Our June webinar features Terry Jones, founder of Travelocity, and Emily Drennen, Marketing Specialist at the DoubleTree Resort by Hilton, discussing the importance of visual storytelling in the hospitality industry.

1. Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com
Why Visual
is the New Verbal
June 25, 2015
Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Terry Jones, Founder of Travelocity, Founding Chairman of Kayak, Chairman of WayBlazer
Emily Drennen, Marketing Specialist, Lancaster DoubleTree Resort by Hilton
Technical Difficulties?
Contact
Citrix GoToWebinar
1-800-263-6317
support@citrixonline.com

2. Darlene Rondeau
Vice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau

3. Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar

4. Terry Jones
Founder of Travelocity, Founding
Chairman of Kayak, Chairman of
WayBlazer
@terrellbjones

5. Emily Drennen
Marketing Specialist
Lancaster DoubleTree Resort by Hilton
@DoubleTreeLanc

6. ► We have drawn pictures for 32,000
years but have only written for 5,000
► Travelers want to see the experience
they can expect at your property
► We process visuals 60,000 times
faster than text
Why Visual Storytelling Matters
#LeoWebinar

7. Terry Jones
Founder of Travelocity, Founding
Chairman of Kayak, Chairman of
WayBlazer
@terrellbjones

8. Remember the old days?

9. 123DFWLAX9A
HOTDFW23JUN24JUN

10. The early web was an upgrade

14. Bandwidth

15. • Cd Rom Travel
Product
• You couldn’t send
video over the net
• Now ½ the net
bandwidth is video

19. Driven from mobile

29. Upload your photo to search

31. 75% of 18-34 year olds prefer visual
shopping
Digital strategy consulting survey

32. Visual Preference Heuristic
Rouen is a beautiful
City of cobbled streets and
Half timbered buildings

33. Visuals are processed
60,000 faster than text
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Morbi in porta purus. Nullam ut
dolor urna.

40. Generating insights
40 ©2014 WayBlazer – www.WayBlazer.com

51. WayBlazer fields the
question on your
behalf and runs it
through our Cognitive
Search engine,
generating a response
by machine
Twitter answers

52. Automated visual recognition

55. Cognitive Search
Cognitive Concierge

56. Emily Drennen
Marketing Specialist
Lancaster DoubleTree Resort by Hilton
@DoubleTreeLanc

57. “The drawing shows me at one glance what might be spread
over ten pages in a book.”
–Ivan Turgenev

58. • Lancaster DoubleTree has noticed a change in the way travelers shop
 They want to see what they are getting, not just read about it
 They want the hotel to provide local information that is relevant and helpful in
understanding the anticipated experience
Guests Want To See It All

59. • Switched to an image-driven
website in December 2014
• The images have allowed us to
tell our unique story, show off
who we are and captivate
potential guests
• Travelers can see what to expect
on property, and feel more at
home when they walk in the door
Turning to Visual
#LeoWebinar

61. • Visuals work great on social media,
and reach a wider audience
• Potential guests can see our
property and say, “I want to see that
in person!”
• Our goal is to build relationships on
Social Media enabling our guests to
get to know the real Lancaster
DoubleTree
Going Social
#LeoWebinar

62. • Updated images keep our guests
engaged with the property
• Easier to update photos while
enabling the property to speak for
itself
• Images can show potential guest
experiences and help them visualize
themselves at our property
• Current photos helps set visual
expectations
Staying Fresh
#LeoWebinar

63. • We strive to provide a real story
through visuals
• We like to show more than just
the front entrance. I love to show
the lobby, the people, the
amazing amenities and most
importantly where they are going
to rest their heads
• My favorite thing to highlight is
the local area and beauty that
can be found in Lancaster, PA
Staying Authentic
My Tip: Don’t be afraid to share your unique qualities, it often is the best part of your story

64. • Tripled # of clicks to hotel
booking engine in within 3
months of going live with Vizlly
• Increased “click to call” + “click to
book” from mobile devices
• 10 x sales increase of “Bed and
Breakfast” special offers
Visuals Sell
#LeoWebinar

65. Travel shopping journey has changed
Use visuals to showcase the experience
travelers can expect to have
Visual storytelling shows authenticity
Key Takeaways
#LeoWebinar

67. Monetizing Mobile:
How a Rich and
Engaging Mobile
Website Drives
Bookings
Coming in July

68. www.leonardo.com
1.877.593.6634
@VFMLeonardo
blog.leonardo.com
Connect with us!
Terry Jones
Emily Drennen
www.tbjones.com
@terrellbjones
www.doubletreelancaster.com
edrennen@willowval.com
@DoubleTreeLanc