Maxgroup credentials

1. GROUP
COMMUNICATION AGENCY

2. GROUP
WHO WE ARE
Max Group is a communicationagency
We provide strategic advisory services and implementation of brand communication
With strategic & creative approaches, we create “Communication Journeys” that focus
on the right target audiences with the highest efficiency.
Digital Agency Production Community Media

3. 1 WHO - About MaxDigital
2 WHAT - What we do & What we offer
3 WHEN - When you find us
4 WHY - Why choose us
5 HOW –Process - Case study
6 WHERE - Get in Touch
WELCOME

4. GROUP
At Max Digital ,STRATEGIC SOCIALMARKETING
are the heart of innovation.
We believe in the power of combination of
Strategic Thinking, Creative Direction andSocial
Media
STRATEGIC
SOCIAL
MARKETING
Max Digital is an important piece of Max Group and a pioneer in social media marketing in Vietnam
STRATEGIC THINKING
Creative DirectionSocial Media
WHO – ABOUT MAXDIGITAL

6. GROUP
OURS CLIENT
WHO – ABOUT MAXDIGITAL

7. GROUP
As the trusted digital partner with many famous Agencies and big Clients in Vietnam
Market, we become a part of your team. We put a lot of enthusiasm & professionalism
into your projects and make sure the process is high efficient.
THE TRUSTED DIGITAL PARTNER
&BECOME A PART OF YOUR TEAM
• Maximizing the creativity to find out the brand solution.
• Making the effort in management task when processing the
job becomes easily to handle.
• Supporting the highest performance with the best price.
• Co-Strategizing to determine the issues of job.
WHO – ABOUT MAXDIGITAL

8. WHAT
WE DO

9. GROUP
WHAT WE DO
WHAT WE DO: WE LAY A FIRM
FOUNDATION FOR AN EFFECTIVE STRATEGY
Be always curious andconstantly
digging the problem
Understand the brand and target audience
Cover the digital insight
Experience in running hundreds ofcampaign
Own & be a partner of third party
campaign tracking tools
Objective: bring your projects intolife
WHAT WE OFFER: BUILD THE RIGHT
THINGS FOR CLIENT
Identify the RIGHT issue.
Craft the RIGHT strategy andmessage
Select the RIGHT digital marketing
platforms
Set the RIGHT goals
Provide the RIGHT methods to manage
and measure.
Objective: Make sure the RIGHT direction
as the original plan inexecution

10. WHAT WE DO
We strongly believe that with digital expertise, we can help you to have the
best solution for yourbusiness aim.
Enter
new
market
BUSINESS
AIM
Launch new
products/
services
Develop
the brand
Enhance
Customer
relationship
Grow
Market
Share
Increase Sales/ Lead
databases
Develop impactful Marketing
Plan
Professionalizes all digital
Contents Develop
Marketing Strategy
Inefficient digital
activities
InconsistentMarketing
contents
Do not have
Marketing in-house
team
Do not expertise on Digital
Activities
Revenue/Sales
decreased
Lost-orientation for the
1st launching in Digital
Educate
consumers
Find the strong brand
positioning
Build brand
awareness
Build brand
identity
EXPECTATION
Low Engagement/ Interaction
SYMTOMPS

11. WHEN
YOU FIND US

12. GROUP
WHEN YOU FIND US
Social Media
Advertising
Web &Mobile Online PR
Content
Marketing
Adnetworks
• Facebook
• Youtube
• Zalo
• Linked In
• Skype,
• Viber
• Web Design &
Development
• Micro-site
• Landing Page
• Mobile Apps
• E-commerce
• PR Advertorial
• Display Ads
• KOLs Booking
• Copywriting
• Video Production
• Community
• Album shooting
• Forum Seeding
• Visually
• Online Display
Advertising
• Copywriting
• Pay-per-click
advertising
• Retargeting
OUR SERVICES
Advance your sales & outreach with our digital marketing services:
We help you reach potential customers, bring people back to your website, and achieve greater growth

13. GROUP
WHY
CHOOSE US

14. GROUP
WHY CHOOSE US
Save time & reduce thecampaign’s
management effort
See the reality before runningproject
Track easily KPIs immediately
Explore the social content strategy of
competitors
Maximize the end-results of campaign
OUR DIFFERENTIATION THAT HELPS YOU
All-in-one digital services
Provide full services on Digital
Real visualization
For all demo social contents, website/landing page/
micro-site in planning phase
Real-time report
For all running activities & indicators on Facebook
Real social performance analytics
Analyze deeply all competitor’ssocial activities
Conscientious project management
Apply A/B testing method and evaluate continuously
each running activity
At Max Digital, we help clients cut through the endless digital jargons to focus
on achievable outcomes

15. GROUP
HOW
WE DO

16. GROUP
HOW – PROCESS - CASE STUDY – PARTNERSHIP
HIGHT
LEVEL
PLANNING
CLIENT
BRIEF
DEFINE REQUIREMENTS
ANALYSIS SITUATION
IDENTIFY PROBLEMDEFINE STATEGY
• SWOT
• Brand Positioning
• Competitors Review
• Campaign Goals
• Marketing Activities
& Results in the past
• Research
• Opportunities
• Product’s Differentiation
• Segmentation & Targeting
• Forecast
• Customer Insight
• Strategic Approach
• Creative Concept
• Engagement Idea
• Objectives
• Reasons of camapaign
• Background
• Market Overview
• Target audience
• Budget
• Expected KPIs
2
1

17. GROUP
CONTRACT SIGN-OFFPREPAREAPPROVE &IMPLEMENT
REPORT IMPROVE
PROJECT
ACCEPTANCE
• Reviewing
&checking
• Rollout
• Master Timeline
• Content Roadmap
• Real Contents
• Policies Agreement
• KPIs Evaluating
• Replace Contents
(if needed)
• Periodical
report & KPIs
PROJECT
KICK - OFF
4
MONITOR
PERFORMANCE5 6
HOW – PROCESS - CASE STUDY – PARTNERSHIP
SOLUTION
EVALUATION VISUALIZE PROPOSE SOLUTION
• Communication
roadmap
• Digital activies
• Media Plan
• KPIs estimation
• Graphic user
interface
• Content demo
• Storyline
• Design mock up
• Presentation
• Feedback
• Revision
3

18. GROUP
CASE STUDY

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