This document discusses technology trends in digital services, including how to serve users across multiple devices and provide smart interaction and targeted content. It notes the rise of mobile screens and other new platforms like electronic paper, smart TVs, glasses, and watches. It emphasizes separating content from presentation to allow publishing across channels and moving content between devices. Methods of smart interaction through touch, speech, gestures and augmented reality are presented. Targeting content by user context, location, tasks, interests and social networks is also discussed.

1. Technology Trends in Digital Services
Smart Interaction Mobile and Media seminar, 24.9.2013
Prof. Caj Södergård
Twitter: @CajSod

2. 26/09/2013
2
Topics
How to serve the multitude of
user devices ?
Smart interaction with content
and services
Targeting the user

3. 26/09/2013
Currently
Print first
Digital first
3

4. 26/09/2013
Coming years: A lot of mobile screens….
Mobile first
4

5. 26/09/2013
5
Electronic paper
Low-cost replacement for paper – not a tablet computer
Source: Leia Media, Next Media

6. 26/09/2013
6
Smart television
Source: Samsung
Source: LG Electronics, Flickr

7. 26/09/2013
7
Glasses
Source: Antonio Zugaldia, Flickr

8. 26/09/2013
Smart watches
Source:Bin im Garten, Wikipedia
8

9. 26/09/2013
Public screens – digital signage
Source: Next Media
9

10. 26/09/2013
10
How to manage the terminal “chaos”:
Multichannel publishing: Create once - publish everywhere
Content

11. 26/09/2013
11
How – by future friendly content
Separate content and presentation
Long traditions (…Aristotle)
SGML
HTML + Stylesheet CSS…
XML, XHTML
HTML5
ePub
Source:VTT

12. 26/09/2013
12
Already the ancient Greeks separated content and presentation
“Rhetoricians have long created and
used a distinction “between what is
communicated through language and
how this is communicated”:
Aristotle phrased this as the difference
between logos (the logical content of a
speech) and lexis (the style and
delivery of a speech)
Gideon Burton in “Silva Rhetoricae”

13. 26/09/2013
13
Moving sessions across terminals - Korean N-screen
Source: KI-ITC

14. 26/09/2013
14
Topics
How to serve the multitude of
user devices ?
Smart interaction with content

15. 15
26/09/2013
Smart interaction with content
The magic of touch
ia
Speech recognition
Gesture, finger, face recognition
Future: thought, feeling….
Source: VTT
Source: Next Media

16. 26/09/2013
Source: Kaisa Aalto,Next Media seminar 16.2.2012
16

17. 26/09/2013
17
Window Shopping – case Adidas
Source: Yahoo

18. 26/09/2013
18
Topics
How to serve the multitude of
user devices ?
Smart interaction with content
and services
Targeting the user

19. 26/09/2013
Content targeted to user situation (context)
Enhancing real world view with
virtual objects (Augmented Reality)
Demands accurate 3D tracking
Source:VTT & InGlobe
Presenting objects (shops,
attractions…) in the camera view of
your phone
City Lens. Source: Nokia
19

20. 26/09/2013
20
…like news in spatial context
Experiment in the Finnish Next Media program
View places of news and event
announcements
The items are places in camera view of your
mobile phone (Augmented Reality)
Next Media project
Research partner: VTT
Company partners: Sanoma, Undo, Forum
Virium,

21. 26/09/2013
Targeting interests, social networks
Source: profile.vtt.fi
21

22. 26/09/2013
22
Summary: Find a selling combination
User devices
print
x
To keep track of
mobile TV glass watch
Device:
x
Interaction
Current
Web server
touch speech gesture
PC
x
Targeting
brain
location
task
interest
social

23. 26/09/2013
23
Summary: Find a selling combination
User devices
print
x
To keep track of
mobile TV glass watch
Device:
x
x
Interaction
Current
Web server
touch speech gesture
PC
Targeting
brain
location
task
x
x
x
x
x
interest
social

24. 26/09/2013
24
Summary: Find a selling combination
User devices
print
x
Interaction
To keep track of
mobile TV glass watch
Device:
x
x
Current
Web server
touch speech gesture
PC
Targeting
brain
location
task
interest
social
x
x
x
x
x
x
x
x
x
x
x
x
x

25. 26/09/2013
VTT creates business from technology
25