Content Marketing for Creatives
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If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions. In this presentation you will go over: - What is Content? - What is Content Marketing? - Why You Need Content Marketing - Where to Start - Promoting Your Content - Tools to Help Develop Content - Things You Can Do Today!
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Content Marketing for Creatives
- 1. Content Marketing for Creatives Victoria Edwards
- 2. Background information Working in Social Media/SEO/Content Marketing for 9 years Digital Content Strategist for Florida Blue
- 3. Where you can find me Facebook – Facebook.com/VictoriaEdwards Twitter - @TallChickVic LinkedIn - LinkedIn.com/in/VictoriaLEdwards Instagram - @TallChickVic Email – Victoria@Victoria-Edwards.com Website – Victoria-Edwards.com
- 4. When I am not working…
- 5. Overview What is Content? What is Content Marketing? Why You Need Content Marketing Where to Start Promoting Your Content Tools to Help Develop Content Things You Can Do Today! Questions!
- 6. What is Content? Video Blogs PowerPoint White Papers eBooks Images
- 7. What is Content Marketing? “Art of Communication” Any type of marketing, whether it’s online or offline that involves developing and promoting various types of content, in order to acquire and retain customers.
- 8. Why Do You Need Digital Content Marketing? To be seen by consumers and search engines Consistently creating relevant and valuable content with the intention of bringing in more customers and revenue.
- 10. Why Do You Need Digital Content Marketing? Content Marketing should be a part of your overall process, not something that is totally separate from other efforts. Search Engine Optimization (SEO): Search engines reward businesses that publish quality, consistent content. Social Media Marketing: Content marketing strategy comes before your social media strategy & social media assists in promotion of your message.
- 11. Why Do You Need Digital Content Marketing Public Relations (PR): Successful PR strategies address issues readers care about Pay Per Click (PPC): For PPC to work, you need great content behind it.
- 12. Where to Start Keyword development Where to place your content What do I write about? Content calendar creation
- 13. Why Do I Need Text?
- 14. Keyword Development for Content Developing content around keywords will help with ranking in search engines Make a list of 10-20 keywords you wish you rank for Core keywords Long tail keywords Use those keywords in your content
- 15. What is a Long Tail Keyword? More specific search term May get less visits but those keywords are the ones that convert. Less competition Lower cost
- 17. What is a Long Tail Keyword? Core keyword example: bow tie or custom bow ties Location: Tampa Florida “Custom bow ties in Tampa Florida”
- 19. Where to Place Your Content Website/Webpages Blog News Social Media
- 20. Develop a Blog The bridge from your website to social media A place where you can update content regularly An area on your site that is more conversational and less formal.
- 21. Why Can’t I Just Use Social Media? Do Not 100% rely on social media You need a website Place content on your domain then promote from in social media from there You control your website, the content and how it is seen You can’t control social media
- 22. What Do I Write About? The more you create content and share that content, the more authority you will obtain Develop the content lifestyle Create content around your product or service to educate and entertain Show people what is going on behind the scenes
- 23. What Do I Write About? People love seeing the design process Detailed description of your start, middle and end The thought process in your creations Tools you use to create The materials you use
- 24. What Do I Write About? DIY content can be very engaging Tips and tricks Behind the scenes of a photo shoot Design sketches of a new collection/idea Events you attend or are attending
- 25. What Do I Write About? Artists who inspire you Interview people who inspire you Challenges of the creative process Articles/News that inspires you FAQ’s
- 26. What Do I Write About? Competitive Research Make a list between 5-10 competitors Go to their websites Find their social handles (should be on site) Look at the conversations within social media
- 27. What Do I Write About? Competitive Research What frequently asked questions are they being asked? Develop content around the question, answer and solution and share with the individual’s asking those questions!
- 28. Be Visual!
- 29. Be Visual 90% of information submitted to brain is visual 40% of people will respond better to visual information than plain text. Posts with videos attract 3 times more inbound links than plain text posts.
- 30. Content + Text = WIN! Develop the content with keywords in mind Place that content on your site in the form of: Video/Text Images/Text PPT/Text Podcast/Text
- 31. Content Calendar Creation Keeps you organized Helps you focus on your targeted keywords Coincides with your overall marketing strategy
- 32. Content Calendar Creation Update it frequently! Title Author Keywords Due date Publication date Platform (Blog, Facebook, Twitter)
- 35. Why Promote Your Content Social Media Help others find your content Helps people find you in search engines Social networks have high domain authority Social Networks are search engines too
- 36. Promoting Your Content Tools to help you schedule your content Buffer – Schedule content across social media platforms & gives you analytics Hootsuite – Manage multiple social media accounts, helps schedule content across social media platforms & measure success.
- 37. Tools to Help Develop/Promote Content Tools to help you find popular Hashtags Hashtracking.org Twitter Native Site Trendsmap.com Top-Hashtags.com Websta.me
- 38. What Do I Do with These Tools? Find popular hashtags Find hashtags that are trending Develop or promote your products that relate to these hashtags
- 39. Use trending and unique hashtags #coffeetime #love #coffee Be Fun, Yet Practical
- 40. Tools to Help Develop/Promote Content Followerwonk helps you: Explore your Twitter world Who are your followers? Where are they located? Compare Twitter handles (competitor analysis) Find and connect with new influencers in your niche
- 41. Tools to Help Develop/Promote Content Design Tools to help you create & enhance promoting your products/content Canva – Graphic design tools for the non graphic designer Vecteezy – Download designs, vector art, visuals
- 42. Tools to Help Develop/Promote Content Paid social media Social Media = Pay to Play Promoted Posts – Promote Your Blogs to drive traffic to your site Facebook Ads – Promote an eBook or some other form of valuable content vs. just a branded ad to your site
- 43. Things You Can Do Today! Look at the industry publications you get emails from Look at the industry news your read Find 2 news items that you found of interest Find the authors & their Twitter handle (usually next to their author byline)
- 44. Things You Can Do Today! Then follow, share, like, tweet Tell the publication you appreciated the content Tell the author or artist the same thing
- 45. Things You Can Do Today! Ask your social media community what they thought of the article ENGAGEMENT
- 46. Things You Can Do Today! Summarize the content in a blog post, then link to the actual news piece or article Take that content and SHARE! Mention the authors when you do so!
- 47. Things You Can Do Today! Develop content around popular Hashtags See what type of visuals are being associated with certain hashtags Use popular hashtags in your industry Use hashtags that your competition is using
- 48. Resources 13 Free Design Tools - http://blog.hubspot.com/blog/tabid/6307/bid/33899/13- Free-Design-Tools-for-Visual-Marketers-on-a-Budget.aspx A Simple Content Marketing Strategy for Creative Folks - http://www.copyblogger.com/creative-content-strategy/ Mastering Long Tail Keywordshttp://blog.hubspot.com/blog/tabid/6307/bid/2891 2/The-Ultimate-Guide-for-Mastering-Long-Tail-Search.aspx My Other Presentations - slideshare.net/vledwards Pay to play: the end of free social media marketing?http://www.theguardian.com/media/2014/sep/15 /pay-to-play-the-end-of-free-social-media-marketing