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Why do so many hotel websites use the same boring descriptions of their property? It's time to break with convention and let your website shine! Learn how to craft compelling content that motivates travel shoppers to book your hotel.
All the shops need to sell products to guests in front of them. The Inn needs to sell reservations ahead of time. We need our web presence to be bigger and better than what they would get at a front desk as a walk-in customer who just found out about us because they were shopping. In comes Vizlly!
Vizlly took this photo of our room and made it huge on the homepage, responsive for mobile, and rotating so you see even more than this.
How to Craft Compelling Website Content to Motivate Hotel Shoppers
People come to your website for
a reason – either actively looking
or window shopping.
Your Website Is Your Digital Storefront
Role of Website Content
Converting “Window Shoppers” Into Guests
Looks, perception, desire & emotion
Good content greets visitors warmly
& generates positive feelings that will
Be helpful and informative
OTA’s cannot compete on emotional
Provide a reason/incentive to book
Sarah Kennedy Ellis
VP Global Marketing
Sabre Hospitality Solutions
Allyson Ladley Gibson
The Inn at Kitchen Kettle Village
Take a moment to enjoy the small
things in life at the Inn in Kitchen
Kettle Village. Make yourself at
home in our Lancaster County Inn
and stay in one of our 17
unique guest accommodations
that place you in the heart of
charming Kitchen Kettle Village.
The Inn at Kitchen Kettle
Where Are You?
Lancaster County is the heart of Amish Country
Easy access (less than 3
hour drive) from major
Baltimore, Washington DC,
and New York City
A slower pace
A simple life
Kitchen Kettle Village
Family business – started in 1954
42 shops, 2 great restaurants
1+ million visitors every year
Music, Guests, Festivals
Repeat visitors, bus groups, families
…and we have lodging!
But we are 1 of hundreds of local attractions
Over 100 competitors for accommodations
in Amish Country
I Can Sleepover?!
This was how you
found the Inn.
We’ve always focused on marketing and
But Vizlly allowed us to focus those
resources specifically on the Inn
Started using Vizlly,
bought our domain name
No extra marketing behind www.Innatkitchenkettle.com
so we could compare to future numbers
“Sleepover” tab takes site visitors
directly to www.Innatkitchenkettle.com
Our numbers soared from ~200 to 4000+ per month
The Inn at Kitchen Kettle
Vizlly attracted us because of its:
Incredible visual design
Our booking engine integrated seamlessly
Professional staff that are persistent & helpful
Ease of editing the site ourselves
Vizlly has helped our business by:
Making visuals the focus of the site / “wow
Providing analytics so we can track
performance over time, and also tracks clicks
Support Team is responsive to our questions
Continue to share new resources
MISSION OF THE ENTIRE VILLAGE:
“to deliver a fun and unique experience while shopping”
Sell the whole experience,
not just the room
Staying overnight completes the
experience. Embrace your local culture
See a show, go for local meal, visit a
farm, shop in the Village, fish in the
river, view an art exhibit downtown –
and come home to the Inn