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Carousell Pitch

  1. 1. “How to Step Into The Australian Market “ 1
  2. 2. ? 2
  3. 3. 3 Team Red & Yellow You’ll be lovin’ it !
  4. 4. 4 Strategy Focus: 1. Add Functions to Fit Local Need 1. Club and Society Partnership 1. Streamlining 2. Create Brand Connection
  5. 5. 5 WE CARE WHAT YOU SELL!
  6. 6. Part 1 -Target Audience Analysis 6
  7. 7. 7 2015`` 9% Target Audience Buying and Selling Behaviours Source: NAB Online Retail Sales Index (January 2015)
  8. 8. 8 Power of Social Media
  9. 9. 9 Power of Social Media
  10. 10. Target Audience Statistics Overview Simplicity Cheaper options Access to everything Social issues Using multiple platforms to shop 10Source: NAB Online Retail Sales Index (January 2015) Smart Buyer
  11. 11. The Time is NOW! 11
  12. 12. Part 2 -Carousell Competitor Analysis 12
  13. 13. User friendly Visually appealing User Interface Sourcing local items only Easy to share listings Intimate buyer/seller relationship Diverse item categories Interest Groups Strength of Carousell 13
  14. 14. Carousell Unable to change locations quickly Sellers are able to accept offers from multiple parties Competitors Inefficient control of fake/illegal products (EBAY) App is laggy (Gumtree) Shipping prices (Amazon) Not user friendly (FB) Available only in website format (Trading Post & Student VIP) 14
  15. 15. Strength of Competitors 15
  16. 16. Part 3 - Market Entry Strategy 16
  17. 17. 17 Strategy Focus: 1. Add Functions to Fit Local Need 1. Club and Society Partnership 1. Streamlining 2. Create Brand Connection
  18. 18. Changes to App - Trade and Swap Function 18
  19. 19. Flatmates and Renting 19
  20. 20. Partnership with University Clubs & Societies 20
  21. 21. Streamline Effect 21 - Flea Markets - 68% want an integrated seamless experience when shopping - O-week
  22. 22. Building Deeper Brand Connection 22 Corporate Social Responsibility (CSR) 8/10 Australians University Students *77%- More Connected *New Global Report From IPSOS
  23. 23. 23 AND DONATEBrand New Level Not Just Buying and Selling OLD STUFF! Value- Buy less overseas Cheaper / Reduce Wastage/ Environmentally Friendly. Sponsor Student Environmental Org
  24. 24. 24 O-week Market Partnership With Clubs and Society CSR Sponsorship Functional Improvement based on the needs of Australian University Student Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Entering Strategy Timeline
  25. 25. 25 CONCLUSION WE CARE WHAT YOU SELL!

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