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Copyright © 2017 Leonardo Worldwide Corporation
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@...
Darlene Rondeau
Vice-President
Best Practices, Online Merchandising
Leonardo
#LeoWebinar
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
#LeoWebinar
Sarah Kennedy Ellis
VP Global Marketing
Sabre Hospitality Solutions
#LeoWebinar
@saykay
linkedin.com/in/saykay
Allyson Ladley Gibson
Innkeeper
The Inn at Kitchen Kettle Village
#LeoWebinar
@InnatKitchenKettle
fb.com/InnatKitchenKettle
TrustYou, 2016
#LeoWebinar
People come to your website for
a reason – either actively looking
or window shopping.
Your Website Is Your Digital Storef...
Converting “Window Shoppers” Into Guests
 Looks, perception, desire & emotion
 Good content greets visitors warmly
& gen...
#LeoWebinar
#LeoWebinar
Sarah Kennedy Ellis
VP Global Marketing
Sabre Hospitality Solutions
#LeoWebinar
@saykay
linkedin.com/in/saykay
Allyson Ladley Gibson
Innkeeper
The Inn at Kitchen Kettle Village
#LeoWebinar
@InnatKitchenKettle
fb.com/InnatKitchenKettle
Take a moment to enjoy the small
things in life at the Inn in Kitchen
Kettle Village. Make yourself at
home in our Lancast...
Where Are You?
Lancaster County is the heart of Amish Country
 Easy access (less than 3
hour drive) from major
cities: Ph...
Kitchen Kettle Village
#LeoWebinar
 Family business – started in 1954
 42 shops, 2 great restaurants
 1+ million visito...
I Can Sleepover?!
This was how you
found the Inn.
#LeoWebinar
Allyson’s Slides
#LeoWebinar
 We’ve always focused on marketing and
good photography
 But Vizlly allowed us to focus those
resources specifically on ...
#LeoWebinar
The Inn at Kitchen Kettle
#LeoWebinar
Vizlly attracted us because of its:
 Incredible visual design
 Our booking engine ...
#LeoWebinar
MISSION OF THE ENTIRE VILLAGE:
“to deliver a fun and unique experience while shopping”
Sell the whole experien...
The Inn at Kitchen Kettle
#LeoWebinar
Questions & Discussion
#LeoWebinar
#LeoWebinar
www.vizlly.com
 Recording of this
webinar. Share it
with your colleagues
 Leonardo Blog:
blog.leonardo.com
 Next webinar:
March 23, 20...
Connect With Us!
#LeoWebinar
leonardo.com
1.877.593.6634
@darlenerondeau
blog.leonardo.com
Darlene Rondeau Sarah Kennedy E...
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
How to Craft Compelling Website Content to Motivate Hotel Shoppers
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How to Craft Compelling Website Content to Motivate Hotel Shoppers

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Why do so many hotel websites use the same boring descriptions of their property? It's time to break with convention and let your website shine! Learn how to craft compelling content that motivates travel shoppers to book your hotel.

Publié dans : Voyages
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How to Craft Compelling Website Content to Motivate Hotel Shoppers

  1. 1. Copyright © 2017 Leonardo Worldwide Corporation Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com How to Craft Compelling Website Content to Motivate Hotel Shoppers February 28, 2017 Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo Sarah Kennedy Ellis, VP Global Marketing, Sabre Hospitality Solutions Allyson Ladley Gibson, Innkeeper, The Inn at Kitchen Kettle Village Technical Difficulties? Contact Citrix GoToWebinar 1-800-263-6317 support@citrixonline.com Copyright © 2017 Leonardo Worldwide Corporation
  2. 2. Darlene Rondeau Vice-President Best Practices, Online Merchandising Leonardo #LeoWebinar @darlenerondeau
  3. 3. Follow: @VFMLeonardo Tweets & Questions: #LeoWebinar #LeoWebinar
  4. 4. Sarah Kennedy Ellis VP Global Marketing Sabre Hospitality Solutions #LeoWebinar @saykay linkedin.com/in/saykay
  5. 5. Allyson Ladley Gibson Innkeeper The Inn at Kitchen Kettle Village #LeoWebinar @InnatKitchenKettle fb.com/InnatKitchenKettle
  6. 6. TrustYou, 2016 #LeoWebinar
  7. 7. People come to your website for a reason – either actively looking or window shopping. Your Website Is Your Digital Storefront Answer Questions Build Trust & Likeability Validate Purchase Decision #LeoWebinar Role of Website Content
  8. 8. Converting “Window Shoppers” Into Guests  Looks, perception, desire & emotion  Good content greets visitors warmly & generates positive feelings that will be remembered  Be helpful and informative  OTA’s cannot compete on emotional connection  Provide a reason/incentive to book direct #LeoWebinar
  9. 9. #LeoWebinar
  10. 10. #LeoWebinar
  11. 11. Sarah Kennedy Ellis VP Global Marketing Sabre Hospitality Solutions #LeoWebinar @saykay linkedin.com/in/saykay
  12. 12. Allyson Ladley Gibson Innkeeper The Inn at Kitchen Kettle Village #LeoWebinar @InnatKitchenKettle fb.com/InnatKitchenKettle
  13. 13. Take a moment to enjoy the small things in life at the Inn in Kitchen Kettle Village. Make yourself at home in our Lancaster County Inn and stay in one of our 17 unique guest accommodations that place you in the heart of charming Kitchen Kettle Village. The Inn at Kitchen Kettle #LeoWebinar
  14. 14. Where Are You? Lancaster County is the heart of Amish Country  Easy access (less than 3 hour drive) from major cities: Philadelphia, Baltimore, Washington DC, and New York City  A slower pace  A simple life #LeoWebinar
  15. 15. Kitchen Kettle Village #LeoWebinar  Family business – started in 1954  42 shops, 2 great restaurants  1+ million visitors every year  Music, Guests, Festivals  Repeat visitors, bus groups, families  …and we have lodging!  But we are 1 of hundreds of local attractions  Over 100 competitors for accommodations in Amish Country
  16. 16. I Can Sleepover?! This was how you found the Inn. #LeoWebinar
  17. 17. Allyson’s Slides #LeoWebinar
  18. 18.  We’ve always focused on marketing and good photography  But Vizlly allowed us to focus those resources specifically on the Inn The Timeline #LeoWebinar 2000 Opened with one room May 2008 Expanded to 17 rooms January 2016 Started using Vizlly, bought our domain name Jan-Aug 2016 No extra marketing behind www.Innatkitchenkettle.com so we could compare to future numbers August 2016 “Sleepover” tab takes site visitors directly to www.Innatkitchenkettle.com Our numbers soared from ~200 to 4000+ per month
  19. 19. #LeoWebinar
  20. 20. The Inn at Kitchen Kettle #LeoWebinar Vizlly attracted us because of its:  Incredible visual design  Our booking engine integrated seamlessly  Professional staff that are persistent & helpful  Ease of editing the site ourselves Vizlly has helped our business by:  Making visuals the focus of the site / “wow factor”  Providing analytics so we can track performance over time, and also tracks clicks on media  Support Team is responsive to our questions  Continue to share new resources
  21. 21. #LeoWebinar MISSION OF THE ENTIRE VILLAGE: “to deliver a fun and unique experience while shopping” Sell the whole experience, not just the room Staying overnight completes the experience. Embrace your local culture and resources See a show, go for local meal, visit a farm, shop in the Village, fish in the river, view an art exhibit downtown – and come home to the Inn
  22. 22. The Inn at Kitchen Kettle #LeoWebinar
  23. 23. Questions & Discussion #LeoWebinar
  24. 24. #LeoWebinar www.vizlly.com
  25. 25.  Recording of this webinar. Share it with your colleagues  Leonardo Blog: blog.leonardo.com  Next webinar: March 23, 2017 It’s a Wrap #LeoWebinar
  26. 26. Connect With Us! #LeoWebinar leonardo.com 1.877.593.6634 @darlenerondeau blog.leonardo.com Darlene Rondeau Sarah Kennedy Ellis Allyson Ladley Gibson sabrehospitality.com linkedin.com/in/saykay @saykay InnatKitchenKettle.com 1.855.782.9558 fb.com/InnatKitchenKettle

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