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Edison final
1.
Digital Shake Up A
Bold plan to remodel AIG’s Digital strategy
2.
Corprate Bailout casts
large shadow • Bailout Destroys AIG’s reputation with the people
3.
Culture change •Thinking America,
squandered •Cut pay to high ranking officals •Minimum wage increase •Prescient •Bold choices must be made to win back hearts
4.
Providing value through
public works
5.
Going Viral •Youtube •Reddit •Twitter •Facebook •Blogs
6.
ReBrand. ReLaunch. •Overhaul AIG’s
online presence •Aid in the creation of the conversation
7.
Tell Them Again •Delayed
traditional add campaign •Convert the people into messengers for us. •Show them we are the good guys
8.
KPI •Short Term, Youtube
views, twitter followers, blog numbers •Long Term, increase in sales, contenet and attidude of the conversation
9.
Budget •900 Million •Follow the
leader
10.
This Will Work! •Borrowed
from other successful campaighns •No one remembers you for the rules you follow •Bold choices Lead to big success
Download now