Slides for Confab: the Content Strategy Conference presented in May 2013

1. GETTING
THE UGC
YOU WANT
VANESSA GENNARELLI
@mozzadrella
#ugcpunk
CONTENT STRATEGY-THE EDUPUNK WAY

2. Wearing
HOODIES
Loving my
YOGA MAT
Peer
LEARNING
1 2 3
Hi, I’m Vanessa. I<3

3. Peer
LEARNING
1

4. Feedback
Everyone has
Expertise
Connecting and
Sharing

5. PEER 2 PEER UNIVERSITY
100% user-
generated
content
67,000 users
in 550 courses
since 2009
Learning
experiments

6. TINY TEAM, BIG MISSION

7. UGC
Strategies for
2

8. Shine a light on
EXEMPLARY
folks *badges.p2pu.org

9. Provide stellar
SAMPLE COPY
*VerifyApp

10. Sweet
INLINE
HELP
copy
*Airbnb

11. Sweet
INLINE
HELP
*Hacker League
copy

12. Create
SPIFFY RESOURCES
*Mailchimp

13. Develop
SAFEGUARDS
to QA, i.e. community
review
*SoundCloud

14. Content Strategy
+ Peer Learning=
YOU
3

15. Select
1 TALENT
Share with
YOUR NEIGHBOR
Develop a
PLATFORM
that touches
all of your
talents and
relies on UGC
1 2 3
Remember Your 3 Talents?

16. Example: project
management +
babysitting =
platform for sharing
activities to distract
your kids
Sketch out the
wireframe for the
signup flow / asking
new users to
contribute
Which UGC strategies
will you use?
• Curation
• Sample content
• In-line help content
• Resources
• Safeguards and QA
YOU HAVE 20 MINS

17. BOOM!
You just peer
learned.

18. @MOZZADRELLA
VANESSA GENNARELLI
@P2PU
Please, pleasey please Tweet
your project to #ConfabMN &
#UGCPunk
Let’s keep learning...