Example of lead nurturing through e-mail marketing Your prospects are at different stages and have entered your purchase funnels at different times. This example shows how you can nurture them separately and move them across the buying funnel. This helps you build better engagement with them and increase the effectiveness of your campaigns Welcome campaign Re-engagement campaign Product-focused campaign Industry expertise campaign Post-sale campaign

1. Microsoft Dynamics 365
Lead nurturing workflows
Moving your leads across different stages
of the buying journey
MarketingDrops

2. Dynamics 365 for Sales
Welcome campaign
Re-engagement
campaign
Product-focused
campaign
Industry expertise
campaign
Post-sale campaign
for up-selling D365 for
Customer Service
Automated welcome mail How digital transformation
is impacting sales
Case study
Free trialWhat these 5 companies think
about Microsoft Dynamics 365
for Sales
Case studyMicrosoft Dynamics 365 for
Sales named a leader in the
latest Forrester Wave
Free trialCase studyWebinar: How can Microsoft
Dynamics 365 help you
increase sales productivity
How digital transformation
is impacting sales
Case studyWhat these 5 companies think
about Microsoft Dynamics 365
for Sales
Microsoft Dynamics 365 for
Sales named a leader in the
latest Forrester Wave
How digital transformation
is impacting sales
Case studyWebinar: How can Microsoft
Dynamics 365 help you earn a
customer for life
12 statistics that show that
millenials expect even more
from customer service
Why customers stop doing
business with brands having
poor customer service
1 2 3 4
1 2 3 4
1 2 3 4
1 2 3 4
1 2 3 4
Webinar: How can Microsoft
Dynamics 365 help you
increase sales productivity

3. Dynamics 365 for Customer Service
Welcome campaign
Re-engagement
campaign
Product-focused
campaign
Industry expertise
campaign
Post-sale campaign
for up-selling D365 for
Sales
Case studyHow sales organizations
use technology to drive
revenue
How digital transformation
is impacting sales
1 2 3 4
Webinar: How can you use
Microsoft Dynamics 365 for sales
to turn relationship into revenue
Automated welcome mail Why customers stop doing
business with brands
having poor service
Case study
Free trialWhat these 5 companies think
about Microsoft Dynamics 365
for Customer Service
Case studyMicrosoft wins in 2017
CRM Magazine Service
Leader Awards
Free trialCase studyWebinar: How can Microsoft
Dynamics 365 help you earn a
customer for life
12 statistics that show
millenials expect even more
from customer service
Case studyWhat these 5 companies think
about Microsoft Dynamics 365
for Customer Service
Microsoft wins in 2017
CRM Magazine Service
Leader Awards
3 ways to enhance your
customer service
1 2 3 4
1 2 3 4
1 2 3 4
1 2 3 4
Webinar: How can Microsoft
Dynamics 365 help you earn a
customer for life

4. Dynamics 365 for Field Service
Welcome campaign
Re-engagement
campaign
Product-focused
campaign
Industry expertise
campaign
Post-sale campaign
for up-selling D365 for
talent
Free trialCase studyDo more with less:
Empower your employees
How can you unlock the
potential of every employee
1 2 3 4
Automated welcome mail How field service can
improve the revenue of the
organization
Case study
Free trialWebinar: How can Microsoft
Dynamics 365 help you master
the service call
Case study
Free trialCase studyWebinar: How can Microsoft
Dynamics 365 help you master
the service call
4 tips to transform your
field service from price tag
to profit
Case studyHow connected consumers are
revolutionizing field service
Best practices for hiring
field service technicians
How field service can
improve the revenue of the
organization
1 2 3 4
1 2 3
1 2 3 4
1 2 3 4
Webinar: How can Microsoft
Dynamics 365 help you master
the service call

5. Dynamics 365 for Retail
Welcome campaign
Re-engagement
campaign
Product-focused
campaign
Industry expertise
campaign
Post-sale campaign
for up-selling D365 for
Finance & Operations
Free trialCase studyWebinar: How can Microsoft
Dynamics 365 help you to
optimize your operations
How digital transformation
is impacting finance and IT
1 2 3 4
Automated welcome mail How digital transformation
is impacting retail
Case study
Free trialWebinar: How can Microsoft
Dynamics 365 help you to
engage every shopper
Case study
Free trialCase studyWebinar: How can Microsoft
Dynamics can help you to
engage every shopper
How digital transformation
is impacting retail
Case study4 ways retailers can re-
imagine business
How digital transformation
is impacting retail
1 2 3 4
1 2 3
1 2 3 4
1 2 3
Webinar: How can Microsoft
Dynamics 365 help you to
engage every shopper

6. Dynamics 365 for Talent
Welcome campaign
Re-engagement
campaign
Product-focused
campaign
Industry expertise
campaign
Post-sale campaign
for up-selling D365 for
Project Service
Automation
Case studyWebinar: How can Microsoft
Dynamics 365 help you profit
from your projects
3 ways to improve resource
management for your
projects
Transform your project
services into a profit center
1 2 3 4
Automated welcome mail How can you unlock the
potential of every employee
Case study
Free trialWebinar: How can Microsoft
Dynamics 365 help you bring
out the best in people
Case study
Free trialCase studyWebinar: How can Microsoft
Dynamics 365 help you bring
out the best in people
How can you unlock the
potential of every employee
Case studyBest practices you need to
follow to fire the right people
Do more with less:
Empower your employees
How can you unlock the
potential of every employee
1 2 3 4
1 2 3
1 2 3 4
1 2 3 4
Webinar: How can Microsoft
Dynamics 365 help you bring
out the best in people

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