A picture is worth 1000 words, so what better way to show you why visual storytelling is critical to business travelers than though an infographic?

1. 5 T PS for Using Visual Stories to Attract
More Business Travelers to Your Hotel
Visual storytelling is taking the travel industry by storm, and it’s not only
leisure travelers who are seeking and relying on hotels’ visual stories to
inspire and validate their booking decisions.
60%
93%
of business travelers have Online videos prompt
watched, uploaded or business travelers to book
of business travelers have
watched an online travel video
commented on a travel video
72%
of the time
66%
Business travelers intend on using
mobile to view travel videos
58% of business travelers said a online
of the time 60%
of business travelers watch
video “influenced where I have
decided to travel”
online videos when deciding
on accommodations at a
particular destination
Tips for telling your story to business
travelers online using visuals.
1
Show instead of tell. Use
visuals to convey your
message whenever
possible.
2
Business travel doesn’t
have to be boring. Make
your videos and photos
interesting and relevant.
3
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Encourage business
os A
travelers to share their
L
visuals of your hotel on
social media.
4
Optimize your website for
mobile devices with quick
loading and high resolution
visuals.
5
Best business hotel in San Fran_
Make your visual story
Search available across the web.
Business travelers do shop
around for hotels!
Like all travelers, business travelers want to enjoy their travel as much
as possible. Visual stories are the best way to communicate that your
hotel meets their business needs and will make their stay as convenient
and enjoyable in and out of the boardroom.
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