1. Presenters : KalyaniKulkarni VaibhavNarkar SujitKapadia SnehaBhatte Akanksha Jain LeishaChangani Roma Suvarna PriyankaKhandelwal Siddhi Shah MehulKaria

3. 1903 adopted name “OMEGA”

4. Co-branding : Merged with TISSOT to form SWATCH group in 1930

5. Established themselves as Luxury product

7. Income

8. Gender

9. Psychographic

10. Lifestyle

11. Personality

12. Behavioral

14. Brand Awareness Building Relationships Brand Sponsorship Brand equity – Trust factor “Omega, the watch the world has learned to trust”

16. Buzz marketing - Opinion Leaders

18. Analysis 7 different domains for 14 celebrities Communication is aimed at Youth Avoided dependence on the ambassadors and diversify its risk of a bad celebrity away

19. Striding Ahead