Digital Marketing Trends for
Manufacturing Marketers

Strategy
31% of manufacturing marketers have a
documented content marketing strategy.
Digital Marketing Trends for Manufacturing
Marketers

SEO / Search Engines
70% of industrial professionals use search engines
when comparing and evaluating potential
suppliers.
Digital Marketing Trends for Manufacturing
Marketers

Analysis of Actions
58% of manufacturing marketers use website
analysis to learn about target audiences.
Digital Marketing Trends for Manufacturing
Marketers

Digital Marketing
Digital marketing budgets will represent 33% of a
company's total marketing spend.
Digital Marketing Trends for Manufacturing
Marketers

PPC Conversion
Adwords/PPC Average conversion rate through
search for industrials is 2.58%.
Digital Marketing Trends for Manufacturing
Marketers

Top 5 Management Goals
1. Brand Awareness 87%
2. Customer
Retention/Loyalty 68%
3. Engagement 67%
4. Lead Generation 67%
5. Web traffic 57%
Digital Marketing Trends for Manufacturing
Marketers

Industrial Digital Trend
46% of industrial professionals visit 10 or more
work-related websites averaging 6-8 hours
weekly.
Digital Marketing Trends for Manufacturing
Marketers

Content Creation
62% find it a challenge to produce the kind of
content that engages.
Digital Marketing Trends for Manufacturing
Marketers

Lead Nurturing
Generates 50% more sales at 1/3 of the cost,
compared to companies that don't nurture leads.
Digital Marketing Trends for Manufacturing
Marketers

Paid Content
98% of manufacturing marketers pay to promote
their content.
Digital Marketing Trends for Manufacturing
Marketers

Success
Content Creation - 82% of manufacturing marketers
credit this for their increased success over the
previous year.
Digital Marketing Trends for Manufacturing
Marketers

Analytics
76% of manufacturing marketers use analytics
tools to measure ROI.
Digital Marketing Trends for Manufacturing
Marketers

44% say social media will be the most critical tactic
to content marketing success.
Digital Marketing Trends for Manufacturing
Marketers
Social Media

92% use email to distribute content. Second
comes YouTube with 81%.
Digital Marketing Trends for Manufacturing
Marketers
Email Campaign

Reference:
https://www.ironpaper.com/webintel/articles/manufacturing-marketing-trends-and-statistics/
http://www.fathomdelivers.com/blog/blog-feed/19-marketing-statistics-every-manufacturer-should-know
https://www.webstrategiesinc.com/blog/how-much-should-manufacturers-budget-for-marketing
https://www.protocol80.com/blog/manufacturing-marketing-statistics
https://contentmarketinginstitute.com/2014/03/manufacturing-2014-content-marketing-research/
https://www.npws.net/blog/digital-marketing-trends-b2b-manufacturing-2017
Digital Marketing Trends for Manufacturing
Marketers

Presented By
VINIEO
Product Information Management and Marketing Software
1 Research Ct, Suite 450,
Rockville, MD 20850
USA
Phone: +1.301.789.2323
Toll Free (US): +1.844.789.2323
www.vinieo.com
Digital Marketing Trends for Manufacturing
Marketers