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STUNNING

MOBILE
STATISTICS

The Past, Present, And Future Outlook Of Mobility

@ValaAfshar, @akafel
The first transistor
was invented at Bell
Laboratories in

1947

.

http:/
/www.corp.att.com/history/milestone_1947b.html
In 1959, the microchip
brought us the rise of the
“smaller but more powerful.”

http:/
/www.computerhistory.org/semiconductor/timeline/1959-Noyce.html
Today’s average mobile phone
is more powerful than the PCs
that sent two astronauts to
the moon in 1969.
http:/
/www.nasa.gov/audience/foreducators/diypodcast/rocket-evolution-index-diy.html
The Intel 4004 processor held
2,300 transistors in 1971.
The Xbox One chip holds

5 billion

in 2013.
The first mobile phone
call was placed in 1973.

http:/
/inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm
First commercial cellular
network was launched by
NTT in Japan in 1979.
First multinational cellular
network was the Nordic
Mobile Telephony in 1981.
It even supported roaming.

http:/
/bit.ly/1bppx7F
Motorola introduced the
first commercial mobile
phone in the US in 1983.
The DynaTAC 800X was
retailed at $3,995.
http:/
/www.motorola.com/us/Corporate-Motorola-History-Timely-Achievement.html
DynaTAC 800X had a talk
time of 30 minutes and
took 10 hours to charge.

http:/
/inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm
Though it was not a phone, the
BlackBerry 850 was the first
handset released by RIM in 1999.
Globally, there are 7 billion mobile phones,
1.5 billion are smartphones.
There were just 12 million
users 23 years ago.

http:/
/mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a
Simon Personal Communicator
was the first “smartphone.”
Simon was designed by IBM in
1993 and retailed for $899.

http:/
/www.businessweek.com/articles/2012-06-29/before-iphone-and-android-came-simon-the-first-smartphone
2002 is known for the birth of
the modern smartphone.
RIM shipped its first BlackBerry
with phone features.

http:/
/www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
But only 715,000
smartphones were
sold between
2002 and 2006.

http:/
/www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
The iPhone was released
in 2007 and sold 1 million
devices in 74 days.
It took 2 years to sell 1 million iPods.
http:/
/www.apple.com/pr/library/2007/09/10Apple-Sells-One-Millionth-iPhone.html
Towards the start of 2013 – there were
6.8 billion phones, but only 3.2 billion
people in the world have them.
Out of

7.1 billion people.
http:/
/www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
Smartphones are expected
to outsell feature phones this
year for the first time ever.

http:/
/www.gartner.com/newsroom/id/2335616
90% of US employees used
their personal device for
work purposes in 2013.

http:/
/www.eweek.com/mobile/byod-taking-over-business-but-security-issues-persist/
The new A7 processor in the
iPhone 5s has more than 1
billion transistors and a 64-bit
desktop class architecture.
That’s 40x faster than the
original iPhone.
http:/
/www.engadget.com/2013/09/10/apple-unveils-64-bit-a7-chip/
We spend nearly 40%
of our Internet time on
our mobile devices.

http:/
/marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639
1.6 billion phones have
Mobile Broadband.

http:/
/www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
41% of households worldwide
are connected to the Internet.

http:/
/www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf
There were 62 million LTE
subscribers in late 2012.
Subscribers grew to 150
million less than a year later.

http:/
/allthingsd.com/20131111/more-than-half-of-mobile-phones-bought-worldwide-were-smartphones-last-quarter/
More than 38% of US
households are wireless-only.
Mobile broadband is creating
a wireless-only world.

http:/
/www.ctia.org/your-wireless-life/how-wireless-works/wireless-quick-facts
34% of mobile Internet subscribers
use their phones as their primary
Internet device in the US.

http:/
/pewinternet.org/Reports/2013/Cell-Internet.aspx
By the end of 2013, Mobile broadband
subscriptions will reach

2.1 billion.

http:/
/www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf
There are over 2 million apps at
Google Play and Apple’s App Store.
50 billion Apple and 48 billion
Google have been downloaded.
http:/
/www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
Although there are many apps
available, 65% of shoppers prefer
the mobile site over the app.

IDG Enterprise Marketing
Worldwide, mobile app users stood at 1,186
million in at the beginning of 2013.
Expected to reach 4.4B by the end of 2017.

http:/
/mobithinking.com/mobile-marketing-tools/latest-mobile-stats/e#appusers
Wi-Fi

Wi-Fi 01

Wi-Fi 02

Ask to Join Networks

The majority of enterprises
are creating business apps
for both consumers (60%)
and employees (56%.)

http:/
/www.idgenterprise.com/in-byod-discussions-security-is-key
80% of consumers plan to participate in
mobile commerce within the next year.
A 14% increase from where we are today.

http:/
/www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
47% of users prefer mobile because it’s
“easy to use” and “constantly with them.”
28% say it’s a more private way to
consume information and communicate.

Wi-Fi
iF-iW
http:/
/www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/

Wi-Fi 01
30% of mobile shoppers
abandon a transaction
if the experience is not
optimized for mobile.

http:/
/www.mobify.com/go/50-mobile-commerce-stats/
For every 100 milliseconds
in load time, sales
decrease by 1%.

http:/
/www.mobify.com/go/50-mobile-commerce-stats/
57% of mobile customers will
abandon your site if they have to
wait 3 seconds for a page to load.

http:/
/www.akamai.com/html/about/press/releases/2010/press_061410.html
Smartphone customers spend
an average of 115 minutes per
week using social networking
apps on their device.

http:/
/www.jdpower.com/consumer-ratings/electronics/ratings/809201510/2013-Wireless+Smartphone+Satisfaction+Study/index.htm
All age groups are using
smartphones.

Even 38% of
2-year-olds
use mobile devices.
http:/
/www.entrepreneur.com/article/229640
Mobile phones are projected to
consume more mobile data
this year than PCs, tablets
and other devices.

http:/
/allthingsd.com/20131111/more-than-half-of-mobile-phones-bought-worldwide-were-smartphones-last-quarter/
Over 147 million people in
the US own smartphones.
That’s a 62 % mobile
market penetration.

http:/
/www.comscore.com/Insights/Press_Releases/2013/11/
58% of US smartphone users
spent most of their time on
entertainment apps.

http:/
/techcrunch.com/2013/04/03/apps-vs-mobile-web/
Wi-Fi

Facebook ranked as the top
smartphone app, reaching over
Wi-Fi 01
74% ofWi-Fi 02 app audience.
the
Ask to Join Networks

http:/
/www.comscore.com/Insights/Press_Releases/2013/11/comScore_Reports_September_2013_U.S._Smartphone_Subscriber_Market_Share
Facebook has 1.19 billion
active users.
LinkedIn has 259 million and
Twitter has 232 million.

http:/
/www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-110-facebooks-98-linkedins-93/
The most frequently
used app in the world
is Google Maps.
Followed by Facebook and YouTube.
http:/
/mashable.com/2013/08/05/most-used-smartphone-apps/
Time it took to reach 50 million users.
																	Radio – 38 yrs
																	Television – 13 yrs
																	Internet – 4 yrs
																	Facebook – 3.5 yrs
																	Instagram – 6 months
																	Angry Birds – 35 days
http:/
/www.localytics.com/blog/2013/mobile-statistics/
01
02

Tablets will almost out
ship all other PC form
factors combined.

oin Networks

This will form 50% of the
total client PC market.
http:/
/www.canalys.com/newsroom/tablets-make-50-pc-market-2014
This year, mobile consumers
own an average of 3.9
connected devices.
That’s a 67% increase from 2011.
http:/
/www.jiwire.com/wp-content/uploads/2013/11/JiWire_Insights_Q3_2013.pdf
54% of users discover mobile ads via apps.
40% on search engines, 27% on retailer
websites and 23% on a video website.
http:/
/www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
Wi-Fi

Wi-Fi 01
Wi-Fi 02

Total traffic volumes from
2012 ALONE exceed all
previous years COMBINED.
Ask to Join Networks

http:/
/www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
Data is projected to grow 66% through
2017 to 11.2 Exabytes per month.
That’s the equivalent
to more than 5 billion
hours of HD video.

http:/
/www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
Wi-Fi

Wi-Fi 01
Wi-Fi 02

Since mobile devices
are bandwidth hogs,
71% of all wireless
traffic is via Wi-Fi.

Ask to Join Networks

http:/
/www.computerweekly.com/news/2240207492/Mobile-operators-ready-to-embrace-Wi-Fi
67% of North America
businesses are interested
in using advanced
analytics to improve
business operations.

http:/
/reports.informationweek.com/abstract/81/11715/Business-Intelligence-and-Information-Management/Research:-2014-Analytics
Read more about business tech and mobile insights at

HuffingtonPost.com/Vala-Afshar/
and

Twitter.com/ValaAfshar
Twitter.com/akafel
Thanks to @akafel, @carey_mercier, @Gus_Carlson, @Cam_Marchand and @JimMacLeod

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50 Stunning Mobile Statistics

  • 1. STUNNING MOBILE STATISTICS The Past, Present, And Future Outlook Of Mobility @ValaAfshar, @akafel
  • 2. The first transistor was invented at Bell Laboratories in 1947 . http:/ /www.corp.att.com/history/milestone_1947b.html
  • 3. In 1959, the microchip brought us the rise of the “smaller but more powerful.” http:/ /www.computerhistory.org/semiconductor/timeline/1959-Noyce.html
  • 4. Today’s average mobile phone is more powerful than the PCs that sent two astronauts to the moon in 1969. http:/ /www.nasa.gov/audience/foreducators/diypodcast/rocket-evolution-index-diy.html
  • 5. The Intel 4004 processor held 2,300 transistors in 1971. The Xbox One chip holds 5 billion in 2013.
  • 6. The first mobile phone call was placed in 1973. http:/ /inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm
  • 7. First commercial cellular network was launched by NTT in Japan in 1979.
  • 8. First multinational cellular network was the Nordic Mobile Telephony in 1981. It even supported roaming. http:/ /bit.ly/1bppx7F
  • 9. Motorola introduced the first commercial mobile phone in the US in 1983. The DynaTAC 800X was retailed at $3,995. http:/ /www.motorola.com/us/Corporate-Motorola-History-Timely-Achievement.html
  • 10. DynaTAC 800X had a talk time of 30 minutes and took 10 hours to charge. http:/ /inventors.about.com/cs/inventorsalphabet/a/martin_cooper.htm
  • 11. Though it was not a phone, the BlackBerry 850 was the first handset released by RIM in 1999.
  • 12. Globally, there are 7 billion mobile phones, 1.5 billion are smartphones. There were just 12 million users 23 years ago. http:/ /mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a
  • 13. Simon Personal Communicator was the first “smartphone.” Simon was designed by IBM in 1993 and retailed for $899. http:/ /www.businessweek.com/articles/2012-06-29/before-iphone-and-android-came-simon-the-first-smartphone
  • 14. 2002 is known for the birth of the modern smartphone. RIM shipped its first BlackBerry with phone features. http:/ /www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
  • 15. But only 715,000 smartphones were sold between 2002 and 2006. http:/ /www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any-technology-in-human-history/
  • 16. The iPhone was released in 2007 and sold 1 million devices in 74 days. It took 2 years to sell 1 million iPods. http:/ /www.apple.com/pr/library/2007/09/10Apple-Sells-One-Millionth-iPhone.html
  • 17. Towards the start of 2013 – there were 6.8 billion phones, but only 3.2 billion people in the world have them. Out of 7.1 billion people. http:/ /www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
  • 18. Smartphones are expected to outsell feature phones this year for the first time ever. http:/ /www.gartner.com/newsroom/id/2335616
  • 19. 90% of US employees used their personal device for work purposes in 2013. http:/ /www.eweek.com/mobile/byod-taking-over-business-but-security-issues-persist/
  • 20. The new A7 processor in the iPhone 5s has more than 1 billion transistors and a 64-bit desktop class architecture. That’s 40x faster than the original iPhone. http:/ /www.engadget.com/2013/09/10/apple-unveils-64-bit-a7-chip/
  • 21. We spend nearly 40% of our Internet time on our mobile devices. http:/ /marketingland.com/report-nearly-40-percent-of-internet-time-now-on-mobile-devices-34639
  • 22. 1.6 billion phones have Mobile Broadband. http:/ /www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
  • 23. 41% of households worldwide are connected to the Internet. http:/ /www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf
  • 24. There were 62 million LTE subscribers in late 2012. Subscribers grew to 150 million less than a year later. http:/ /allthingsd.com/20131111/more-than-half-of-mobile-phones-bought-worldwide-were-smartphones-last-quarter/
  • 25. More than 38% of US households are wireless-only. Mobile broadband is creating a wireless-only world. http:/ /www.ctia.org/your-wireless-life/how-wireless-works/wireless-quick-facts
  • 26. 34% of mobile Internet subscribers use their phones as their primary Internet device in the US. http:/ /pewinternet.org/Reports/2013/Cell-Internet.aspx
  • 27. By the end of 2013, Mobile broadband subscriptions will reach 2.1 billion. http:/ /www.itu.int/en/ITU-D/Statistics/Documents/facts/ICTFactsFigures2013.pdf
  • 28. There are over 2 million apps at Google Play and Apple’s App Store. 50 billion Apple and 48 billion Google have been downloaded. http:/ /www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/
  • 29. Although there are many apps available, 65% of shoppers prefer the mobile site over the app. IDG Enterprise Marketing
  • 30. Worldwide, mobile app users stood at 1,186 million in at the beginning of 2013. Expected to reach 4.4B by the end of 2017. http:/ /mobithinking.com/mobile-marketing-tools/latest-mobile-stats/e#appusers
  • 31. Wi-Fi Wi-Fi 01 Wi-Fi 02 Ask to Join Networks The majority of enterprises are creating business apps for both consumers (60%) and employees (56%.) http:/ /www.idgenterprise.com/in-byod-discussions-security-is-key
  • 32. 80% of consumers plan to participate in mobile commerce within the next year. A 14% increase from where we are today. http:/ /www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
  • 33. 47% of users prefer mobile because it’s “easy to use” and “constantly with them.” 28% say it’s a more private way to consume information and communicate. Wi-Fi iF-iW http:/ /www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/ Wi-Fi 01
  • 34. 30% of mobile shoppers abandon a transaction if the experience is not optimized for mobile. http:/ /www.mobify.com/go/50-mobile-commerce-stats/
  • 35. For every 100 milliseconds in load time, sales decrease by 1%. http:/ /www.mobify.com/go/50-mobile-commerce-stats/
  • 36. 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load. http:/ /www.akamai.com/html/about/press/releases/2010/press_061410.html
  • 37. Smartphone customers spend an average of 115 minutes per week using social networking apps on their device. http:/ /www.jdpower.com/consumer-ratings/electronics/ratings/809201510/2013-Wireless+Smartphone+Satisfaction+Study/index.htm
  • 38. All age groups are using smartphones. Even 38% of 2-year-olds use mobile devices. http:/ /www.entrepreneur.com/article/229640
  • 39. Mobile phones are projected to consume more mobile data this year than PCs, tablets and other devices. http:/ /allthingsd.com/20131111/more-than-half-of-mobile-phones-bought-worldwide-were-smartphones-last-quarter/
  • 40. Over 147 million people in the US own smartphones. That’s a 62 % mobile market penetration. http:/ /www.comscore.com/Insights/Press_Releases/2013/11/
  • 41. 58% of US smartphone users spent most of their time on entertainment apps. http:/ /techcrunch.com/2013/04/03/apps-vs-mobile-web/
  • 42. Wi-Fi Facebook ranked as the top smartphone app, reaching over Wi-Fi 01 74% ofWi-Fi 02 app audience. the Ask to Join Networks http:/ /www.comscore.com/Insights/Press_Releases/2013/11/comScore_Reports_September_2013_U.S._Smartphone_Subscriber_Market_Share
  • 43. Facebook has 1.19 billion active users. LinkedIn has 259 million and Twitter has 232 million. http:/ /www.forbes.com/sites/georgeanders/2013/11/07/a-twitter-user-is-worth-110-facebooks-98-linkedins-93/
  • 44. The most frequently used app in the world is Google Maps. Followed by Facebook and YouTube. http:/ /mashable.com/2013/08/05/most-used-smartphone-apps/
  • 45. Time it took to reach 50 million users. Radio – 38 yrs Television – 13 yrs Internet – 4 yrs Facebook – 3.5 yrs Instagram – 6 months Angry Birds – 35 days http:/ /www.localytics.com/blog/2013/mobile-statistics/
  • 46. 01 02 Tablets will almost out ship all other PC form factors combined. oin Networks This will form 50% of the total client PC market. http:/ /www.canalys.com/newsroom/tablets-make-50-pc-market-2014
  • 47. This year, mobile consumers own an average of 3.9 connected devices. That’s a 67% increase from 2011. http:/ /www.jiwire.com/wp-content/uploads/2013/11/JiWire_Insights_Q3_2013.pdf
  • 48. 54% of users discover mobile ads via apps. 40% on search engines, 27% on retailer websites and 23% on a video website. http:/ /www.inmobi.com/inmobiblog/2013/02/27/inmobi-releases-second-wave-of-mobile-media-consumption-survey-global-results/
  • 49. Wi-Fi Wi-Fi 01 Wi-Fi 02 Total traffic volumes from 2012 ALONE exceed all previous years COMBINED. Ask to Join Networks http:/ /www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
  • 50. Data is projected to grow 66% through 2017 to 11.2 Exabytes per month. That’s the equivalent to more than 5 billion hours of HD video. http:/ /www.atkearney.com/documents/10192/760890/The_Mobile_Economy_2013.pdf
  • 51. Wi-Fi Wi-Fi 01 Wi-Fi 02 Since mobile devices are bandwidth hogs, 71% of all wireless traffic is via Wi-Fi. Ask to Join Networks http:/ /www.computerweekly.com/news/2240207492/Mobile-operators-ready-to-embrace-Wi-Fi
  • 52. 67% of North America businesses are interested in using advanced analytics to improve business operations. http:/ /reports.informationweek.com/abstract/81/11715/Business-Intelligence-and-Information-Management/Research:-2014-Analytics
  • 53. Read more about business tech and mobile insights at HuffingtonPost.com/Vala-Afshar/ and Twitter.com/ValaAfshar Twitter.com/akafel Thanks to @akafel, @carey_mercier, @Gus_Carlson, @Cam_Marchand and @JimMacLeod