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A
PROJECTREPORT
ON
PAPERXVIIIAND XX-PROJECTPRESENTATION ANDVIVAVOCEOFBBA(H)PART III
2010
SUBMITTED BY-ARIJIT DE
ROLLNO-173-032-0016
THEBHAWANIPUR EDUCATION SOCIETYCOLLEGE
MENTOR-MR.TSENGUPTA
S.NO. TOPIC
1. INTRODUCTION
2. RESEARCH METHODOLOGY
3. OBJECTIVE OF MY RESEARCH
4. PRODUCTS AND SERVICES
5. COMPETITORS
6. COMPANY PROFILE
7. MARKETING STRATEGIES
8. AWARDS
9. CLIENTS
10. FINANCIALS OF RELIANCE COMMUNICATION
11. ROLE OF MANAGEMENT
12
13
14
15
16
RESEARCH AND FINDINGS
LEARNING AND LIMITATIONS
NO.OF BRANCHES
JOB OPPORTUNITY
CONCLUSION
TABLE OF CONTENTS
The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access
to affordable means of information and communication. It was with this belief in mind that Reliance
Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber
optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and
convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning
the entire infocomm (information and communication) value chain, including infrastructure and services —
for enterprises as well as individuals, applications, and consulting.
Today, Reliance Communications is revolutionizing the way India communicates and networks, truly
bringing about a new way of life.
VISION-
“We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge
information and communication services affordable to all individual consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance business productivity.
We will also generate value for our capabilities beyond Indian borders and enable millions of India's
knowledge workers to deliver their services globally.”
 RESEARCH METHODOLOGY

 Methodology in the applied sense refers to various methods used by the
researcher right from data collection and various techniques used for the
same for interpretation and inference. Methods and techniques are often
used synonymously in research literature. Research methodology is what
must be done, how it will be done, what data will be needed, what data
gathering will be employed, how sources of data will be selected and how the
data will be analyzed and conclusions reached. When we talk of research
methodology we not only talk of the research methods but also consider the
logic behind the methods we use in the context of our research study and
explain why we are using a particular method or technique and why we are
not using others so that research results are capable of being evaluated
either by the researcher himself or by others.
 OBJECTIVES OF THE RESEARCH
 The basic purpose of the research was to identify the position of the
employees . The key objectives of the research are as follows:
 To know about the how they get training.
 To know about the employees satisfaction from training.
 To make the employees aware about the new product and plans and with
this to know exactly what type of plans does the customer wants to use.
 Ask them to take the complete view of the customer about the RCIL and its
services and thus to generate need of Reliance products.
 With the help of the questionnaire the company can made the important
changes in the training procedure so that the company reaches towards the
employes satisfaction.
CONSUMER- ENTERPRISE-
1. Mobile : CDMA | GSM 1. Blackberry
2. Wireless phone 2. Office centrex-E1DID
3. Wireless terminal 3. One Office Duo
4. Blackberry 4. Audio Conferencing
5. Roaming 5. Reliance PCO
6. Broad net 6. Toll Free: ITFS
7. Reliance landline 7. Broadband
8. Reliance net connect 8. Business Broadband Internet
9. R World : CDMA | GSM 9. Leased Line: IPLC
10. Reliance global call 10. Ethernet Leased Lines
11. Reliance passport 11. Virtual Private Network
12. Reliance passport 12. Wireless Data VPN
13. Reliance BIG TV 13. Video Conferencing
14. Reliance IPTV 14. Internet Data Center
15. Common service center
Bharti Airtel
Tata Teleservices
Vodafone Essar
Idea Cellular
BSNL
Aircel
Company profile
 Founded -2004
 Key people Anil Ambani, Chairman and Managing Director , Vice-Chairman
Reliance-ADA Group
 S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom
Industry Telecommunications
 Employees - 33,000
 Name Designation
Anil D Ambani Chairman / Chair Person
S P Talwar Director
A K Purwar Director
J Ramachandran Director
Deepak Shourie Director
Marketing Strategies
 Undertook financial restructuring of Reliance communications
 To spend Rs 16,000 crore to expand and strengthen network coverage
 After expansion, Reliance Communications will have the single largest
wireless network in the world
 Launched the lowest-cost classic brand handset at Rs 777
 Subscriber base grew to over 28 million during last fiscal, registering 60%
growth.
The business strategy is based on five pillars:
 1. Network superiority.
 2. Brand equity.
 3. Channel strength.
 4. Customer service excellence.
 5. Our people.
Reliance Communications
 World’s largest network roll-out covering almost a billion people in India.
 World’s largest IP enabled optic fiber cable network - 230,000 Rkms
 Pioneered wireless affordability in India
 Coverage + Affordability = Profitable Growth
 Over 45 million consumers in India
 Over 1.4 million individual global consumers
 Over 200 major global carriers
1. Telstra Strategic Design Award Winner.
2. Number one brand according to economist time
EMI Australia Pty Ltd
McGrath Partners Real Estate Group
Sky Channel
The Shoal Bay Resort & Spa Associated Press
Australian Film Commission
Bose Australia
EGO Group
Qantas Defense Services
Sydney Tower Restaurant Group
Resi Home Loans
Southern Cross Homes
R.S.P.C.A.
Grange Securities
The National Institute of Dramatic Arts (N.I.D.A.)
PARTICULARS Qtr ended
31/12/08
Qtr ended
31/03/09
EBIT 23,525 23,832
Profit before tax 14,594 15,654
Net profit after tax
(before adjustment of
share)
14,441 15,169
Net profit after tax (after
adjustment of share
14,102 14,544
FINANCIALS
•NET PROFIT UP BY 9.4% TO RS. 5,908 CRORE (US$ 1,165
MILLION).
•REVENUES HIGHER BY 20.3% AT RS. 22,941 CRORE (US$ 4,523
MILLION).
•EBITDA HIGHER BY 13.3% AT RS. 9,288 CRORE (US$ 1,831
MILLION).
•IT IS A LISTED COMPANY UNDER BSE,NSE
•SHARE PRICE-237.05
Role
1. decision making
2. planning
3. controlling
4. strategy Formation
5. integration of resources
Required skills
1. conceptual and decisional skills
2. people skills
3. technical skills
RESEARCH AND FINDINGS
There are many types of the research like descriptive, analytical, basic, applied, qualitative, quantitative,
and conceptual..
Descriptive Research:
In this type of research I have collected data by observation, by mailing to the companies or to the key
decision maker, by going to the company with the appointment with the key decision maker and ask
employees about training produres in the Reliance Communication .
Analytical Research:
I also have collected data from already available information. I got the information from the newspapers
with the help of that information (phone no.) I used to take appointment with the concerned person and. In
this research correlation technique is used to analyze the data.
Basic or Pure Research:
Visiting to the company to company I have got many people who are not satisfied with the services of
RCIL.This enhance my ability of dealing with the people and make them satisfied.
Applied Research:
The research which has immediate commercial potential is called applied research. Applied research can
further be classified as problem oriented and problem solving research.
LEARNING AND LIMITATIONS
Doing a project in RELIANCE COMMUNICATION in Kolkata city, was a great
opportunity to practically understand and experiencing the marketing field.
I express my deep sense of gratitude to RELIANCE COMMUNICATION for
giving me this opportunity and for providing platform to undergo training, and
get the valuable knowledge of telecom industry.
As RELIANCE COMMUNICATION is a telecom company the project was
totally a marketing project hence it helped me to practically understand the
telecommunication services.
The company helped to understand various schemes.
The company also helped me to understand every step of their competitors in
the market.
The company also helped me to understanding how FOS performs their work
efficiently.
During the survey it is observed that what are the real problems faced by the
customer.
Meeting different people in various segments, interviewing with corporate and
actual users helped me to learn the basics of telecom industry.
During the survey I came to know the real competition between the major
players of telecom industry. It helped me to understand the future of telecom
industry with its opportunities and threats.
No. of Branches and Locations
R Com operations are spread across 673 cities and span a host of various
kinds of services.
R Com business is organized around the following categories: wireless, wire
line, wholesale, the Reliance World/Reliance Communications outlets and
village telephony.
 Our people ,our strength- “we bet on people” said Dhirubhai ambani
 Today Reliance Communications offers challenging assignments and career
opportunities to engineers, MBAs, Telecom network and IT specialists, profit centre
heads as well as young professionals.
 Exciting Opportunities in Material-Buyer in different segment, Product
executive ,Software developer, Tech leads, Head software development ,
Product lead.
CONCLUSION
Reliance communication is a very big brand name and I am
very thankful to the Reliance people to help me in completing
my project in Reliance communication. Reliance
communication provides me the good opportunities to make
my skills stronger in marketing. I am also very thankful to my
project guide Mr. Rajiv Taneja for giving me his useful
guidelines and important time.
While doing this project I have talked with many people and
came to know about the market and I learnt that how the
companies’ works and what they have to do for retaining there
position in the market.
Reliance Communications has trained me to face the
challenges whatever in the market.
THANK YOU

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fdocuments.in_final-reliance-communication.ppt

  • 1. A PROJECTREPORT ON PAPERXVIIIAND XX-PROJECTPRESENTATION ANDVIVAVOCEOFBBA(H)PART III 2010 SUBMITTED BY-ARIJIT DE ROLLNO-173-032-0016 THEBHAWANIPUR EDUCATION SOCIETYCOLLEGE MENTOR-MR.TSENGUPTA
  • 2. S.NO. TOPIC 1. INTRODUCTION 2. RESEARCH METHODOLOGY 3. OBJECTIVE OF MY RESEARCH 4. PRODUCTS AND SERVICES 5. COMPETITORS 6. COMPANY PROFILE 7. MARKETING STRATEGIES 8. AWARDS 9. CLIENTS 10. FINANCIALS OF RELIANCE COMMUNICATION 11. ROLE OF MANAGEMENT 12 13 14 15 16 RESEARCH AND FINDINGS LEARNING AND LIMITATIONS NO.OF BRANCHES JOB OPPORTUNITY CONCLUSION TABLE OF CONTENTS
  • 3. The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002. Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting. Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life. VISION- “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India. We will offer unparalleled value to create customer delight and enhance business productivity. We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”
  • 4.  RESEARCH METHODOLOGY   Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. Methods and techniques are often used synonymously in research literature. Research methodology is what must be done, how it will be done, what data will be needed, what data gathering will be employed, how sources of data will be selected and how the data will be analyzed and conclusions reached. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.
  • 5.  OBJECTIVES OF THE RESEARCH  The basic purpose of the research was to identify the position of the employees . The key objectives of the research are as follows:  To know about the how they get training.  To know about the employees satisfaction from training.  To make the employees aware about the new product and plans and with this to know exactly what type of plans does the customer wants to use.  Ask them to take the complete view of the customer about the RCIL and its services and thus to generate need of Reliance products.  With the help of the questionnaire the company can made the important changes in the training procedure so that the company reaches towards the employes satisfaction.
  • 6. CONSUMER- ENTERPRISE- 1. Mobile : CDMA | GSM 1. Blackberry 2. Wireless phone 2. Office centrex-E1DID 3. Wireless terminal 3. One Office Duo 4. Blackberry 4. Audio Conferencing 5. Roaming 5. Reliance PCO 6. Broad net 6. Toll Free: ITFS 7. Reliance landline 7. Broadband 8. Reliance net connect 8. Business Broadband Internet 9. R World : CDMA | GSM 9. Leased Line: IPLC 10. Reliance global call 10. Ethernet Leased Lines 11. Reliance passport 11. Virtual Private Network 12. Reliance passport 12. Wireless Data VPN 13. Reliance BIG TV 13. Video Conferencing 14. Reliance IPTV 14. Internet Data Center 15. Common service center
  • 7. Bharti Airtel Tata Teleservices Vodafone Essar Idea Cellular BSNL Aircel
  • 8. Company profile  Founded -2004  Key people Anil Ambani, Chairman and Managing Director , Vice-Chairman Reliance-ADA Group  S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom Industry Telecommunications  Employees - 33,000  Name Designation Anil D Ambani Chairman / Chair Person S P Talwar Director A K Purwar Director J Ramachandran Director Deepak Shourie Director
  • 9. Marketing Strategies  Undertook financial restructuring of Reliance communications  To spend Rs 16,000 crore to expand and strengthen network coverage  After expansion, Reliance Communications will have the single largest wireless network in the world  Launched the lowest-cost classic brand handset at Rs 777  Subscriber base grew to over 28 million during last fiscal, registering 60% growth. The business strategy is based on five pillars:  1. Network superiority.  2. Brand equity.  3. Channel strength.  4. Customer service excellence.  5. Our people.
  • 10. Reliance Communications  World’s largest network roll-out covering almost a billion people in India.  World’s largest IP enabled optic fiber cable network - 230,000 Rkms  Pioneered wireless affordability in India  Coverage + Affordability = Profitable Growth  Over 45 million consumers in India  Over 1.4 million individual global consumers  Over 200 major global carriers
  • 11. 1. Telstra Strategic Design Award Winner. 2. Number one brand according to economist time
  • 12. EMI Australia Pty Ltd McGrath Partners Real Estate Group Sky Channel The Shoal Bay Resort & Spa Associated Press Australian Film Commission Bose Australia EGO Group Qantas Defense Services Sydney Tower Restaurant Group Resi Home Loans Southern Cross Homes R.S.P.C.A. Grange Securities The National Institute of Dramatic Arts (N.I.D.A.)
  • 13. PARTICULARS Qtr ended 31/12/08 Qtr ended 31/03/09 EBIT 23,525 23,832 Profit before tax 14,594 15,654 Net profit after tax (before adjustment of share) 14,441 15,169 Net profit after tax (after adjustment of share 14,102 14,544
  • 14. FINANCIALS •NET PROFIT UP BY 9.4% TO RS. 5,908 CRORE (US$ 1,165 MILLION). •REVENUES HIGHER BY 20.3% AT RS. 22,941 CRORE (US$ 4,523 MILLION). •EBITDA HIGHER BY 13.3% AT RS. 9,288 CRORE (US$ 1,831 MILLION). •IT IS A LISTED COMPANY UNDER BSE,NSE •SHARE PRICE-237.05
  • 15. Role 1. decision making 2. planning 3. controlling 4. strategy Formation 5. integration of resources Required skills 1. conceptual and decisional skills 2. people skills 3. technical skills
  • 16. RESEARCH AND FINDINGS There are many types of the research like descriptive, analytical, basic, applied, qualitative, quantitative, and conceptual.. Descriptive Research: In this type of research I have collected data by observation, by mailing to the companies or to the key decision maker, by going to the company with the appointment with the key decision maker and ask employees about training produres in the Reliance Communication . Analytical Research: I also have collected data from already available information. I got the information from the newspapers with the help of that information (phone no.) I used to take appointment with the concerned person and. In this research correlation technique is used to analyze the data. Basic or Pure Research: Visiting to the company to company I have got many people who are not satisfied with the services of RCIL.This enhance my ability of dealing with the people and make them satisfied. Applied Research: The research which has immediate commercial potential is called applied research. Applied research can further be classified as problem oriented and problem solving research.
  • 17. LEARNING AND LIMITATIONS Doing a project in RELIANCE COMMUNICATION in Kolkata city, was a great opportunity to practically understand and experiencing the marketing field. I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of telecom industry. As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services. The company helped to understand various schemes. The company also helped me to understand every step of their competitors in the market. The company also helped me to understanding how FOS performs their work efficiently. During the survey it is observed that what are the real problems faced by the customer. Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry. During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.
  • 18. No. of Branches and Locations R Com operations are spread across 673 cities and span a host of various kinds of services. R Com business is organized around the following categories: wireless, wire line, wholesale, the Reliance World/Reliance Communications outlets and village telephony.
  • 19.  Our people ,our strength- “we bet on people” said Dhirubhai ambani  Today Reliance Communications offers challenging assignments and career opportunities to engineers, MBAs, Telecom network and IT specialists, profit centre heads as well as young professionals.  Exciting Opportunities in Material-Buyer in different segment, Product executive ,Software developer, Tech leads, Head software development , Product lead.
  • 20. CONCLUSION Reliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. Reliance communication provides me the good opportunities to make my skills stronger in marketing. I am also very thankful to my project guide Mr. Rajiv Taneja for giving me his useful guidelines and important time. While doing this project I have talked with many people and came to know about the market and I learnt that how the companies’ works and what they have to do for retaining there position in the market. Reliance Communications has trained me to face the challenges whatever in the market.