In today’s world, marketers have more alternatives than ever regarding how and where to promote or advertise products and services. In addition to historical methods, such as print advertising and direct MARKETING, you have email MARKETING, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.

1. Vajrakaya
Design | Develop | Brand
Creating A Successful
Digital Marketing
Campaing

2. Vajrakaya
Design | Develop | Brand
Ensure That your
Messaging is Inertegrated
Track your campaigns
Unserstand Who your
Target Audience is
Maintain Consistency
Select Your Channels Create Content Which Is Easily
Adaptable And Suitable For
Identical Channels
In today’s world, marketers have more alternatives than
ever regarding how and where to promote or advertise
products and services. In addition to historical methods,
such as print advertising and direct MARKETING, you
have email MARKETING, Web-based advertising and
multiple social media sites, such as Facebook, Twitter
and YouTube, as well as mobile marketing.

3. Vajrakaya
Design | Develop | Brand
Understand Who Your Target Audience Is
“It’s critical to certainly determine [who your target audience is by]
both demographic and psychographic (attitudes, interests and
behaviors), to help create key messages and to analyze the best
COMMUNICATION channels to influence them.
Ask yourself, or your marketing team: “Who are your target
customers? What are their motivations? How do they like being
communicated to? Which channels are they using? Which social
media are they using, what are they talking about? All these
questions need to be answered before developing your marketing
strategy.
Select Your Channels
“Not everyone needs to be on Facebook. “In addition to asking,
‘Which channels do my customers use?’ ask yourself ‘What are the
channels’ strengths and weaknesses? How will they help me attain
my business objectives? “Be vicious in selecting (and rejecting
channels). It’s better to established on the more effective channels
than trying to be everywhere all the time.”
Maintain Consistency
Ensure your visual personality is consistent. “Visual personality is far
more than your logo. It entails having a common overarching design
(look and feel), style of photography and graphics, consistent logo
treatment and consistent colors and fonts. Everything should look as
if it’s a reflection.
Create Content Which Is Easily Adaptable
And Suitable For Identical Channels
“Because it may take more than five impressions for an individual to
identify a brand or specific MARKETINGmessage, follow the three Cs
for MARKETING messages i.e, Clarity, Compelling and Consistency.
In addition, every piece of content you develop — a blog post, case
study or video should be able to be used in as many places as
possible.

4. Vajrakaya
Design | Develop | Brand
Ensure That Your Messaging Is Integrated
Ensure each element of your marketing campaign is setup to drift
traffic to your target, whether your target is a website (for purchases,
reservations, email newsletter subscriptions, blog RSS subscriptions,
etc.) or a social network like Facebook or Twitter (for engagement).
Ensure Your Marketing Agency Is In Sync
“If you have a Digital Marketing Agency working on disparate projects
for marketing campaign, facilitate meetings to ensure all members
are on the same page, the message behind the campaign is
consistent and to manage company brand standards across the
campaign.
Similarly, if you are using identical agencies to produce unique aspects
of your MARKETING campaign, make sure there is someone in-house
to audit and coordinate their efforts, to ensure your branding has a
continuous look and feel across channels.
Track Your Campaigns
“The most crucial facet of any campaign, is putting the proper
analytics and attribution methods in place to really learn how you’re
accomplishing results.
Digital Marketing is the new and the evident fact of modern
marketing. Majority of the businesses across the globe are practicing
it and have achieved eminent success. If you are to deploy Digital
Marketing for your brand ensure that you make a note of the above
mentioned guidelines. It will serve your campaign as a propellor.

5. Vajrakaya
Design | Develop | Brand
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