1. VANINA YORDANOVA
Date of birth 12 June 1989
Nationality Bulgarian
Address Dubai, UAE
Phone +971 56 994 1477
Email Vanina_yordanova@abv.bg
PROFESSIONAL EXPERIENCE
11/2015 – Now Hyatt Hotels Corporation in Dubai – Cluster Assistant Manager-Marketing & Communications
 In charge of Social Media strategy & campaigns for 3 Hyatt properties in Dubai: Hyatt Regency
Dubai Creek Heights, Hyatt Place Dubai/Al Rigga & Hyatt Place Dubai/Baniyas Square(including
hotel’s and restaurants platform)
 Create content for different platforms such as Facebook, Instagram, Twitter &
Google+(including writing editoral, planning and doing the photoshoot, managing the graphic
designers, supervising retouching and creations)
 Create social media campaigns (adverts) depending on periods, needs and promotions
 Supporting the pre-opening team of Mexican restaurant La Tablita with creating social media
content, designing all collaterals, selecting give-aways, organizing events for the restaurant
related to the Latin commnity in Dubai such as Miss Latina 2016, etc.
 Supporting the pre-opening team of the new destination restaurant at Grand Hyatt Dubai-
The Collective with social media strategy & content
 Associate budget needed based on KPI and objectives
 Manage reputation on all review websites
 Organize events with bloggers and social influencers (food, lifestyle and fashion bloggers)
 Community management using Sprout Social
 Work with Advertising agency and Hyatt Corporate office on the production of first Hyatt
video series, including Park Hyatt Abu Dhabi, Grand Hyatt Dubai, Hyatt Regency Creek Heights
and Hyatt Place Dubai.
 Work with Advertising and Communication Agencies on different Social Media campaigns for
Hyatt Hotels in Dubai
 Meeting with English & Arabic media (editors in chief) to discuss opportunities and increase
Hyatt Hotels in Dubai presence in print media
 Organize events with English & Arabic media, including Hyatt media annual party for all 6
Hyatt hotels in Dubai
 Manage content on ReserveOut website for 5 restaurants and bars.

2. 05/2015-06/2015 Park Hyatt Zanzibar –Task Force
 Creating the hotel website content & image galleries
 Supervising the graphic designers and creating online banners for all digital campaigns
 Preparing the social media strategy for the hotel
02/2015 – 11/2015 Hyatt Place Hotels in Dubai- Assistant Manager-Marketing & Communications
 Part of the pre-opening team of second Hyatt Place brand in Dubai
 Conduct market research to determine market requirements for existing and future hotel
 Create marketing strategy for the new hotel, including print, digital & social media
 Analysis of customer research, current market conditions and competitor information
 Implement marketing strategy to manage the productivity of the marketing plans and
projects
 Determine, manage and deliver marketing activity within agreed budget
 Supervising PR agencies
 Create & manage websites content and image galleries
 Planning and doing photoshoot for the new and exicting hotel
 Create content for different platforms such as Facebook, Instagram, Twitter &
Google+(including writing editoral, planning and doing the photoshoot, managing the graphic
designers, supervising retouching and creations)
 Meeting English & Arabic media to discuss opportunities and increase Hyatt Place Dubai hotels
presence in print media
 Collaborate actively with the sales team
02/2014 – 01/2015 Hyatt Place Dubai/Al Rigga – Marketing & Communications Executive (pre-opening team)
 Keeping clear and concise track of all discounted promotions, vouchers, competition rewards
in order to assist in measuring the ROI of taking the part in such activities.
 Support the Director of Sales and Marketing to develop good working relationship and
regular communication with local, regional and overseas media, and act as a liaison with
media on printing, filming and photography coverage. Organizing Media Events.
 To assist of Director of Sales and Marketing in establishing a solid social media platforms.
This includes regular and rapid engagement, comfort in utilizing the interface and speed in
reaction to posts, comments and likes.
 Creating social media strategies for Facebook, Instragram , Google +, Twitter, as well as
contents for the platforms.
 To maintain press kits and include news releases, fact sheets and photography.
 To conduct marketing efforts which correspond with goals and objectives of overall marketing
plan.
 To carry out research projects.

3.  To assist in design brochures, collaterals and electronic marketing pieces for internal and
external communication in order to support the marketing strategies
 To support the digital marketing team in all E-commerce campaigns, SEO, PPC etc. as well as
updating the company websites thought CQ5 .
09/2013 - 02/2014 Grand Hyatt Berlin – Revenue Management Trainee (internship)
11/2012 -12/2013 Universita Cattolica Del Sacro Cuore, Milan – Major in Corporate Communications-Diploma of
Completed Master’s Degree
09/2008 – 07/2012 University of National and World Economy, Sofia – Major in Economics of Industry -Diploma of
Completed Bachelor Degree
LANGUAGES & I.T. SKILLS
Bulgarian Mother Tongue
English Excellent
Italian Good working knowledge
Russian Good working knowledge
IT Microsoft Office, Internet, Social Networks, Altaïr (Publicist management system), Opera Sales
and Catering Service (hospitality management system), SAP, Sprout Social, Photography training
Social Media workshop for EAME and SWA Hyatt hotels, CQ5 website management system
INTERESTS
Graphic design, Photography, Travelling, water sports
DRIVING LICENSE
Bulgarian & UAE