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A new marketing normal
What changes has COVID made to the patient
journey and marketing to new patients?

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Why Take My Advice?
● Over 10 Years in Healthcare Marketing
● Internationally Recognized Award Winning
Healthcare Marketing Agency
● Launched and consulted telehealth companies
● Marketed 30+ Subspecialties
● Co-Founder of Physician Liaison University
● Contributor to top medical and marketing sites
www.intrepy.com

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Biggest Problems Transitions to Telehealth
● Lack of communication affecting patient adoption
(especially in the older population)
● Streamlining workflows to get patients into a virtual room
● Integration of new technology into existing softwares
● Limited or No online appointment booking capabilities
● Not keeping strong referral relationships

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Loss of Geographical Marketing Protection
Pros:
Turn this into a major advantage.
You can now market state wide, regionally or nationally depending on your specialty
Reach new, ideal patients via targeting marketing efforts
Cons:
Large scale telehealth companies are now a direct competitor in your local market. Don’t let them take
your patients!

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How do practices address
these issues?

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Create a Telemedicine Marketing
Gameplan

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Over Communicate to Patients
● Information on your website - Pop-ups & announcement
bars
● Create a dedicated page on the website for:
○ COVID info - are you open? Safety measures?
○ Telehealth - and how it works
● Leverage Email communication series
● Post 3-5 posts on social media about your telehealth
solution
● Leverage video - get a patient (especially older) talking
about how easy the visit was

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Streamline Workflows for Telehealth Visits
Don’t fall victim to dropping the ball on the patient care journey.
● Map out your telehealth journey
● Make sure patients receive 2-3 appointment reminders
● Include prior download or set up instructions at least 48 hours in advance
● Offer a support email & phone number - VSee Support!
● Look at EMR integrations to streamline billing

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Patient Journey Example

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Online
Appointment
Booking
Functionality
Make sure you offer an easy way for
patients to directly book or request
appointments online.
Don’t make them chase you around. Calling,
website visits, email, etc.

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Keep and
strengthen referral
connections
● Meeting with referring
providers over video
● Physician Liaison connect via
LinkedIn/Email with referring
practices
● Offer support where needed

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Recommended Marketing Growth
Channels
● Google Ads - Search Based
● Social Media Advertising & Retargeting
● Search Engine Optimization

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Search & Social
Advertising
Ad Type Ideas:
● Direct Response
● Webinar or Live Events
● Downloadables or Quizzes
● Forums or Support Groups
● Monthly Specials & Promotions
● New Patient Offers

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Advertising Tips
● Leverage Remarketing - Highly Effective
● Email Nurturing increases campaign ROI
● Video is your best friend - don’t over complicate
● Lean on the Data - no guessing
● Be Patient - Start Small, Grow Big

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SEO Tips - Winning in Local Search
● Fully optimize practice & provider Google My Businesses
● If you want to rank for it, you need a page for it!
● Add Geo identifiers to title tags, H tags & body copy
● Blogging, Blogging, Blogging
● Individual Location Pages

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Q&A Time….

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Need Help Marketing or Want to Connect?
I love connected with providers, healthcare organizations and people looking to talk
marketing.
Let’s connect on LinkedIn
https://www.linkedin.com/in/justindknott/
Need Help Marketing? We would love to help. Fill out the form below.
https://intrepy.com/vsee