1. How to Leverage the Power of
To Grow Your Business

2. Vanessa Cabrera…this is me
www.vanessa-cabrera.com

3. AGENDA
• How to optimize your profile to attract your ideal prospects
• How to reach out on LinkedIn to make connections, generate
leads and create new opportunities
• How to build your reputation as the “Go-To” person within your
industry with your killer content
• Combining it all with an effective email marketing plan
www.vanessa-cabrera.com

4. You Can’t Afford Not to Pay
Attention to LinkedIn
• LinkedIn is the 12 Most Visited Site in the World (Alexa)
• LinkedIn reaches into over 200 countries
• Today there are over 550 million users Worldwide
• Over 2 Million LinkedIn Groups
• 8,000 Groups created weekly
www.vanessa-cabrera.com
Percentage of users that
check LinkedIn daily: 40%

5. Two Profiles on LinkedIn –
Which one are you?
LinkedIn Profile – Job Seeker
www.vanessa-cabrera.com
- vs -
LinkedIn Profile – Interested in Conducting Business

6. Choose 2-3 Keywords
www.vanessa-cabrera.com
Write a Standout Headline
Make your Summary Work for You
How to Optimize
Your Profile
Create a Multimedia Profile to Stand Out

7. Your Headline = You, NOT Your
Job Title
The headline of your LinkedIn profile is highly searchable. I know that no one on LinkedIn is
looking for “President of Your Social Media Mentor.” So I list something more search-friendly
that speaks of what I do on a daily basis — and for which people may want to hire me. My
profile is KEYWORD RICH
www.vanessa-cabrera.com

8. Example of a Standout
Headline
www.vanessa-cabrera.com

9. www.vanessa-cabrera.com
Whatever you do, DO NOT
leave the summary blank or
limit it to a few bland
sentences.
This is your chance to be
creative and describe who
you are and what you’re
passionate about!
Make it personal, while also
highlighting key
accomplishments you don’t
want anyone to miss.
Write a Killer Summary!

10. Write a Killer Summary!
www.vanessa-cabrera.com

11. Build a Multimedia Profile
Most profiles on LinkedIn are
just plain text – how boring is
that?
Build a visual profile and
instantly stand out.

12. www.vanessa-cabrera.com
Use your YouTube videos to highlight your specialties
+

13. www.vanessa-cabrera.com
How to Connect with
Prospects
Business owners are banking with LinkedIn because they..
1. Understand their target market
2. How to connect with them on LinkedIn

14. @vanessacabrera #yoursmm
Get the Introduction from a close colleague

15. www.vanessa-cabrera.com
How to Build Your
Reputation as the “Go To”
Expert in Your Industry

16. Get Active & Position Yourself as an Expert with your…
KILLER LINKEDIN CONTENT
www.vanessa-cabrera.com

17. Posts
www.vanessa-cabrera.com

18. LINKEDIN ARTICLES

19. NATIVE LINKEDIN VIDEOS

20. LINKEDIN GROUPS
www.vanessa-cabrera.com

21. www.vanessa-cabrera.com
Ask Questions in Groups!

22. www.vanessa-cabrera.com
How I Landed a New Client
Without Even Trying

23. www.vanessa-cabrera.com
Putting it All Together with
an Email Marketing Program

24. Lock In Your LinkedIn Leads
With Your
Email Marketing Program
How to connect your LinkedIn Connections with
your email program
• Let them know about your opt-in via your
summary
• Content you post should lead them to a way to
join your list (not every single post though )
• Download your connections and then create a
custom audience via Facebook to retarget your
LinkedIn prospects
www.vanessa-cabrera.com

25. Be Yourself
The biggest mistake people make is using LinkedIn like a database.
They only use it to mine for leads. People do business with people
they like and respect. The only way to build that kind of relationship is
to BE YOURSELF and to be patient with how these relationships
develop.
www.vanessa-cabrera.com