Email Marketing Masterclass: Standout Subject Lines
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We'll take a deeper dive into the mechanics of truly effective subject lines and cover the three keys that make or break your subject line (and how short your window really is...). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
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Email Marketing Masterclass: Standout Subject Lines
- 2. Vanessa Cabrera…This is Me www.vanessa-cabrera.com
- 3. Today’s Master Class • Why are subject lines so important • How to write a standout subject lines • 6 simple techniques you can use immediately • Finding inspiration • Simple takeaways www.vanessa-cabrera.com
- 4. Why Are Subject Lines So Important An email that isn’t opened… Isn’t effective www.vanessa-cabrera.com
- 5. Why are Subject Lines so important Three little words that will rule your world NOW, LATER and NEVER www.vanessa-cabrera.com
- 6. Why are Subject Lines so important Three reasons they’ll open your email 1. Recognized sender 2. Timing 3. Compelling Subject www.vanessa-cabrera.com Who sent it? When was it received? Worth Reading?
- 7. Ask yourself: Why should they open my email? Identify your purposes and be very clear about it www.vanessa-cabrera.com
- 8. How To Write A Standout Subject Line A good subject line, can make or break an email. Which can effect: • Sales • Event attendees • Fundraising success • Subscriber participation www.vanessa-cabrera.com
- 9. Great subject lines = email opened Top Appeal 7 must haves for Fall Sense of Urgency Only 12 seats left – get yours before midnight Personalize What you need to know about your personal finances Ask a Question How can we help your business grow? Exclusive Appeal An exclusive offer just for you! Stay “In the Know” 13 signs you’re budgeting wrong
- 10. How toWrite A Standout Subject Line Our monthly tax newsletter 3 overlooked tax deductions you may qualify for New product arrival You won’t believe what we have in store for you! Get a FREEAppleWatch!!! AppleWatch.Want one? 10
- 11. Finding Inspiration • Check the news! Magazine headlines/covers • Turn to your own inbox • Google your subject matter • Blog titles https://www.hubspot.com/blog-topic- generator • Highly engaged Tweets • Lists that make you curiously click their headlines like Buzzfeed or Mashable, www.vanessa-cabrera.com
- 12. Simple Takeaways Remember the “pre header text” aka the second subject line Think of your subject lines as HEADLINES SAVE THE SUBJECT LINE FOR LAST! www.vanessa-cabrera.com
Editor's Notes
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- 1 out of every 3rd pesron opens an email based on its subject line
- See where your prospects are hanging out and check out the questions they are asking
- Let’s take what we just learned about subject line techniques and discuss some more examples. [Click]The “Top” appeal – a quick list of easily digestible pieces of information: “7 must haves for Fall” “3 end-of-year tax tips” “Top 10 Best Beauty Products this year” [Click]Create a sense of urgency to drive action: “Only 1 day left!” “Limited time offer – don’t miss out!” “Only 12 seats left – get your ticket before Friday” “You won’t believe what we have in store for you” [Click]Be personal – use words like “you”, ”your”, or “we”: “What you need to know about your personal finances” “Find out what we can do for your home today” “7 Ways to Improve Your Morning Routine” [Click]Ask a question: “How can we help your business grow?” “Do you feel prepared for this winter?” “Would you know what to do if you saw this?” [Click]Exclusivity helps drive action: “An exclusive offer for you!” “Only crafters would understand this feeling…” [Click]Don’t want to miss out: “You won’t believe your eyes when you see this” “If you aren’t doing this everyday you’re doing it wrong” “13 Signs You’re Budgeting Wrong”
- [CLICK TO BUILD EACH BASIC SUBJECT LINE WITH ONE REVEAL. RDDs CAN GET OTHER INPUT FROM AUDIENCE MEMBERS BUT OFFER THEIR OWN REVEALS] Ad-lib: Read them all aloud and try to be interactive.
- Twitter – Twitter only allows you to use 140 characters; people have to fit their message into tight space. See how others are crafting their tweets and try to use their technique on your subject lines with even fewer words Sites like Upworthy, Buzzfeed, Mashable are pros at getting you to read their content. Pay attention to articles your friends are sharing on Facebook from them, or go to their respective websites and take note of the headlines that entice you to click on articles. What about it caught your attention? Can you identify which technique they used? Now rewrite your subject line using their headline are inspiration.
- Make no mistake about it you’re the inbox is a battle ground and your fighting for attention