This document contains a template for a startup pitch deck, outlining the typical sections and information included in a pitch to investors. The sections include company overview, problem statement, solution, market opportunity analysis, product/technology, traction/financials, and team information. The template provides placeholders for startups to customize with their own company details to concisely pitch their business idea, market size, product, progress to date, financial projections, and management team.

1. Startup Pitch Deck Template

2. Add Company Tag Line here
<Company Name> | <Month & Year> | Confidential
Company Name and Logo here

3. Company Purpose
“One Liner”
Describe the Company/Business in one sentence
<Company Name> | <Month & Year> | Confidential

4. Problem
<Company Name> | <Month & Year> | Confidential
“One Liner”
Describe what Customer Pain point you are solving

5. What is happening today
<Company Name> | <Month & Year> | Confidential
“One Liner”
Describe what is customer doing today

6. Solution
<Company Name> | <Month & Year> | Confidential
“One Liner”
Describe how your solution helps the customer. Provide Use cases.

7. Why now?
Why not 2 years ago? Why not 2 years later?
Why the right time is now?
<Company Name> | <Month & Year> | Confidential

8. Vision
<Company Name> | <Month & Year> | Confidential
Where do you see the company in 5 years?

9. Competition
Function 1
Function 3Function 2
Function 4<Company Name> | <Month & Year> | Confidential

10. Customer Segmentation
Segment 2
Segment 3
Segment 4
Segment 5
Segment 1
<Company Name> | <Month & Year> | Confidential
Identify potential Customer Segments
For your product
Highlight the market you are going
after

11. Market Sizing
Total Market
Opportunity
Total Addressable
Market
Serviceable
Available Market
Serviceable
Obtainable market
Estimate the Market Size of the Target
Customer Segment
TMO:
TAM (Top Down):
SAM (Bottoms up):
SOM:
<Company Name> | <Month & Year> | Confidential

12. Competition
Feature /
Competition
Customer
Type
Primary Mkt
B Model
Pricing
Nodes
Est.Revenues
Feature 1 ×/× ×/× ×/× ×/× ×/×
Feature 2 ×/× ×/× ×/× ×/× ×/×
Feature 3 × × × × ×
×/×
×/×
×
<Company Name> | <Month & Year> | Confidential

13. Competitive Strategy/Differentiator
How is the Idea Defensible?
What is your Competitive Edge?
<Company Name> | <Month & Year> | Confidential

14. Business model
CUSTOMER SEGMENT C1 C2
FUNCTION F1 F2
DELIVERY MODEL D1 D2
PRICING P1 P2
ACC. SIZE/ LTV L1 L2
<Company Name> | <Month & Year> | Confidential

15. Product Architecture
Layer 1
Layer
description
Source 1
Source 2
Source 3
Input 1
Input
2
Input
3
Input
4
<Company Name> | <Month & Year> | Confidential
Describe the process, functionality, features, product roadmap
Identify IP if any

16. Showcase
<Company Name> | <Month & Year> | Confidential
Because Demos Fail!
Describe the form factor
Add Screenshots of the product.

17. Traction
How long have you been in the market?
How many users/active users?
Sales Numbers
Customer Pipeline/List

18. Financials/Cash flow
Balance Sheet:
Projected Expenses:
Runway Left:
Fund raise/Ask:
Spend Distribution:
<Company Name> | <Month & Year> | Confidential

19. TEAM
Founders:
Core Team:
Partners/Board Advisors:
<Company Name> | <Month & Year> | Confidential

20. Thanks for your Time
• Contact:
Founder Names, Emails, Phone Numbers
• Office:
Office Address
<Company Name> | <Month & Year> | Confidential