5. Who We Are
IMP provides the most effective and measurable
digital marketing solutions to build brand awareness,
increase revenue and grow sustainably for
organizations across sectors.
6. Who We Are
We are pioneers in applying Inbound Marketing
methodologies to generate and convert leads into
sales effectively, especially for companies in Services,
Education and Training industries in Vietnam.
7. Inbound Marketing Methodology
Inbound Marketing refers to marketing activities that bring visitors in, rather than
marketers having to go out to get prospect's attention.
Inbound marketing earns the attention of customers, makes the company easy to be
found and draws customers to the website by producing interesting, useful and
relevant content.
8. Inbound Marketing Benefits
Create and maintain naturally a top-of-mind
presence by continuously providing useful and
related content to potential customers’ needs and
interests.
9. Inbound Marketing Benefits
Save cost by focusing on spending
resources (time, money and effort) on
people who are highly potential of
becoming brands’ customers.
10. Inbound Marketing Benefits
Improve customer relations (hence sell more of your
products and services) by providing customer-centric
contents and activities.
12. Why Choose Us
• We start every project with a bigger picture, from our
clients’ positioning, their target audience, the expected goals
and other marketing activities, to make sure our works would
fit well into an integrated marketing plan, and contribute to
the bottom line result.
• We do what works. Besides doing our best to meet the
committed KPIs, IMP always aims for tangible business
results such as getting more customers, increasing revenue
and conveying meaningful brand messages to targeted
audience of our clients.
• We constantly track our campaigns’ performance, to
ensure everything is on track, and flexibly make changes if
needed. And our client service team is always in ready mode
to listen to your feedback and provide necessaryconsultancy.
13. Why Choose Us
• Our members have never ceased to learn the newest
methodologies, technologies or best practices from successful
campaigns, both local and worldwide, and apply them to
increase the effectiveness of our clients’ marketing activities.
• Besides digital solutions, IMP’s strategic partners can
add great values to our projects by providing business,
market and consumers’ insights which would become the
foundation of a more effective marketing campaign; or
strengthening your sales team with necessary training,
coaching and standardized sales processes.
26. Integrated Marketing
Targetting truck drivers who have Castrol Stickers
on their trucks
Scope ofwork:
• Strategy, concept and planning
• Key Visual development
• Website development
• Content (Zalo and website)
• VOV Giao Thông
• SMS
• Zalo Ads
• Follow up calls
• Field visit
34. Case Study: Launching Canon EOS 5D Mark IV
• Context: Canon Marketing Vietnam needed to run Markeitng and Communications
activities to promote their launching event for new Camera – EOS 5D Mark IV in
Vietnam
• Objectives:
• Promote Camera and the event
• Get people to join the event
• Target audience: professional cameramen, especially focus on people who are
working in fashion and wedding fields
35. • IMP planned and implemented all digital
activities.
• Main approach:
• Develop landing page to introduce event and
receive registration
• Run banner ads on Google Display Network
• Run Facebook Ads
• Run a series of Boosted Facebook content
• Share content on suitable forums and
Facebook groups
Case Study: Methodology
36. Case Study: Result
• Within 3 weeks, total number of
registrants reached 2.500 (on
landing page)
• Total number of participants: ~400