SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
2012 Media Kit




           Valpak Solutions
                     ®




    Influence, Attract and Nurture Customers
3	 I nc r e as e y o u r o p t i o ns
	    5	 M a x imi z e y o u r m e d ia d o l l a r s
	    7	Ta r g e t e d , I nn o va t iv e , C u s t o mi z e d
	    9	 M A X I M I ZE Y o u r M e ssa g e
    10	 Va l p a k d i r e c t mai l S o l u t i o ns
                     ®




    11		D I G I T A L P A C K A GE S
    12		 M o n t h ly PRO M O t i o ns
    14	 C o m p r e h e nsiv e S u p p o r t S e r vic e s
    15	 d e si g n an d p r o d u c t i o n
“Valpak ® is one of the strongest

consumer brands I know of

for awareness and quick,

clear relevance to consumers.

They call it “Value Pack,”

and to millions of Americans

every month, it is just that.

Cox Target Media has made the

right choice in putting their

resources behind this brand.”




                                    2
Targeted Media Will Increase Your Options
Not Limit Them
   Valpak Ensures Your Message Hits
                    ®




   Home In More Ways Than One
   Valpak is a results-driven marketing company that offers advertisers full service, targeted,
   direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc.,
   one of America’s leading media companies with major holdings in newspaper, television,
   radio, cable TV and Internet/interactive industries. Taking advantage of our collective
   understanding of media, Valpak has created integrated programs to maximize your
   campaign potential.



   Whether Marketing on a Local, Regional or
   National Scale, You Can Talk to America Directly
   with Valpak
   • Responsive consumer audiences know and trust our nationally branded products.

   •  alpak works with you to develop unique direct marketing programs
     V
    using your own consumer databases or by creating micro-targeted
    audience profiles based on your campaign needs.

   •  uy nationally and execute locally. This enables you to target
     B
    messages by market or neighborhood.

   •  elect trade areas as small as 10,000 households, online
     S
    and/or offline, or as large as 40+ million throughout
    North America.

   • Utilize our research services group to customize your
    campaign targeting methodology.

   •  ake advantage of our award-winning creative services design
     T
    team to develop a new campaign or to extend your existing
    creative design.




                                                                                                       3
“With Valpak ® having Molly Maid templates ready

to go, it’s a no-brainer. My business profile has

increased online because of the added exposure

that Valpak.com ® gives me. Moreover, my presence

on Google ® is more prominent. Lots of people are

using the Internet to find good deals, and I want

them to find my Molly Maid.”




                                                    4
Hit More Homes. Hit More Accurately.
Maximize Your Media Dollars
   Valpak Delivers ®




   More Efficient Than Other Media
   Radio, television, newspapers and other media blanket large areas, reducing the
   effectiveness of your advertising dollars.

   Because we have a thorough understanding of, and presence in, local, regional and
   national markets and a strong success rate in targeting “qualified” members of our audience,
   we can design a comprehensive proposal that hits home for you every time.


   Targetable – Audiences can be identified by age, income, family status and other
   demographic, geographic, consumer behavior or expenditure identifiers. Our branded
   programs can be designed to target an area surrounding specific retail locations or
   pre-designated trade areas as small as
   10,000 homes, or even smaller if your
   proprietary program requires it.

   Trackable – Using national
   campaigns with total-market versioning
   or creating unique local neighborhood
   promotional programs, Valpak can help
   you create or match databases of sales
   and customer information that will help
   you to maximize your current and
   future customer acquisition and
   loyalty programs.

   Effective – We take the guesswork
   out of your marketing efforts. No matter which solution or service
   you use, we provide measurable and quantifiable results.

   Cost-Efficient - Our programs provide you with dynamic marketing options
   designed to suit your specific budget and campaign objectives without the
   inefficiency of traditional media.

   Synergistic – All of our Valpak product options can be used as stand-alone
   marketing programs, or they can be combined to create a comprehensive
   solution to meet all of your marketing needs.




                                                                                                  5
“Since the coupons

started mailing in

July 2009 we have

continued to see

tremendous results

with Valpak ®.

It continues to

exceed our

expectations every

month. I encourage

any restaurant to

work with Valpak and

run Buy 1, Get 1 Free

offers. Now with

Valpak.com ® we

average 170 prints

a month from the

Valpak.com site and

the phone apps that

customers bring in.”




                        6
Targeted, Innovative  Customized Solutions
TAILORED FOR YOUR SUCCESS
   Solutions That Work
   Valpak® offers a number of distinctive products and services that work together to create
   full-circle direct marketing support, regardless of how dispersed or diverse your audience
   might be. Our solutions can consistently connect you with your best prospects.



   Print Solutions
   • Branded consumer products, with a loyal readership base.
   • Weekly scheduled mailings and a variety of ad format options.
   • Solo direct mail programs for customized messages and audiences.


   digital solutions
   • Enable you to reach a responsive audience online and on the go.
   • Extend your reach via exclusive distribution partnerships.


   Integrated solutions
   • Convert Web traffic to store traffic and vice versa.
   •  reate your own custom consumer profiles for
     C
    enhanced performance.
   • Free design services to help you maintain brand efficacy.




                                                                                                7
“Recently, one of our

customers brought

us a Valpak ® coupon

which prompted us

to call. We never

realized the power of

The Blue Envelope ®

until we watched

coupon after coupon

being redeemed.

Valpak is the only

form of advertising

that has worked for

us. We have already

recommended Valpak

to friends who are

business owners as

well as others who

have asked us

about it.”




                        8
Complementary Products Maximize Your Message
with core consumers
  Direct Mail Solutions:
  The Blue Envelope                          ®




   •  onsumers throughout North America know and trust Valpak to deliver savings and values.
     C
     That’s why nearly 9 out of 10 households receiving Valpak open and look through
     The Blue Envelope®.

   •  he Valpak envelope contains a mix of ads from national,
     T
     regional and local advertisers, including dining and
     entertainment, home improvement, health and beauty,
     automotive and more.

   •  rom savings alerts, special discounts and offers,
     F
     to menus and more, consumers look to Valpak
     each month to deliver rewarding, relevant and
     reliable ads from neighborhood businesses and
     national brands.

   • 
     We have over 40 years of experience developing
     the most effective strategies for businesses
     of all sizes.


   Valpak Fast Facts
   •  alpak is delivered to households in
     V
     approximately 110 U.S. Nielsen Designated
     Market Areas (DMA), in 45 states, and
     4 Canadian Provinces.

   • n 2011, over 485 million envelopes were
     I
     mailed to over 41 million unique
     addresses across the U.S. and Canada.
                                                      TM

   • n 2011, over 20 billion ads were mailed
     I
     inside Valpak.




  2011 Valpak Readership Study, Winter 2012, Valpak
  company records




                                                                                                9
Valpak Direct Mail Solutions
                          ®




  Valpak direct mail solutions use a demographic segmentation system called
  Neighborhood Trade Areas (NTA ). The selection criteria for an NTA is
                                                ®          ®



  part of the reason why Valpak direct mail solutions offers advertisers a high level
  of performance. Mailing by NTA allows advertisers to target qualified customers
  geo-demographically for the best possible results. The Valpak audience is profiled
  using syndicated research from Scarborough Research and Experian Simmons .                    TM                    ®            SM



  When combined with Nielsen PRIZM , it provides advertisers with useful lifestyle
                                                                ®



  and predictive behavior data.


  Solutions That Work
  From mass-targeting to precision placement, Valpak® offers advertisers multiple ways to speak to those
  qualified consumers who are most likely to want or need your products and services. And whether
  you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat
  consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle.

  •  alpak direct mail solutions enable you to focus your messages on a single neighborhood, city,
    V
   DMA or a combination that matches your store coverage areas or desired consumer profile.
  •  alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas,
    V
   you can set up your campaign’s in-home dates with ease.
  •  alpak mails each region of the U.S. and Canada once a month so your advertising message
    V
   arrives within a targeted time frame in the city, DMA, state/province or region you choose.


  Reach Top Prospective Customers in Your Market




  Single Parent Family     Traditional Family With     Professional Couple in 30s       Professional Woman      Homeowners Who
 Teenagers who actively   Children, Drives Mini-Van   Dual Income, Outdoor Lovers     Active Smart Phone User    Like Gardening
      use the web                                                                           Travels Often


                          Females 25-54                                         Professionals 25-45
                       HH Income $35,000+
                      Excessive Clothes Buyers
                                                               or              HH Income $60,000+
                                                                               Dine Out Frequently




     Single Parent                                    Household That Never Misses   Professional Male/Female
                              Active Retirees                                                                   Male Music Lover
    Book Purchasers                                       A Summer Vacation            Internet Purchasers




                                                                                                                                        10
DIGITAL PACKAGES
 In Front of Your Customers
 Wherever They Are!
 •  each consumers wherever they go. Valpak® Smartphone Applications put your name in front
   R
   
   of consumers searching for local businesses on their mobile devices. The number of mobile coupons
   redeemed in North America in 2011 and 2012 is set to increase by triple digits from 2010.

 •  tir consumers to action with savings offers and incentives.
   S
   An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian® SimmonsTM,
   Summer 2011 NCS Adult Survey 12-month.)

 • Allow your best customers to speak for your business. Ratings and reviews
   
   for your business on Kudzu.com provide influential, decision-making content to consumers.

 • Measure ROI. Ensure your marketing dollars are being spent effectively with clear-cut
   
   reporting and tracking.

 • Reside on multiple platforms without having to manage each individually.
   
   We provide central ordering and management.




 Audience Statistics:
 •  ver 640 million offers were viewed on Valpak.com® in 2011, an average of
   O
   53.5 million per month!*
 • n 2011, over 3.6 million coupons were printed from Valpak.com®.
   I
   
 •  t the end of 2011, the total number of individuals (double opt-in only),
   A
   registered for Valpak.com® Member Exclusives was approximately 1.24 million.
 Source: “Elevating the Mobile Love Affair with Coupons,” The Yankee Group, April 2010. Omniture logs/records.
 *Cox Target Media, Inc. internal server logs/records




                                                                                                                 11
Monthly Promotions
 The Valpak National Promotions
                            ®




 Program Builds Awareness,
 Consumer Excitement and
 Anticipation Around Every Mailing
 •  ach blue envelope becomes interactive as consumers respond emotionally to the element
   E
  of surprise and the chance of winning exclusive prizes and rewards.

 •  alpak consumers are engaged to open the envelope, not only to look for local values,
   V
  but also to participate in exciting lifestyle promotions.

 • 
   Valpak national promotions are a consumer favorite, increasing the brand’s #1 market leader
  position and generating the highest open rates in the industry to ensure your marketing
  messages are seen.

 •  romotional partners include Food Network, HGTV, CBS, WE TV and others, providing strong
   P
  consumer interest in the envelope.




                                                                                                 12
®
I’ve seen the results…it’s as simple as that. Valpak has exceeded

all expectations. It has brought NEW customers in our doors…

I love that I can measure the effectiveness of marketing with

Valpak. We live in tough economic times and people are

looking for coupons like never before. They don’t throw

The Blue Envelope away.”
                  ®




                                                                    13
The Service and Support
YOUR BUSINESS DESERVES
  Custom Fit For Your Business Success
  Research Services And Consumer Behavior Tools
  Valpak® uses nationally recognized research services to obtain census, demographic,
  consumer behavior and consumer expenditure data to ensure precise audience targeting for
  the best possible results. Our knowledge and understanding of the Valpak consumer means
  your advertising dollars are maximized.

  Valpak has the ability to identify specific consumer behaviors using Nielsen PRIZM and
  survey data from Scarborough Research™ and Experian® SimmonsTM which plays a key role
  in getting your message to the right audience. When combined with Nielsen Consumer
  Buying Power you have a winning formula that gives you the power to find consumers who
  look like your customer.



  Experienced Research Consultants
  Professionally trained research consultants are available to
  provide pre- and post-analytical support to advertisers who
  need unique quantitative data on individual programs:

  • Geographical Targeting/Mapping services are provided based
   upon neighborhood demographics, retail shopping locations,
   and postal carrier routes.

  •P
    re-Analytic support includes using sophisticated targeting
   techniques to ensure advertisers are purchasing the most
   appropriate portion of the Valpak audience.

  •  ost-Analytic support includes a variety of testing methods to
    P
   measure the success of the Valpak program or the offer itself.




                                                                                             14
DESIGN  PRODUCTION
  Creative Services
  Our creative department works with advertisers to develop                                                                simply delicious!
                                                                                                                                                           Sofala’s                                                        Free
  interactive online and high-quality printed marketing                                                                                                   Restaurant                                                     Dinner
                                                                                                                                                                                                                         Entree
                                                                                                                                                     14500 Pinecrest Blvd. - Madison
                                                                                                                                                                                                                     Buy One Dinner Entree,

  materials that project your company’s image and style.                                                                                                            784-3641
                                                                                                                                                         Hours: 11am - Midnight Mon - Sat

                                                                                                                                                  Reservations Available, Large Wine List,
                                                                                                                                                                                                                      Get One Of Equal Or
                                                                                                                                                                                                                       Lesser Value Free
                                                                                                                                                                                                                                With Coupon Only.
                                                                                                                                                  Low-Carb Menu, Nightly Chef’s Specials                                  Not Valid With Any Other Offer.
                                                                                                                                                       Dine-In/Carry-Out/Delivery                                              Expires 12/12/2012



  Our award-winning team of graphic designers and copywriters                        Make Your Home Project More Affordable!

  can create unique campaigns or use existing design elements,                                                 CARPENTERS
                                                                                                               SERVICES INC.
                                                                                                                                                                               20% Off
  supplied by you or your agency, to produce a robust and                                                       2356 Valley Rd. - Madison
                                                                                                                                                                               Any Service
                                                                                                                      784-2519                                                       Call Today


  well-thought-out ad solution that suits your needs.
                                                                                                                                                                                For An Appointment
                                                                                                                     Call For Appointment
                                                                                                                                                                                        With Coupon Only
                                                                                                                                                                                    Not Valid With Other Offers
                                                                      Installation Guarantee, Factory-Trained Installers, Financing Available                                           Expires 12/12/2012




                                                                                                           Beautiful Hairstyles For Less!
                                                                                                                                  Amanda’s                                             $14.99                                     $24.99
                                                                                                                                  Cut  Style
                                                                                                                                                                                           Shampoo




  Production Services
                                                                                                                                                                                            Haircut
                                                                                                                                                                                                                                        Haircut
                                                                                                                                                                                            Appointment
                                                                                                                                                                                                                                         Style
                                                                                                                                                                                             Necessary
                                                                                                                             14500 Valley Rd. - Madison                                                                            No Appointment
                                                                                                                                                                                          With coupon only.
                                                                                                                                                                                                                                     Necessary
                                                                                                                                        735-1489                                     Not valid with any other offer.
                                                                                                                                                                                          Expires 12/12/2012
                                                                                                                                                                                                                                   With coupon only.
                                                                                                                                                                                                                              Not valid with any other offer.
                                                                                                                                   Hours: 9am - 9pm Mon - Sun                                                                       Expires 12/12/2012



                                                                                                                     Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring  Highlights

  Advertisers looking for something more unique can choose
  from a variety of printing, design and fulfillment options
                                                                                        Great Savings On Toys!
                                                                                                    Large
                                                                                                 Selection              Lil’ Dreams                                             $10 OFF
  including four-color coupons, flyers, coupon booklets, magnets
                                                                                                 of Toys for
                                                                                                  All Ages!              Toy Store                                                       Any
                                                                                                                                                                                       Purchase
                                                                                                                         8574 Tipton Blvd. - Madison                                       Of $50


  and more, to fit your product, message and budget. Valpak®                                                                    789-7598                                                   Or More
                                                                                                                                                                                        With coupon only.
                                                                                                                      Hours: 8am - 10pm Mon - Sat, 11am - 7pm Sun                  Not valid with any other offer.
                                                                                                                                                                                       Expires 12/12/2012



                                                                                                                   Balloons, Helium Tanks, Costumes, Face Paint

  account representatives will help you obtain mail lists that will
  accurately target your qualified audience.




                                                                                                                                                                                                                                                                15
Connect with your best Customers
                                 anywhere@anytime




                                                     In the mail.                   Online.             On the phone.




Cox Enterprises, the parent company of Valpak, is the 6th largest advertising media company, by sales, in the United States.
(Source: “Media Industry”, Hoovers. Web. 06 Jan 2012 www.hoovers.com)
Valpak®, Valpak.com®, Neighborhood Trade Area®, NTA®, The Blue Envelope®, The Envelope DesignTM and
Connecting Advertisers with Audiences® are registered trademarks of Valpak Direct Marketing Systems, Inc.,
its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc. All rights reserved.
All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their
respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks.

Contenu connexe

En vedette

Procesplan versie naarden jan 2013
Procesplan versie naarden jan 2013Procesplan versie naarden jan 2013
Procesplan versie naarden jan 2013Margriet Achtereekte
 
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...Marco Herdian Colognesi
 
Farmacologia cto 7
Farmacologia cto 7Farmacologia cto 7
Farmacologia cto 7padoca12
 
The Pristine Method Trading Room (PMTR) Virtual Tour
The Pristine Method Trading Room (PMTR) Virtual TourThe Pristine Method Trading Room (PMTR) Virtual Tour
The Pristine Method Trading Room (PMTR) Virtual TourPristine Trading
 

En vedette (7)

Procesplan versie naarden jan 2013
Procesplan versie naarden jan 2013Procesplan versie naarden jan 2013
Procesplan versie naarden jan 2013
 
Emerald Group Brochure - Singapore
Emerald Group Brochure - SingaporeEmerald Group Brochure - Singapore
Emerald Group Brochure - Singapore
 
Satyawan resume 1977
Satyawan resume 1977Satyawan resume 1977
Satyawan resume 1977
 
The Philippine basic curriculum
The Philippine basic curriculumThe Philippine basic curriculum
The Philippine basic curriculum
 
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...
Kelas 9 pelajaran IPS, Perang dunia 2 di Asia-Pasifik serta pendudukan milite...
 
Farmacologia cto 7
Farmacologia cto 7Farmacologia cto 7
Farmacologia cto 7
 
The Pristine Method Trading Room (PMTR) Virtual Tour
The Pristine Method Trading Room (PMTR) Virtual TourThe Pristine Method Trading Room (PMTR) Virtual Tour
The Pristine Method Trading Room (PMTR) Virtual Tour
 

Dernier

Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceOperational Excellence Consulting
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 

Dernier (20)

Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating PerformanceSix Sigma Improvement Process: Transforming Processes, Elevating Performance
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown DubaiDeira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
Deira Dubai Call Girls +971552825767 Call Girls In Downtown Dubai
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 

Valpak of Central Alabama Media Kit

  • 1. 2012 Media Kit Valpak Solutions ® Influence, Attract and Nurture Customers
  • 2. 3 I nc r e as e y o u r o p t i o ns 5 M a x imi z e y o u r m e d ia d o l l a r s 7 Ta r g e t e d , I nn o va t iv e , C u s t o mi z e d 9 M A X I M I ZE Y o u r M e ssa g e 10 Va l p a k d i r e c t mai l S o l u t i o ns ® 11 D I G I T A L P A C K A GE S 12 M o n t h ly PRO M O t i o ns 14 C o m p r e h e nsiv e S u p p o r t S e r vic e s 15 d e si g n an d p r o d u c t i o n
  • 3. “Valpak ® is one of the strongest consumer brands I know of for awareness and quick, clear relevance to consumers. They call it “Value Pack,” and to millions of Americans every month, it is just that. Cox Target Media has made the right choice in putting their resources behind this brand.” 2
  • 4. Targeted Media Will Increase Your Options Not Limit Them Valpak Ensures Your Message Hits ® Home In More Ways Than One Valpak is a results-driven marketing company that offers advertisers full service, targeted, direct marketing solutions and support services. Valpak is an affiliate of Cox Enterprises, Inc., one of America’s leading media companies with major holdings in newspaper, television, radio, cable TV and Internet/interactive industries. Taking advantage of our collective understanding of media, Valpak has created integrated programs to maximize your campaign potential. Whether Marketing on a Local, Regional or National Scale, You Can Talk to America Directly with Valpak • Responsive consumer audiences know and trust our nationally branded products. • alpak works with you to develop unique direct marketing programs V using your own consumer databases or by creating micro-targeted audience profiles based on your campaign needs. • uy nationally and execute locally. This enables you to target B messages by market or neighborhood. • elect trade areas as small as 10,000 households, online S and/or offline, or as large as 40+ million throughout North America. • Utilize our research services group to customize your campaign targeting methodology. • ake advantage of our award-winning creative services design T team to develop a new campaign or to extend your existing creative design. 3
  • 5. “With Valpak ® having Molly Maid templates ready to go, it’s a no-brainer. My business profile has increased online because of the added exposure that Valpak.com ® gives me. Moreover, my presence on Google ® is more prominent. Lots of people are using the Internet to find good deals, and I want them to find my Molly Maid.” 4
  • 6. Hit More Homes. Hit More Accurately. Maximize Your Media Dollars Valpak Delivers ® More Efficient Than Other Media Radio, television, newspapers and other media blanket large areas, reducing the effectiveness of your advertising dollars. Because we have a thorough understanding of, and presence in, local, regional and national markets and a strong success rate in targeting “qualified” members of our audience, we can design a comprehensive proposal that hits home for you every time. Targetable – Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifiers. Our branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller if your proprietary program requires it. Trackable – Using national campaigns with total-market versioning or creating unique local neighborhood promotional programs, Valpak can help you create or match databases of sales and customer information that will help you to maximize your current and future customer acquisition and loyalty programs. Effective – We take the guesswork out of your marketing efforts. No matter which solution or service you use, we provide measurable and quantifiable results. Cost-Efficient - Our programs provide you with dynamic marketing options designed to suit your specific budget and campaign objectives without the inefficiency of traditional media. Synergistic – All of our Valpak product options can be used as stand-alone marketing programs, or they can be combined to create a comprehensive solution to meet all of your marketing needs. 5
  • 7. “Since the coupons started mailing in July 2009 we have continued to see tremendous results with Valpak ®. It continues to exceed our expectations every month. I encourage any restaurant to work with Valpak and run Buy 1, Get 1 Free offers. Now with Valpak.com ® we average 170 prints a month from the Valpak.com site and the phone apps that customers bring in.” 6
  • 8. Targeted, Innovative Customized Solutions TAILORED FOR YOUR SUCCESS Solutions That Work Valpak® offers a number of distinctive products and services that work together to create full-circle direct marketing support, regardless of how dispersed or diverse your audience might be. Our solutions can consistently connect you with your best prospects. Print Solutions • Branded consumer products, with a loyal readership base. • Weekly scheduled mailings and a variety of ad format options. • Solo direct mail programs for customized messages and audiences. digital solutions • Enable you to reach a responsive audience online and on the go. • Extend your reach via exclusive distribution partnerships. Integrated solutions • Convert Web traffic to store traffic and vice versa. • reate your own custom consumer profiles for C enhanced performance. • Free design services to help you maintain brand efficacy. 7
  • 9. “Recently, one of our customers brought us a Valpak ® coupon which prompted us to call. We never realized the power of The Blue Envelope ® until we watched coupon after coupon being redeemed. Valpak is the only form of advertising that has worked for us. We have already recommended Valpak to friends who are business owners as well as others who have asked us about it.” 8
  • 10. Complementary Products Maximize Your Message with core consumers Direct Mail Solutions: The Blue Envelope ® • onsumers throughout North America know and trust Valpak to deliver savings and values. C That’s why nearly 9 out of 10 households receiving Valpak open and look through The Blue Envelope®. • he Valpak envelope contains a mix of ads from national, T regional and local advertisers, including dining and entertainment, home improvement, health and beauty, automotive and more. • rom savings alerts, special discounts and offers, F to menus and more, consumers look to Valpak each month to deliver rewarding, relevant and reliable ads from neighborhood businesses and national brands. • We have over 40 years of experience developing the most effective strategies for businesses of all sizes. Valpak Fast Facts • alpak is delivered to households in V approximately 110 U.S. Nielsen Designated Market Areas (DMA), in 45 states, and 4 Canadian Provinces. • n 2011, over 485 million envelopes were I mailed to over 41 million unique addresses across the U.S. and Canada. TM • n 2011, over 20 billion ads were mailed I inside Valpak. 2011 Valpak Readership Study, Winter 2012, Valpak company records 9
  • 11. Valpak Direct Mail Solutions ® Valpak direct mail solutions use a demographic segmentation system called Neighborhood Trade Areas (NTA ). The selection criteria for an NTA is ® ® part of the reason why Valpak direct mail solutions offers advertisers a high level of performance. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results. The Valpak audience is profiled using syndicated research from Scarborough Research and Experian Simmons . TM ® SM When combined with Nielsen PRIZM , it provides advertisers with useful lifestyle ® and predictive behavior data. Solutions That Work From mass-targeting to precision placement, Valpak® offers advertisers multiple ways to speak to those qualified consumers who are most likely to want or need your products and services. And whether you want to reach busy families, professionals, or active retirees, advertisers can trust Valpak to treat consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle. • alpak direct mail solutions enable you to focus your messages on a single neighborhood, city, V DMA or a combination that matches your store coverage areas or desired consumer profile. • alpak makes planning your campaign easy. By utilizing the Valpak regional mailing areas, V you can set up your campaign’s in-home dates with ease. • alpak mails each region of the U.S. and Canada once a month so your advertising message V arrives within a targeted time frame in the city, DMA, state/province or region you choose. Reach Top Prospective Customers in Your Market Single Parent Family Traditional Family With Professional Couple in 30s Professional Woman Homeowners Who Teenagers who actively Children, Drives Mini-Van Dual Income, Outdoor Lovers Active Smart Phone User Like Gardening use the web Travels Often Females 25-54 Professionals 25-45 HH Income $35,000+ Excessive Clothes Buyers or HH Income $60,000+ Dine Out Frequently Single Parent Household That Never Misses Professional Male/Female Active Retirees Male Music Lover Book Purchasers A Summer Vacation Internet Purchasers 10
  • 12. DIGITAL PACKAGES In Front of Your Customers Wherever They Are! • each consumers wherever they go. Valpak® Smartphone Applications put your name in front R of consumers searching for local businesses on their mobile devices. The number of mobile coupons redeemed in North America in 2011 and 2012 is set to increase by triple digits from 2010. • tir consumers to action with savings offers and incentives. S An estimated 53 million adults print internet coupons, up 14% from 2010 (Experian® SimmonsTM, Summer 2011 NCS Adult Survey 12-month.) • Allow your best customers to speak for your business. Ratings and reviews for your business on Kudzu.com provide influential, decision-making content to consumers. • Measure ROI. Ensure your marketing dollars are being spent effectively with clear-cut reporting and tracking. • Reside on multiple platforms without having to manage each individually. We provide central ordering and management. Audience Statistics: • ver 640 million offers were viewed on Valpak.com® in 2011, an average of O 53.5 million per month!* • n 2011, over 3.6 million coupons were printed from Valpak.com®. I • t the end of 2011, the total number of individuals (double opt-in only), A registered for Valpak.com® Member Exclusives was approximately 1.24 million. Source: “Elevating the Mobile Love Affair with Coupons,” The Yankee Group, April 2010. Omniture logs/records. *Cox Target Media, Inc. internal server logs/records 11
  • 13. Monthly Promotions The Valpak National Promotions ® Program Builds Awareness, Consumer Excitement and Anticipation Around Every Mailing • ach blue envelope becomes interactive as consumers respond emotionally to the element E of surprise and the chance of winning exclusive prizes and rewards. • alpak consumers are engaged to open the envelope, not only to look for local values, V but also to participate in exciting lifestyle promotions. • Valpak national promotions are a consumer favorite, increasing the brand’s #1 market leader position and generating the highest open rates in the industry to ensure your marketing messages are seen. • romotional partners include Food Network, HGTV, CBS, WE TV and others, providing strong P consumer interest in the envelope. 12
  • 14. ® I’ve seen the results…it’s as simple as that. Valpak has exceeded all expectations. It has brought NEW customers in our doors… I love that I can measure the effectiveness of marketing with Valpak. We live in tough economic times and people are looking for coupons like never before. They don’t throw The Blue Envelope away.” ® 13
  • 15. The Service and Support YOUR BUSINESS DESERVES Custom Fit For Your Business Success Research Services And Consumer Behavior Tools Valpak® uses nationally recognized research services to obtain census, demographic, consumer behavior and consumer expenditure data to ensure precise audience targeting for the best possible results. Our knowledge and understanding of the Valpak consumer means your advertising dollars are maximized. Valpak has the ability to identify specific consumer behaviors using Nielsen PRIZM and survey data from Scarborough Research™ and Experian® SimmonsTM which plays a key role in getting your message to the right audience. When combined with Nielsen Consumer Buying Power you have a winning formula that gives you the power to find consumers who look like your customer. Experienced Research Consultants Professionally trained research consultants are available to provide pre- and post-analytical support to advertisers who need unique quantitative data on individual programs: • Geographical Targeting/Mapping services are provided based upon neighborhood demographics, retail shopping locations, and postal carrier routes. •P re-Analytic support includes using sophisticated targeting techniques to ensure advertisers are purchasing the most appropriate portion of the Valpak audience. • ost-Analytic support includes a variety of testing methods to P measure the success of the Valpak program or the offer itself. 14
  • 16. DESIGN PRODUCTION Creative Services Our creative department works with advertisers to develop simply delicious! Sofala’s Free interactive online and high-quality printed marketing Restaurant Dinner Entree 14500 Pinecrest Blvd. - Madison Buy One Dinner Entree, materials that project your company’s image and style. 784-3641 Hours: 11am - Midnight Mon - Sat Reservations Available, Large Wine List, Get One Of Equal Or Lesser Value Free With Coupon Only. Low-Carb Menu, Nightly Chef’s Specials Not Valid With Any Other Offer. Dine-In/Carry-Out/Delivery Expires 12/12/2012 Our award-winning team of graphic designers and copywriters Make Your Home Project More Affordable! can create unique campaigns or use existing design elements, CARPENTERS SERVICES INC. 20% Off supplied by you or your agency, to produce a robust and 2356 Valley Rd. - Madison Any Service 784-2519 Call Today well-thought-out ad solution that suits your needs. For An Appointment Call For Appointment With Coupon Only Not Valid With Other Offers Installation Guarantee, Factory-Trained Installers, Financing Available Expires 12/12/2012 Beautiful Hairstyles For Less! Amanda’s $14.99 $24.99 Cut Style Shampoo Production Services Haircut Haircut Appointment Style Necessary 14500 Valley Rd. - Madison No Appointment With coupon only. Necessary 735-1489 Not valid with any other offer. Expires 12/12/2012 With coupon only. Not valid with any other offer. Hours: 9am - 9pm Mon - Sun Expires 12/12/2012 Modern, Trendy Styling, Color Corrections, Walk-Ins Welcome, Coloring Highlights Advertisers looking for something more unique can choose from a variety of printing, design and fulfillment options Great Savings On Toys! Large Selection Lil’ Dreams $10 OFF including four-color coupons, flyers, coupon booklets, magnets of Toys for All Ages! Toy Store Any Purchase 8574 Tipton Blvd. - Madison Of $50 and more, to fit your product, message and budget. Valpak® 789-7598 Or More With coupon only. Hours: 8am - 10pm Mon - Sat, 11am - 7pm Sun Not valid with any other offer. Expires 12/12/2012 Balloons, Helium Tanks, Costumes, Face Paint account representatives will help you obtain mail lists that will accurately target your qualified audience. 15
  • 17. Connect with your best Customers anywhere@anytime In the mail. Online. On the phone. Cox Enterprises, the parent company of Valpak, is the 6th largest advertising media company, by sales, in the United States. (Source: “Media Industry”, Hoovers. Web. 06 Jan 2012 www.hoovers.com) Valpak®, Valpak.com®, Neighborhood Trade Area®, NTA®, The Blue Envelope®, The Envelope DesignTM and Connecting Advertisers with Audiences® are registered trademarks of Valpak Direct Marketing Systems, Inc., its subsidiaries and affiliates. Copyright © 2012 Valpak Direct Marketing Systems, Inc. All rights reserved. All other products and company names are used for identification purposes only and may be trademarks and/or registered trademarks of their respective owners. Valpak Direct Marketing Systems, Inc. makes no claims to these trademarks.