1. THE CONFAB OF MY DREAMS
Vanessa Gennarelli
@mozzadrella
2. THINGS I LOVED ABOUT CONFAB
Vanessa Gennarelli
@mozzadrella
3. REAL LIFE EXAMPLES
• Kate Kiefer Lee’s (Mailchimp)
emotional evaluation of users
• Show your work (404 page)
Vanessa Gennarelli
@mozzadrella
4. INFO YOU CAN USE
• Lou Rosenfeld’s talk on Site Search Analytics
http://www.slideshare.net/lrosenfeld/search-analytics-
for-content-strategists Vanessa Gennarelli
@mozzadrella
7. MY “DREAM SESSION”
• Proposed session: @kissane’s
Content Strategy for @contents
• Balance of big ideas and applications
Vanessa Gennarelli
@mozzadrella