Mr. Rajesh Natrajan is an experienced marketer and digital strategist with over 10 years of experience in the digital marketing space. He has a vast knowledge of the social media marketing space and is an expert in leveraging the power of social media to drive business growth. Here is his presentation which he made on the day of the Vanakkam Digital Meetup - Tircy 2023

1. 1
Social Media
Marketing

2. I worked in Sales & Marketing for 6 years in Bangalore for
real-estate companies. I used to blog about real estate &
home automation.
Back to Trichy to start my own business but not con
fi
ned
any. Handled my sister’s interior decoration business & I
couldn’t
fi
nd a right web design
fi
rm in my budget and
hence started designing my own and optimising it.
Founded Internest Agency.
Rajesh Natrajan

3. h t t p s : / / i n t e r n e s t . a g e n c y
Our Clients

4. Social media marketing (SMM) is the use of social media platforms
to interact with customers to build brands, increase sales,
and drive website tra
ffi
c.
Social Media Marketing

5. India has 70+ crores of internet users
46+ crores of social media users,
50+ crores of online video consumers and
close to 12+ crores of online shoppers.
Global social media users: There are 4.62
billion social media users around the world
in January 2022. This
fi
gure equals 58.4
per cent of the world’s total population.
Global social media users have grown by
more than 10 percent over the past 12
months, with 424 million new users starting
their social media journey in 2021.

6. Marketing
Across
Generations

7. • Facebook and YouTube are both prime places for ads
due in part to their high-earning user bases.
• The top social networks among Millennials and Gen Z
are Instagram and YouTube, signaling the strength of
bold, eye-popping content that oozes with personality.
• Women vastly outnumber men on Pinterest, which is
noted to boast the highest average order value for
social shoppers.
• LinkedIn’s user base is well-educated, making it a hub
for in-depth, industry-speci
fi
c content that might be
more niche than what you see on Facebook or Twitter.
key takeaways
attract
Different Platforms Different Audiences

8. Social Media Usage
Across Generations: Purpose

9. 1. Why do you want to be on social media?
2. Who is your target audience?
3. What are you going to share?
4. Where are you going share?
5. When are you going share?
Social Media Strategy

10. Strategy
Objectives
• Business Objectives
• Marketing Objectives
• Expectation / Objectives in digital marketing
• Brand Tone & guidelines
• Buyer Persona
• Marketing channels that you are active online
• Marketing budget
• Competition (with online presence)

11. Buyer Persona
Source https://www.thepowermba.com

13. Ad Campaign

15. Search Ads
Vs
Social Ads

16. Facebook Campaign Objectives

17. Case Studies

18. AR Rahman
Live-In Concert, Trichy

19. KIA Showroom

20. Tools

22. Social Media / Graphic

23. Productivity & Others

24. • https://www.facebook.com/business/learn
• https://learndigital.withgoogle.com/digitalgarage
• https://www.thinkwithgoogle.com
• https://www.searchenginejournal.com
• https://www.socialmediaexaminer.com
Sites To Learn
• https://www.mainlinemedia.com/blog/2015/12/the-internet-marketing-tree-update
• https://www.biasdigital.com/how-to-plan-a-marketing-funnel
• https://www.projectmanager.com/blog/facebook-ads-vs-google-ads
• https://www.thepowermba.com/en/blog/buyer-persona
Reference Sites

25. Q & A

26. Thank You
rajesh@internest.agency
@rajeshnatrajan
+91 97517 66066