Project: “Uoc mo cung Yan”
New TV show launching
Project: Communications campaign

53. YAN TV
ƯỚC MƠ CÙNG YAN
 30 news & editorial coverage
 Forum seeding :
 10,000 views
 2,000 comment on forum
 303,000 result on search engine
VUI HƠN CÙNG YAN
 15 news & editorial coverage
 Print ad

54. Mailindo air
Project: Digital & PR
campaign 2016

55.  Banner CPD on top site
 PR on top news
 Print ads
MILANDO AIR (DIGITAL & PR CAMPAIGN 2016)

56. CHILDREN & FAMILY
Project: PR campaign

57. EXPO DAY – XỨ XỞ THẦN TIÊN (DIGITAL & PR CAMPAIGN 2015)
 25,090 view form online PR
 Banner on top site
 08 Pr articles/Print

58. KILALA - FEEL JAPAN IN VIETNAM 2016
 10 News online
 Reach 200,000 facebook users
 15,000 engagement

59. KILALA - FEEL JAPAN IN VIETNAM 2016
 10 News online
 Reach 200,000 facebook users
 15,000 engagement

60. VIRAL CLIP “ƯỚC MƠ TRẺ THƠ” (COMMUNITY PROJECT 2014)
“Ước mơ trẻ thơ” viral clip to inspire the dream of poor child on the
occasion of Children Day. Concept & Production by internal team
The result:
Become a big boom on facebook and youtube.
More than 100.000 views within 4 days.
More than 600,000 result about clip
Gain 40 free articles on top websites (Vnexpress, Dantri, Vietnamnet, giaoduc,..)

61. MOBILE PRODUCTION
Our mobile production has produced more than
150 apps published on Play Store
 Game
 Ebook reader
 Editing Images app
 Dictionary
 English skill
 Horoscope
Some horoscope & English skill apps reach over
500,000 download.

62. CHIVAS 18 – BLUE SIGNATURE – MOBILE APPLICATION