SlideShare une entreprise Scribd logo
1  sur  172
Social Media Trends 2014
News, brand opportunities and trends for 2014
Social media has transformed
our way of communicating
informing, entertaining…
In 2013, the big players remained
the same …
Facebook, Youtube, Twitter, Google+, Instagram…
But social media is constantly
evolving…
Wikipedia already has 200 social networks on its non-exhaustive list!
http://bit.ly/1gjFO6Y
5
Overview of the main social networks
(figures, highlights, opportunities for brands…)

and trends to watch out for in 2014 !
7

Agenda
1 – Conversational social networks

3 – Trends for 2014

1.1 Facebook

3.1 Niche networks

1.2 Twitter

3.2 All-in-one networks

1.3 Google +

3.3 Secure networks

1.4 Foursquare

3.4 Social Discovery

2 – Image social networks
2.1 Youtube

2.2 Dailymotion
2.3 Instagram

2.4 Pinterest
2.5 Tumblr

2.6 Vine
2.6 Snapchat

3.4 Social TV
3.4 Music and social media
3.4 Brands' social networks

What to remember
8

1. Conversational social networks
Facebook, Twitter, Google +, Foursquare
9

1.1. Facebook
10

Facebook
Still the leader

1.19 billion
users in the
world
28 million in
France

728 million
daily active
users (16.4
million in
France)

4.5 billion likes
everyday
10 billion
messages sent
everyday

http://bit.ly/16RbDOs

4.75 billion
content
published
daily

350 million
photos
published
everyday
11

Facebook
But a certain weariness

> The commitment rate has gone from 3% to 1% in one year
> According to The Guardian, teens are abandoning Facebook
for messaging applications such as WhatsApp or WeChat

Why? Facebook’s target audience is aging, parents are on Facebook, users’
weariness, people are looking for more privacy

http://bit.ly/1dsSogv
12

Facebook
Mobile

Of the 28 million active monthly users of Facebook
in France,

17 million access it via
mobile
On mobile, members access Facebook
nearly 18 times a day on the weekend

http://bit.ly/16RbDOs
13

Facebook
A conversion tool

Facebook is the best social
network that generates shopping
traffic on retail sites

cabinet RichRelevance, septembre 2013 : http://bit.ly/191wscS
14

Facebook
Advertising on Facebook
2 goals

• Generate traffic on websites or increase the number of fans on Facebook
pages
• Increase the effectiveness of Facebook page posts in terms of scope and
therefore commitment.
15

Facebook
Types of advertising on Facebook:
Facebook Ad
What? This ad is composed of a title of 25 characters,
a text of 90 characters and an image with 100x72px
dimensions.
Where ? On the right hand side of the news feed and
profiles
Principal interest ? It can direct you to a landing
page and therefore accentuate your transformation
rate. There are a lot of targeting options to
reach a very fine audience. This means that new
fans, users and participants can be obtained.
16

Facebook
Types of advertising on Facebook:
Sponsored post
What? A sponsored post is like a traditional
Facebook ad except that it is a pushed brand
publication (video, photo, status)
Where ? On the right hand side of the news feed
Principal interest ? Highlights the activity of a
brand directly into the news feed and captures the
attention of internet users with attractive content.
Promotes a message and increases commitment.
17

Facebook
Types of advertising on Facebook:
Sponsored story

What ? Sponsored stories are messages coming from
friends about them engaging with a Page, app or
event that a business, organization or individual has
paid to highlight so there's a better chance people see
them.
Where ? To friends of people interacting (Like,
Comment, Share) only (in the newsfeed)
Principal interest? Generates interest by
promoting the interaction of a contact
The sponsored stories will be removed as of April 2014: http://bit.ly/1dJfwE5
18

Facebook
Types of advertising on Facebook:
Promoted post

What ? Publication on a brand’s page whose visibility
is momentarily accentuated for the audience of the
page and its connections.
Principal interest? It is becoming increasingly
hard to « naturally » captivate internet users,
promoted posts are useful for boosting a publication
so that it is seen by a larger proportion of your
audience.
19

Facebook
Types of advertising on Facebook:
The Dark posts or unpublished posts

What ? A publication that only appears on the
newsfeed and not on your timeline.
Where? On the newsfeed of the people you wish to
target
Principal interest? This allows you to reach a
specific audience without « polluting » all of your
fans, test certain posts that you do not wish to appear
on your timeline and equally target a very fine
audience.
20

Facebook
Types of advertising on Facebook:
Facebook Offers

What ? The offers are coupons which facebook users
can use « in store », « online » or « in store and
online ». It is possible to limit participants and to fix a
cut-off date.
Where ? In the newsfeed and sponsored news or on
the right hand side.
Principal interest ? Put forward your activity with
a special offer
21

Facebook
Types of advertising on Facebook:
Advertising for mobile applications

What? Traditional advertising that advertises a
mobile application
Where ? On mobile phones
Principal interest? Invite internet users to
download an application with a direct link to iOS or
Android marketplace
22

Facebook
Good to know:
Competitions

Sponsored posts
The images are optimised, larger than
classic posts and redirect you to the brand’s
site. The image can be in classic JPEG
format but GIF can also be used.

Via a dedicated application or directly on the
Facebook timeline as of August 2013
The organisation of competitions, quizzes
or votes can collect user information of a page.

To come: Sponsored videos
Previewed for 2014, videos of 15
seconds will appear in users’
newsfeeds, which can be clicked on in
order to be viewed.
23

Facebook
The open graph: targeting and client knowledge
The Open graph relays the different user
activities to produce target information for brands.
It is a protocol that permits third party
websites to interact the information of a
Facebook profile with the relations of the
latter on « Facebook Connect ».
The open graph allows application editors to
diffuse the actions of Facebook users on their
website:
(Fabien listens to a song on Spotify, Romain
watched a video on Dailymotion…).
Beyond the integration of Facebook plug-ins, this
allows brands to collect a lot of information
about internet users and their network in
order to suggest targeted products.
24

Facebook
The graph search
The graph search
It’s the new search engine of Facebook, it gives a very
wide search option for users. For example you can
now search for people who live in a precise city and
who like a precise brand.
A challenge for retail brands : be sure to set up
local pages for each outlet
http://bit.ly/1dFFfir

Closely watch the moment that graph search
would allow you to see who has written a
review about a specific product…
25

Facebook
Facebook: the next Yelp ?
Facebook is currently testing a rating scale
for pages.
These stars aim to give more precision to the
commitment and interest of fans of pages/brands.

A new functionality to monitor closely, will Facebook
become the new Yelp?
26

Facebook
More news in Facebook users newsfeeds

In order to best respond to the needs of users,
Facebook has put in place a few modifications on the
newsfeed with the aim of giving visibility to media
news (such as news sites).
27

Google & Facebook
Facebook and Google join forces
Google and Facebook, until now considered
competitors in online advertising, are going
to cooperate.
To continue its growth (remember that Google has
passed the symbolic $ 1,000 on the Stock Exchange),
in an economy where recommendation and
prescription influence buys, Google is evolving its
advertising offer. It is in partnership that Google has
always drawn its strength and this turn will surely
create greater visbility for brands.
28

Facebook, the interest for brands?

Create a dialogue
Be reactive
Portray values
Acquire potential clients
Organise competitions, federate

Finely target (Facebook Ads, sponsored posts)
Get to know clients (Social CRM)
29

1.2. Twitter
30

Twitter
218 million active users and 100 million daily active users

500 million
accounts
created

218 million
active
monthly
users

100 million
daily connected
users

5.5 million in
France
2.3 million
active users
in France

http://bit.ly/16RbDOs

http://bit.ly/IOObZ0

400 million
tweets sent
on average
per day

75 % of users
connect through
mobiles
31

Twitter
Types of advertising on Twitter:
Sponsored accounts

What ? It is a suggestion of which accounts to
follow, published only for those you choose through
targeting options
Principal interest ? Quickly create a base of
followers
32

Twitter
Types of advertising on Twitter:
Sponsored tweet

What ? Your tweet will be relayed to a larger
audience thanks to Twitter targeting (socio-demo,
interests, accounts followed…)
Principal interest ? To be heard and to
generate traffic towards a site
33

Twitter
Types of advertising on Twitter:
Sponsored trends
What? Your hashtag trend will be visible at the
top of the « trending now » list, this format
redirects to a tweet in pole position in
conversations about the trend.
Sponsored trends guarantee up to 10 million
impressions per day in France. It can be
bought for a period of 24hrs, in a specific country,
for €5k.
Principal interest ? An excellent branding tool.
To relay an event, a buzz operation or a brand.
34

Twitter
Twitter and brands
Mercedes-Benz #YouDrive
Mercedes-Benz launched a social and
interactive experience on iTV channel.
Thus, twitter users could decide the
end of the TV spot using the
#YouDrive hashtag.
35

Twitter
Twitter and brands
The SurrenderYourSay campaign

To inform Twitter users about Gilles de la
Tourette
syndrome.
The
Canadian
Foundation for Tourette’s syndrome put in
place a system of uncontrollable tweets on
Twitter.
The operation entitled
#SurrenderYourSay , aimed to replicate
the drivers of Tourette tics on the accounts
of participants.
An operation that brought a great
deal of visibility to the Foundation on
Twitter.
36

Twitter
Twitter news

Twitter Music will be shutdown
The social network associated with
iTunes, Spotify and Rdio to detect and
play titles mentioned in tweets, through
an iOS application and separate web
platform. Due to little success the
application has been forced to shut
down.
37

Twitter
Twitter news

Twitter, the prefered network of
young people
A Comescore study has confirmed the
trend observed in the panorama of
social networks: Twitter is the chosen
platform of young people, on both
desktop and mobile, and has overtaken
Facebook. Indeed, more than 32,3 % of
15-24 year olds are present on the
microblogging platform, compared to
28,9 % on Facebook.
38

Twitter
Twitter news

Twitter Cards
Twitter Cards can enrich and add
value to the content of your site
(thanks to an integration of tags at
the top of the page’s website) whilst it
is shared on Twitter (photo, video…).
This will significantly increase the
traffic towards your site but also
share its content.

Explication en vidéo : http://bit.ly/1kOmGL6
39

Twitter
Twitter news

Multi
device
advertising

targeted

Twitter launches its retargeting
offer called Tailored Audience.
Users who have shown interest for a
brand can receive personalised
offers on all devices.
40

Twitter
Twitter News

Programmable Tweets
Advertisers can run promotional tweet
campaigns and plan in real-time. Ideal
for times when not at work but when
users are still very active: evenings,
weekends, holidays ...
41

Twitter, the interest for brands?

Watch a topic or community
Create dialogue
Be reactive (SAV)

Inform
Support an event operation (hashtags)
Generate traffic (sponsored tweets)
42

1.3. Google+
43

Google +
Encouraging figures

500 million
accounts created

5,3 million in 80 % of users
login on a
France
weekly basis

235 million active
users per month
135 million users
of Google +
stream
http://bit.ly/16RbDOs

5 million “+1″ 67 % of users are
men
clicked on
daily
44

Google+
But users who share less than on other social networks

According to +Gigya, Google+ users
represent only 2% of shares on social
networks…while Facebook has 50%
and Twitter 24%.
45

Google+
And who spend less time

According to Comscore, Google+ users
spent 3.3 minutes during the month of
January 2013.
A paltry figure compared to the 7.5
hours spent on Facebook during the
same period.
46

Google+
Google+ and brands
A brand can create a business page
which users can add to their circles,
recommend (+1) but also share the
content.
Since October 2013, pages can be
promoted in sponsored ads. Unlike
facebook ads, the Google+ ads do not
appear in the network but in other
platefoms of Google, and the targeting is
limited.
Members must check a box in order for
their names not to be used for advertising
purposes.
47

Google+
Google+ and brands
Hashtags integrated into Google
search
Google introduces hashtags for
Google+ publications in its search
results.
This new function allows
internet users to access Google+ content
relative to their search. The search
results are found in a block at the right
of the traditional search. The content is
clickable and redirects you to the
publications, only those which are
public will be displayed.
48

Google+
Google Hangouts and brands
Google Hangouts is a multiparticipant
videoconference service integrated into
the Google+ network, connected to Gmail
and available as an application for iOS
and Android.
The stream can be viewed directly on
Youtube or directly downloaded.
Once the hangout has finished, it stays
online as a Youtube video.
This allows brands to create more
connections and exchanges.
En vidéo : http://bit.ly/JqT5f8
49

Google+
Google Hangouts and brands
Glamour
Glamour has launched a series of
Hangouts over a month with its
employees.
The videos are all sponsored by brands.
During a Hangout sponsored by
L'Oreal, a stylist presents brand products.
Certain Hangouts are open to discussion,
others are not, but users are always welcome
to comment on social networks.
50

Google+
Google Hangouts and brands
Versace
For the launch of her collection in New
York, Donatella Versace organised a
Hangout for fans
At the Hangout, a famous American fashion
blogger previewed some models alongside
Donatella.
51

Google+
Google launches Helpouts

Helpouts is a platform for knowledge
sharing by connecting users with experts from
different fields.
The Helpouts rely on Google Hangouts and
thus allow professionals and individuals to
organize training sessions, free or paid,
through videoconferencing.
Helpouts is an opportunity for brands to
create a close relationship with a logical policy
Sephora and Weight Watchers have already put
forward their advice and coaching

En vidéo : http://bit.ly/1fxNQFI
52

Google+
Google launches restricted communities

Google+
announces
“restricted
communities”
Google+ has announced the launch of
“restricted communities“, a functionality
which prevents non members of an
organisation from joining. The system is
designed to allow businesses to create
private communities or invitationonly access.
53

Google +, the interest for brands?

Create a dialogue
Inform
Support an event operation (hashtags)
Improve its referencing and visbility throughout
Google.
Reach niche circles
54

1.4. Foursquare
55

Foursquare
Low penetration rate in France

40 million users
worldwide

Source : Foursquare « About »

40 000
« Superusers »
producing
1 million
updates each
month

http://bit.ly/1i1rDRj

More than 4.5
billion check ins
56

Foursquare
Foursquare and brands
The geolocation and recommendation network
Users post reviews about every place, it
is interesting for brands to watch it and
to create their own pages.
It is also a way to define brand
ambassadors.
57

Foursquare
Foursquare and brands
Promotional offers
The offers are launched through the
«
Specials
»
menu.
Games,
competitions and challenges can
encourage users to come back multiple
times to a place. It is a good way to
create customer loyalty.
58

Foursquare
Foursquare and brands
The lists

Foursquare allows users to create lists
of places of interest.
Far from the functionalities dedicated to
brands, Gucci had the idea of making a
global list of « Gucci Places »
These places are in relation to the DNA
of the brand, it includes Gucci boutiques,
palaces, and even french parks.
59

Foursquare
Foursquare and brands
Analyse the impact
Anaylse the impact:
The
Analytics
platform
provides
information such as: which visitor
appeared the most times at the location,
the total number of check-ins, sex
distribution of consumers, "schedule"
check-ins throughout the day, or yet the %
of check-ins that have been shared on
other social networks.
60

Foursquare
Foursquare and brands
Launch of targeted advertising
In October 2013 Foursquare
announced
the
launch
of
Foursquare
Ads:
targeted
advertising for small businesses.
61

Foursquare
Foursquare and brands
Coming soon : post-checkin ads
Announced in May, post-checkin
ads should arrive.
This new feature will display a
contextualized advertisement depending
on user checkins.
62

Foursquare, the interest for brands?

Personalised promotions
Generate in-store traffic
Generate positive reviews
Make customer loyalty
A certain weariness towards the great
« giants » is felt
it generates a migration and an interest
for « image based » social networks.
64

2. Image social networks
Youtube, Instagram, Vine, Pinterest, Tumblr, Snapchat
65

2.1. YouTube
66

Youtube
3rd most visited website– according to Alexa

1 billion active
users
worldwide

26 million
unique users
in France

6 billion hours
of video are
watched on
Youtube every
month

http://bit.ly/16RbDOs + http://bit.ly/17LGMiX

100 hours of
video are put
on Youtube
every minute

1/4 of visitors
are on mobiles
67

Youtube
Youtube has become the favourite website of teenagers,
more so than Facebook.

50%
12-15 year olds identify Youtube
as their favourite site
followed by Facebook at 45,2%

http://bit.ly/1cqF2QM
68

Youtube
Youtube has become the favourite website of teenagers,
more than Facebook.

90%
of internet traffic will be issued from
videos in 2017

Online video consumption has
increased from 4,2% in 2011
to 18% in 2013
http://bit.ly/ISzGDV
69

Youtube
Youtube and brands
Traditional ads

Before a video

Next to a video

In search results
70

Youtube
Youtube and brands
Video Ads
Zagg, the pioneer of protective films for
computers and mobiles publishes
approximately 100 new titles a year to
prove the effectiveness of its products.
With TrueView a targeted campaign,
Zagg has a 75% conversion rate
through targeted videos.
71

Youtube
Youtube and brands
Brand videos
Recently, Dior launched its campaign
with Robert Pattinson on Youtube, it
allowed the brand to lead the viral
videos with 4.2million views the week of
the 10th October 2013 and reached 14
million views in just 2 months.

http://bit.ly/1f0x4lI
72

Youtube
Youtube and brands
Interactive videos

Youtube offers many features to create an interactive video. A large number
of brands are taking to interactive video games to push the creativity to the maximum
and to translate the histroy of the brand.
73

Youtube
Youtube and brands
Oldspice

Old Spice is THE textbook case for
successful Youtube campaigns.
In 2010, Old Spice launched a web
campaign that was shared and imitated
a lot. Several months later the
brand decided to respond to
internet
users:
bloggers,
commentators, celebrities or simple
tweeters received hundreds of custom
videos.
http://bit.ly/1atQNmp

The campaign has made more
than a billion impressions. The
brand has become number one in
its sector.
74

Youtube
Youtube and brands
Hell Pizza

In 2010 Hell Pizza launched one of
the first interactive campaigns.
Under a zombie invasion, you are a pizza
delivery man. At several points you are
invited to make a decision changing the
course of the video. Of note: one year of
free pizza for the winner.
The video generated 110 000 views
in 4 days (10 million today), not a
bad score for a small pizza chain
from New Zealand!
http://bit.ly/1atQQyD
75

Youtube
Youtube and brands
Burger King
Burger King has launched an innovative
campaign that makes fun of users
weariness through pre-roll videos on
Youtube by creating… 64 of them.
These pre video adverts were
adapted to the search of the internet
user on Youtube.

http://bit.ly/1dgDiHw
76

Youtube
Youtube news

Youtube changed its comments policy
The system will be completely reviewed
to highlight the most relevant
comments, those of your friends
on Google +, and those that have
generated the most conversations.
77

Youtube, the interest for brands?

Share brand vision
Stage their story
Engage their community
Express creativity (interactive campaigns)
Improve visbility (Google Adwords)
Support events
78

2.2. Dailymotion
79

Dailymotion
31st most visited site

110 million
unique visitors
per month

16 million
unique
visitors in
France

83 minutes
spent each
month on the
site by users

18 videos
seen by users
each month

250 million
videos
watched on
mobiles
80

Dailymotion
Dailymotion and brands
Traditional ads
81

Dailymotion
Dailymotion and brands
Speacial ads
Danone made chefs from the
program « Kitchen nightmares »
interact
with
Dailymotion
banners to accentuate them.

A campaign that plays with the ad for Danette…
http://bit.ly/1kgbxaU
82

Dailymotion
Dailymotion and brands
Special ads
Dailymotion allowed Eram to put
a carrousel into the video.
Hovering over the carrousel meant that
users could visualise the products in a
larger format, and of course buy them.

An integrated program for ERAM…
83

Dailymotion, the interest for brands?

Share brand vision
Stage their story
Engage their community
Express creativity (interactive campaigns)
Support events
84

2.3. Instagram
85

Instagram
1st editing and photoshare site

150 million
active users in
the world

1,8 million
unique
visitors in
France

16 billion shared 1 billion likes per
day
photos

http://bit.ly/1cNppnx

1000 comments
per second
86

Instagram
The Instagram evolution

June 2013
Instagram launches
video capture to
compete with Vine

October 2013
Instagram
launches the
« native » ad on its
social network

December 2013
Instagram Direct :
send photos to
selected friends
directly
87

Instagram
Instagram and brands
The« Jobs » trailer

The JOBS film is the first to launch its
trailer on Instagram thanks to the video
function launched in June 2013.

The Levi’s contest branding

Levi’s launched a worldwide
campaign« Iamlevis » to find a Levi’s
ambassador.
88

Instagram
Instagram and brands
The spot TV of Confused

A spot TV preview unveiled on Instagram
Confused.com the first insurance comparison site in the
United Kingdom, decided to modernise its
communication by using Instagram in an innovative
way. On the occasion of its new TV spot, Confused.com
unveiled a preview of its ad on its Instagram account.
The 10 second extract featured Brian, the robot mascot
of the campaign. Liking the publication on Instagram,
users gained the chance to win the enclosure which
appears in the spot.
89

Instagram
Instagram and brands
Nike ID and PhotoID

Nike launches PhotoID in partnership with
Instagram
The brand proposed to transpose 3 photos in 1 of their
proposed Air Max (AM 1, AM 90 or AM 95) so that it
absorbs the colours of the selected photo ! To do so, you
access your photo gallery, select the right photo for
your pair of shoes and the let’s go !
90

Instagram, the interest for brands?

Share brand vision
Stage their story
Organise competitions
Engage their community

Focus on UGC
91

2.4. Pinterest
92

Pinterest
3rd social network to drive business traffic

48,7 million
members
worldwide

80 % of users
are female

80 % of pins are
repins

20 million
active users in
the world
157 000 in
France
http://bit.ly/19SnLQq + http://bit.ly/1aJYk0h

3rd social network
that generates
shopping traffic on a
retailer website
93

Pinterest
3rd social network to drive business traffic

In the United States, a report established by the research firm
Piqora explains that Pinterest has helped to double the sales
of certain retailers over Black Friday, even trippling them
during Cyber Monday*. This proves that users not only use
Pinterest for inspiration, but also to find products worth being
bought.

https://www.piqora.com/
94

Pinterest
Pinterest is …

A source of inspiration
A tool for monitoring trends
A sharing platform
A shopping site, where internet users
scroll and discover clothes, objects etc.
which they want to buy.
95

Pinterest
Pinterest is …
•

•
•

•

Very involved communities on
specific topics
Sustainable content: content is
regularly reassembled in searches.
An opportunity to export: a Pin can
pass from one country to another in a
click, and with an adapted e-commerce
site, the conversion can be quick.
Traffic towards sites: 1 content
pinned is on average repinned 3
times and generates 4 clicks. 5
million articles are pinned on a
daily basis.
96

Pinterest
Pinterest and brands
Kotex – an operation of influence
Kotex,
the
American
female
hygene
brand
selected
50
influencers on Pinterest and sent
them each a custom package inspired
by their table of inspirations. They
simply had to take a photo and share it
on Pinterest. The ROI of this campaign
is complicated to put into figures but it
generated a big buzz and meant that
the brand was widely spoken
about, it was therefore a success
for the image of the brand.
97

Pinterest
Pinterest and brands
Topshop – competition
Topshop launched a Christmas
competition. Internet users were
invited to pin a board of their ideal
Christmas
Day
with
clothes,
decorations, food… After having sent off
their board, the winners got the chance
to win a look behind the scenes of the
brand or even create their dream shoes.
98

Pinterest
Pinterest and brands
Peugeot – integrated treasure hunt
The official account of Peugeot Panama
rewarded users who successfully
completed a puzzle on Pineterst.
They had to find information on their
facebook page or their website.
This campaign shows both the
contest system and the use of cross
media.
99

Pinterest
Pinterest and brands
Oreo – creation of content
On its account, Oreo showcased
creativity in the long run by
customising cakes according to current
events.
The brand thus increased its visibility as
pictures of the creations were shared on
Pinterest.
100

Pinterest
Pinterest and brands
Sephora – advice
Sephora provides tips and tricks on its
Pinterest account, a content that is
highly shared on the social network:
DIY, advice, tutorials.
101

Pinterest
To come

The network has announced that
sponsored pins will be introduced to
monetise its model.

Ads

A test phase will be the next step. It ensures
the relevance of targeting and takes into
account users’ feedbacks.
102

Pinterest, the interest for brands?

Share brand vision
Stage their story
Engage their community
Generate conversion and traffic on their e-shop
103

2.5. Tumblr
104

Tumblr
The Tumblr craze

166 million
active users in
the world

Source : tumblr

of which 4.7
million are
active users
in France

141.4 million
blogs

64 billion posts
105

Tumblr
Tumblr is …

•

A platform that takes the codes of
blogging, micro-blogging and
photo sharing sites

•

A platform based on simplicity and
sharing (thought to be relayed on
social networks)

•

Humour and fashion are the topics
most discussed by the users of Tumblr
106

Tumblr
Tumbr and brands
Ebay
Ebay launched its Tumblr« The Inside
Source » to highlight its experience in
« trend chasing » and to go beyond the
e-commerce site known to all.
This Tumblr is managed by a lot of
fashion influencers and vehicules a
trendy image and upscales branding.
107

Tumblr
Tumbr and brands
RATP
The RATP created a tumblr event
which responded to a current event
about the brand. RATP has shown its
responsiveness and sense of humor.
108

Tumblr
Tumblr news

In January 2014, Tumblr launched the
« sponsored trending blogs » on
mobile : it highlights Sponsored blogs in
the list of the most popular blogs. The
little $ easily identifies the blog as
sponsored.
109

Tumblr, the interest for brands?

Share brand vision
Stage their story
Développer l’engagement de sa communauté
Engage their community
Generate conversion and traffic on their e-shop
Generate traffic
Improve referencing on search engines
Support events
110

2.6. Vine
111

Vine
The netowrk of 6 second videos, bought by Twitter

40 million users
worldwide

2013

5 Vines are
tweeted per
second

Vines are
shared 4 times
as much as
online videos.

In May, Vine was the most downloaded ap from the AppStore
http://bit.ly/1dgIf2Q
112

Vine
Vine and brands
Ballantine’s
To illustrate new ways of drinking
Ballantine’s, the well known whiskey
brand bet on the new trendy social
network Vine.
The
brand
launched
“BallanVine’s”, cocktail recipes
illustrated in 6 seconds : « They are
so simple that they can be made in 6
seconds! »
113

Vine
Vine and brands
Airbnb
Airbnb called upon its community
to produce a branded film.
For the “Hollywood and Vines“ film,
users were invited to create a Vine video
(of 6 seconds max) and relay it with the
hashtag #AirbnbHV.
The instructions are as follows: shoot a
paper airplane and be creative to
represent the Airbnb spirit. The lucky
winners will have their spot in the next
Vine TV spot.
114

Vine
Vine et les marques
Natwest
To go beyond the constraint of 140
characters
in
response
to
consumers on Twitter, NatWest used
Vine to create "tutorials", a kind of FAQ
in images.
115

Vine
Vine and brands
Wolverine
20th Century Fox decided to be
innovative by putting the first teaser
of the film Wolverine on Vine… only
6 seconds worth!
116

Vine, the interest for brands?

Share brand vision

Stage the story
Développer community de sa communauté
Engage the l’engagement
Organise competitions

Tease
Recruit
117

2.7. Snapchat
118

Snapchat
Snapchat is…
People are scared of sharing information,
want
more
digital
intimacy,
to
communicate without trace on the web, to
try out new networks than the ‘colossus’ of
the web (Facebook and Twitter)… plenty of
reasons why internet users love SnapChat!
•
•

The photo self destructs after a
few seconds on SnapChat : no
trace is left on social networks
Many «copycat» apps have been
launched follwing its success.
119

Snapchat
Snapchat, the success of ghost photos

More than 8 million members worldwide
200 million ghost images are sent via the
application
Thats 4 times more than the number of pictures
published daily on Instagram.

http://huff.to/1cqJizJ
120

Snapchat
Snapchat and brands
16 Handles
The New York based frozen yoghurt
brand 16 Handles offered a discount
to its fans who sent them a photo
of themselves whilst trying to eat a
frozen yoghurt. In order to do so they
had to add the brand to their contact
list. The results of the campaign were
not disclosed but the transaction has
enabled the brand to position itself with
teenagers and to increase its visibility.
121

Snapchat
Snapchat and brands
MTV
MTV used Snapchat to promote its new
tv show by sending snapchats from
behind the scenes to their fans.
122

Snapchat
Snapchat and brands
Southwest Airlines
Southwest Airlines randomly posts
photos of cities that the company serves
without naming them.
The first Snapchat user to reply
with the (correct) name of the city
wins airplaine tickets to this
destination.
123

Snapchat
Snapchat and brands
Karmaloop

Karmaloop (online clothing store) made
a bold move.
By adding Karmaloop to contact lists,
users recieved photos of models, without
the clothes of the brand! (yes!).
124

Snapchat
Snapchat news
Snapchat has just launched: Stories

It is a timeline allowing users to send
photos or videos over a 24hr period to
their contacts (or the public). This update
allows to put for multiple content made of
photos or videos to be put online. Thanks
to these updates, advertisers can stage
their speeches on Snapchat, even if it
distorts
the short lived character of
Snapchat a little.
125

Snapchat, the interest for brands?

Play on the ‘short lived’ aspect to create suspense
Reach a young connected tartget
Engage the community
126

3. Trends for 2014
127

Niche social networks
128

Path
Only 150 friends allowed
Path defines itself as the « network of
real friends » whilst Facebook is well
known for the 5000 friends limit, Path has
set the limit at 150.
The social network promises the security of
information : the main issue with
Facebook.
In May 2013, Path, the most downloaded
application in France, passed the
milestone of 10 million global users
(8,000,000 in just one year).
129

Social Number and Whisper
Totally anonymous networks
Social Number allows for ultimate
anonymity. Each profile is reduced to a
number and the freedom of speech is
complete!

Whisper is an anonymous social
network where pictures accompanied
by text can be shared.
The service launched in 2013 has
already won 2 million users and
offers a freemium subscription model
to send private messages.
130

Niche social networks
The networks by interests or targets
People are tired of big social
networks and are looking for
networks related to their affinities,
they are attracted to specific social
networks, niche networks.
For example, « Foodspotting » for
sharing photos of food, recipes and
restaurant reviews…
« Couple » for couples, « CafeMom » for
mums, « Catster » for cat fans, « Wiser »
for people interested in sustainable
development…
131

Niche social networks
Justin Bieber launches « Shots of me » dedicated to ‘selfies’
Justin Bieber takes part in the selfie
trend by simplifying it through the
creation of a dedicated social
network.
Here each user is voluntarily present to
take a photo of themselves, and they cannot
cheat: they cannot add a pre taken photo
or modify one taken according to the
application.
This app aims to create a « positive »
experience and therefore does not
authorise comments (only likes), and users
can make their accounts private.
132

All-in-on networks
133

Pheed
The « all-in-one » social network that offers premium
subscriptions
Pheed (targets 15-35 year old artists) is a
giant aggregate of all the functions that we
can find on all existing networks.
It is possible for users to create a
premium account, that is to say
make people pay in exchange for
high-value content.
134

Line
The « all-in-one » network from Japan

Line is an application that competes
directly with Skype, What’s App,
Viber, but also Facebook, Instagram,
Twitter… and aims to land in France
in 2014.
What makes Line stand out: its
« stickers » gallery to customise its
trade that is renewed every week
thanks to the responsiveness of the
developers.
135

Line
The « all-in-one» network from Japan

Line gained inspiration from social
networks such as Facebook and Twitter by
integrating a « Home » and a « Timeline».
A true ecosystem evolves around Vine:
With applications such as Line Brush and
Line Camera (+ 25 others!)
The application becomes an 'all-inone’ that allows certain users to
move from other networks.
136

Line
The «all-in-one » network from Japan

Line offers brands to create their
official accounts as well as
sponsored stickers to encourage
users to follow them.
137

A significant rise on 2013

300
million
users
worldwide!

100 million in
the last 4
months!

Line took 19 months to gain 100 million, 6 months for the next 100 million
and only 4 more months to go from 200 million to 300 million users.
138

Line, a worldwide mobile app

47 million in Japan
18 million in Thaïland
It is no longer a
« Japanese » network,
today 80% of traffic comes
from outside of Japan.

17 million in Taïwan
15 million in Spain
14 million in Indonesia
10 million in India in only
3 months!
Soon France?
139

Constantly increasing figures

7 billion
messages are
exchanged
everyday

1 billion
« sticker »
per day

100 million
downloads on
Google Play

An increase in users
by 460% in August
2013

(only 13
applications have
achieved this!)

An objective of 500
million users in 2014

Line took 399 days to reach 50 million users.
Facebook and Twitter took more than 1000 days.
140

WeChat
WeChat has also landed in France

WeChat, a chinese social network similar
to Line already has more than 600
million users, and was launched in
France with a TV campaign.
To create its brand image, WeChat
particularly wants to rely on the Chinese
diaspora around the world to act as a
relay.
To monetise its service, WeChat relies
heavily on brand accounts and
geolocation to send for example,
promotional offers and attract, amongst
others, chinese tourists in Europe.
141

Secure networks
142

Secure networks
Wickr and app.net
Wickr
Wickr wants to be the
super-secure SnapChat :
military encryption,
autodestruction of
messages etc.

App.Net
App.net the confidential social network
ensures full ownership of published
content, with the option to edit or delete
them easily and instantly.
143

Social discovery to drive shopping traffic
144

Social discovery

The « social discovery » is the discovery
of products through social curation
platforms. Users discover more items via
their network and eventually buy.
The
website
for
online
sales
Play.com saw visits from sites of
"social discovery" (like Pinterest)
increase by 200% this year.
Shopping based on common passions
allow advertisers to reach their audience
more
accurately
and
at
timely
opportunities. Social discovery will play a
more prominent role in the future.
145

Social TV
146

GetGlue
Social TV check in applications

GetGlue is like Foursquare only, instead of
"check-in" at a place you “check-in” when you
watch a program, read a book or play a video
game. You can then see what your friends are
watching, listening to or reading and discuss it.
The application also has a system of rewards
through stickers.
Miso is based on the same concept but is only for
series and shows.
147

Facebook
TV-Synced Ads: Facebook to attack Social TV
TV-Synced Ads
Launched in the UK and the USA in September, the new
Facebook tool arrived in France in October in
partnership with Canal+ and TF1.
The Keywords Insight :
This tool allows chains to measure the number of
occurrences (names of the show, tv presenter…) even if
the statuses are private. The channel can therefore get
to know the people watching the program and the
people commenting on Facebook.
The API PublicFeed :
This API allows channels to obtain a real-time stream
of Facebook publications, and possibly integrate them
into its program (only for public posts).
148

Twitter
The « See it » button
Twitter and social TV
In America, Twitter will next
launch, the “See It” button in
partnership with Comcast.
Integrated into a tweet, the button will
allow Comcast subscribers to change
channels on their TV, record programs
or access the VOD directly from the
social network.
149

Watermarking
The inaudible signal that sycnhronises TV and a second screen
The Watermarking is a numerical
tattoo which allows information to
be
added
to
content.
This brand allows for more personalised
and contextualised content thanks to
HbbTV and the second screen.

Once a program has been « tattooed » it is
possible to know at what time the
programme is viewed by the user and on
which terminal, to adapt its advertising
message.
150

Music, a means of expression
151

Music, a means of expression for brands
The 2 giants : Spotify and Deezer

In the world:

In the world:

26 million active

12 million active

6 million paying
accounts

5 million paying
accounts

http://bit.ly/1euF5dI
152

Music, a means of expression for brands
Brands on music social networks
Involve consumers through music
Brands profit from the tools proposed by
Spotify or Deezer to encourage
participation or for example, ask their
consumers to propose a piece of music
that portrays the brand so that a
collaborative playlist can be published.

La Redoute created the application «La Redoute Playlist», in
partnership with Deezer
153

Music, a means of expression for brands
Brands on music social networks
Be a « daily coach » brand
Others use Spotify to add more value to
their products: Reebok has generated
numerous playlists dedicated to sport on
the platform that please a large number
of their consumers.
154

Music, a means of expression for brands
Brands on music social networks
Create a musical identity for a
brand
Equally, we see that many brands have
taken to Spotify to communicate a more
‘artistic’ universe. Bergdorf Goodman,
Pierre Balmain, Hugo Boss and Rebecca
Minkoff have all created playlists to push
their values and positioning.
155

Social networks… of brands
156

Brand social networks
Social to increase consumer loyalty
Urban Outffiters created its own
Social Network
To federalise its very active young
target, UO created its own soial network.
The application allows users to perform
several actions which result in rewards:
speak about the brand on other social
networks, publish their ‘look’ photos on
the app, check into a shop…
The brand has access to a large amount
of data concerning its customers while
giving
them
benefits
in
return
(promotions, previews ...)
157

What to remember…
158

Facebook, still the leader
But a weariness is felt amongst users
and the target is « aging »
159

Facebook & personal information
A real problem which is pushing some to migrate towards
other social networks that assure better protection or intimicy
160

Migrate and sort but not necessarily leave
In France, according to the IFOP 40% are nostalgic for a
society without social networks but only 6% consider
unsubscribing to them, 38% wish to sort out their social
presence.

http://bit.ly/19vFUUn
161

Migrate towards: niche networks or all-inone networks?
Emerging networks to closely monitor
162

Youtube, a must
90% of internet traffic will come from videos in 2017
163

Multiple opportunities for expressing
brand identity
Video, image, games and music…
164

To generate business:
the ‘social discovery’ as a conversion method
« Social discovery » sites like Pinterest, Wheretoget, the
Fancy etc. will increasingly become business arms for
brands.
165

To develop brand loyalty:
Create a durable relationship with its clients
166

All social networks seek to monetise
New oppportunities for brands that will have to
adapt their message to a new advertising format with
strong impact.
167

Time spent by internet users on
social networks is increasing
(2010 : 17,5% VS 2013 : 28,8% of time spent online)

http://bit.ly/ISzGDV
168

Marketing expenditure on social media in
Europe has increased from €1.4 billion in 2012
to €3.2 billion in 2017 according to Forrester

http://bit.ly/1c9zPiD
169

For brands, being present on social networks
has become indispensable for all types of
targets
170

But in an innovative and effective way
171

Hence the need to follow the trends and
changing habits on a daily basis in order to
anticipate and act strategically
Thank you for your attention
Please do not hesitate to contact us
Presentation by Solange DERREY, translated from french to english by Amelia Brooks
sderrey@vanksen.com
+33 1 55 33 89 17

Contact us
Benelux
Jérémy Coxet
jcoxet@vanksen.com
+352 48 90 90

France
Xavier Lesueur
xlesueur@vanksen.com
+331 55 33 89 00

Suisse
David Pihen
dpihen@vanksen.com
+41 22 306 49 90

© 2010. VanksenGroup SA, all rights reserved. All the content is confidential. This document may neither be used nor disclosed to third parties without prior authorization.

vanksen.com
twitter.com/vanksen
facebook.com/vanksen
pinterest.com/vanksen

Contenu connexe

Tendances

Optimize & Socialize Your Digital Marketing for 2014
Optimize & Socialize Your Digital Marketing for 2014Optimize & Socialize Your Digital Marketing for 2014
Optimize & Socialize Your Digital Marketing for 2014TopRank Marketing Agency
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsFinworx
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For BusinessJeff Bullas
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implicationsOgilvy Consulting
 
2014 Professional Content Consumption Report
2014 Professional Content Consumption Report2014 Professional Content Consumption Report
2014 Professional Content Consumption ReportColumn Five
 
Social Media Stage
Social Media StageSocial Media Stage
Social Media StageBBDO
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of OneOgilvyOne Worldwide
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategyDavid Griner
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
 
Social media strategy
Social media strategySocial media strategy
Social media strategyhmwolfe
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the EnterpriseOgilvy
 
Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013CIM East of England
 
Social Media - An alternate communication channel
Social Media -  An alternate communication channelSocial Media -  An alternate communication channel
Social Media - An alternate communication channelEthinos Digital Marketing
 

Tendances (20)

Facebook Reactions
Facebook ReactionsFacebook Reactions
Facebook Reactions
 
Optimize & Socialize Your Digital Marketing for 2014
Optimize & Socialize Your Digital Marketing for 2014Optimize & Socialize Your Digital Marketing for 2014
Optimize & Socialize Your Digital Marketing for 2014
 
Top 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial AdvisorsTop 10 Social Media Tips For Financial Advisors
Top 10 Social Media Tips For Financial Advisors
 
Social Media Marketing For Business
Social Media Marketing For BusinessSocial Media Marketing For Business
Social Media Marketing For Business
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
State of Social V
State of Social VState of Social V
State of Social V
 
Instagram Stories: 5 implications
Instagram Stories: 5 implicationsInstagram Stories: 5 implications
Instagram Stories: 5 implications
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
2014 Professional Content Consumption Report
2014 Professional Content Consumption Report2014 Professional Content Consumption Report
2014 Professional Content Consumption Report
 
Facebook: Start to Finish
Facebook: Start to FinishFacebook: Start to Finish
Facebook: Start to Finish
 
Social Media Stage
Social Media StageSocial Media Stage
Social Media Stage
 
Engaging a business audience of One
Engaging a business audience of OneEngaging a business audience of One
Engaging a business audience of One
 
Twitter for-businesses-11-cases
Twitter for-businesses-11-casesTwitter for-businesses-11-cases
Twitter for-businesses-11-cases
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Socialize the Enterprise
Socialize the EnterpriseSocialize the Enterprise
Socialize the Enterprise
 
Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013Online PR Digital Bootcamp May 2013
Online PR Digital Bootcamp May 2013
 
Social Media Campaign
Social Media CampaignSocial Media Campaign
Social Media Campaign
 
Social Media - An alternate communication channel
Social Media -  An alternate communication channelSocial Media -  An alternate communication channel
Social Media - An alternate communication channel
 

En vedette

Boring life to happy life
Boring life to happy lifeBoring life to happy life
Boring life to happy lifeSpurthi Setty
 
Presupuesto almendra pasteleria artesanal fiat qubo
Presupuesto almendra pasteleria artesanal  fiat quboPresupuesto almendra pasteleria artesanal  fiat qubo
Presupuesto almendra pasteleria artesanal fiat quboSeba Ika
 
Java-Optimierung
Java-OptimierungJava-Optimierung
Java-Optimierunginovex GmbH
 
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrena
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrenaLehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrena
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrenaIrekia - EJGV
 
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadix
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - GuadixDia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadix
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadixpilunga
 
Take connected action: exploring the role of different social media as partic...
Take connected action: exploring the role of different social media as partic...Take connected action: exploring the role of different social media as partic...
Take connected action: exploring the role of different social media as partic...Francesca Comunello
 
Senarai ubatan yang mengandungi kandungan babi
Senarai ubatan yang mengandungi kandungan babiSenarai ubatan yang mengandungi kandungan babi
Senarai ubatan yang mengandungi kandungan babirahman manan
 
Atletismo I Universidad Central del Ecuador Tercer semestre
Atletismo I Universidad Central del Ecuador Tercer semestre Atletismo I Universidad Central del Ecuador Tercer semestre
Atletismo I Universidad Central del Ecuador Tercer semestre Daniel Salas
 
Circuitos electricos de_automatizacion_304
Circuitos electricos de_automatizacion_304Circuitos electricos de_automatizacion_304
Circuitos electricos de_automatizacion_304Cristian Nahuelcura
 
4Ps Marketing Digital EDGEucation 2015
4Ps Marketing Digital EDGEucation 20154Ps Marketing Digital EDGEucation 2015
4Ps Marketing Digital EDGEucation 20154Ps Marketing
 
ANNUAL DAY FUNCTION MOS & SKFECT 2014
ANNUAL DAY FUNCTION MOS & SKFECT 2014 ANNUAL DAY FUNCTION MOS & SKFECT 2014
ANNUAL DAY FUNCTION MOS & SKFECT 2014 Jd Sahu
 
Pre-Con Education on APM 9.7
Pre-Con Education on APM 9.7Pre-Con Education on APM 9.7
Pre-Con Education on APM 9.7CA Technologies
 

En vedette (20)

The Future of Mobile
The Future of MobileThe Future of Mobile
The Future of Mobile
 
Boring life to happy life
Boring life to happy lifeBoring life to happy life
Boring life to happy life
 
lamaran ing
lamaran inglamaran ing
lamaran ing
 
MASENO UNIVERSITY JOURNAL Volume 1-Jan-2015-Final
MASENO UNIVERSITY JOURNAL Volume  1-Jan-2015-FinalMASENO UNIVERSITY JOURNAL Volume  1-Jan-2015-Final
MASENO UNIVERSITY JOURNAL Volume 1-Jan-2015-Final
 
Presupuesto almendra pasteleria artesanal fiat qubo
Presupuesto almendra pasteleria artesanal  fiat quboPresupuesto almendra pasteleria artesanal  fiat qubo
Presupuesto almendra pasteleria artesanal fiat qubo
 
Apendix preguntas enarm 2013
Apendix preguntas enarm 2013Apendix preguntas enarm 2013
Apendix preguntas enarm 2013
 
Master en Dirección y Gestión de Empresas de Moda
Master en Dirección y Gestión de Empresas de ModaMaster en Dirección y Gestión de Empresas de Moda
Master en Dirección y Gestión de Empresas de Moda
 
Java-Optimierung
Java-OptimierungJava-Optimierung
Java-Optimierung
 
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrena
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrenaLehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrena
Lehendkariaren hitzaldia - Vidrala enpresaren 50.urteurrena
 
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadix
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - GuadixDia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadix
Dia de las bibliotecas escolares. CEIP Ruiz del Peral - Guadix
 
Take connected action: exploring the role of different social media as partic...
Take connected action: exploring the role of different social media as partic...Take connected action: exploring the role of different social media as partic...
Take connected action: exploring the role of different social media as partic...
 
Visita paredes do rio
Visita  paredes do rioVisita  paredes do rio
Visita paredes do rio
 
Goierrikaria 13-14
Goierrikaria 13-14Goierrikaria 13-14
Goierrikaria 13-14
 
Senarai ubatan yang mengandungi kandungan babi
Senarai ubatan yang mengandungi kandungan babiSenarai ubatan yang mengandungi kandungan babi
Senarai ubatan yang mengandungi kandungan babi
 
Atletismo I Universidad Central del Ecuador Tercer semestre
Atletismo I Universidad Central del Ecuador Tercer semestre Atletismo I Universidad Central del Ecuador Tercer semestre
Atletismo I Universidad Central del Ecuador Tercer semestre
 
Circuitos electricos de_automatizacion_304
Circuitos electricos de_automatizacion_304Circuitos electricos de_automatizacion_304
Circuitos electricos de_automatizacion_304
 
4Ps Marketing Digital EDGEucation 2015
4Ps Marketing Digital EDGEucation 20154Ps Marketing Digital EDGEucation 2015
4Ps Marketing Digital EDGEucation 2015
 
ANNUAL DAY FUNCTION MOS & SKFECT 2014
ANNUAL DAY FUNCTION MOS & SKFECT 2014 ANNUAL DAY FUNCTION MOS & SKFECT 2014
ANNUAL DAY FUNCTION MOS & SKFECT 2014
 
Pre-Con Education on APM 9.7
Pre-Con Education on APM 9.7Pre-Con Education on APM 9.7
Pre-Con Education on APM 9.7
 
Delito Informatico
Delito InformaticoDelito Informatico
Delito Informatico
 

Similaire à Social Media Trends for 2014 by Vanksen

B!digital facebook 2010
B!digital  facebook 2010B!digital  facebook 2010
B!digital facebook 2010Buongiorno
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be socialJason Kelly
 
10 Amazing Social Media Marketing Tactics You Should Try Now
10 Amazing Social Media Marketing Tactics  You Should Try Now10 Amazing Social Media Marketing Tactics  You Should Try Now
10 Amazing Social Media Marketing Tactics You Should Try NowPerzonalization Team
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be socialJason Kelly
 
Presentation deck American Chamber of Commerce Digital ROIs
Presentation deck American Chamber of Commerce Digital ROIsPresentation deck American Chamber of Commerce Digital ROIs
Presentation deck American Chamber of Commerce Digital ROIsDaniel Heerkens
 
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...American Chamber of Commerce talk: Is measuring the effectiveness of your dig...
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...2Stallions Digital Agency
 
Presentation with links
Presentation with linksPresentation with links
Presentation with linksAmber Creed
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentationHasnain Baber
 
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...Tin180 VietNam
 
The New Economy Powered by Fans
The New Economy Powered by FansThe New Economy Powered by Fans
The New Economy Powered by FansBranded Ltd
 
SOCIAL MEDIA + BUSINESS
SOCIAL MEDIA + BUSINESSSOCIAL MEDIA + BUSINESS
SOCIAL MEDIA + BUSINESSAmber Creed
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
 
How to be a social brand?
How to be a social brand?How to be a social brand?
How to be a social brand?Romain Ricard
 
Q3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends ReportQ3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends ReportThe Social Lights
 
Social media findings
Social media findingsSocial media findings
Social media findingsLEGO Group
 
Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportThe Social Lights
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015Hellocomputer
 
Week One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsWeek One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsDespina Karatzias
 

Similaire à Social Media Trends for 2014 by Vanksen (20)

B!digital facebook 2010
B!digital  facebook 2010B!digital  facebook 2010
B!digital facebook 2010
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be social
 
10 Amazing Social Media Marketing Tactics You Should Try Now
10 Amazing Social Media Marketing Tactics  You Should Try Now10 Amazing Social Media Marketing Tactics  You Should Try Now
10 Amazing Social Media Marketing Tactics You Should Try Now
 
Introduction on how to be social
Introduction on how to be socialIntroduction on how to be social
Introduction on how to be social
 
Presentation deck American Chamber of Commerce Digital ROIs
Presentation deck American Chamber of Commerce Digital ROIsPresentation deck American Chamber of Commerce Digital ROIs
Presentation deck American Chamber of Commerce Digital ROIs
 
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...American Chamber of Commerce talk: Is measuring the effectiveness of your dig...
American Chamber of Commerce talk: Is measuring the effectiveness of your dig...
 
Presentation with links
Presentation with linksPresentation with links
Presentation with links
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentation
 
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
 
The New Economy Powered by Fans
The New Economy Powered by FansThe New Economy Powered by Fans
The New Economy Powered by Fans
 
SOCIAL MEDIA + BUSINESS
SOCIAL MEDIA + BUSINESSSOCIAL MEDIA + BUSINESS
SOCIAL MEDIA + BUSINESS
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networks
 
How to be a social brand?
How to be a social brand?How to be a social brand?
How to be a social brand?
 
Q3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends ReportQ3 | 2016 Social Media Trends Report
Q3 | 2016 Social Media Trends Report
 
Social media findings
Social media findingsSocial media findings
Social media findings
 
Q1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends ReportQ1 | 2016 Social Media Trends Report
Q1 | 2016 Social Media Trends Report
 
Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020Social Media Marketing Strategy for your Business in 2020
Social Media Marketing Strategy for your Business in 2020
 
Social Media Trends Report 2015
Social Media Trends Report 2015Social Media Trends Report 2015
Social Media Trends Report 2015
 
Week One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accountsWeek One: Social media for tourism and Managing multiple accounts
Week One: Social media for tourism and Managing multiple accounts
 

Plus de Vanksen

Le digital au service des patients et des professionnels de santé
Le digital au service des patients et des professionnels de santéLe digital au service des patients et des professionnels de santé
Le digital au service des patients et des professionnels de santéVanksen
 
Empowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentEmpowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentVanksen
 
Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...Vanksen
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Business on TikTok: After the Hype, the New Norm?
Business on TikTok: After the Hype, the New Norm?Business on TikTok: After the Hype, the New Norm?
Business on TikTok: After the Hype, the New Norm?Vanksen
 
Business sur TikTok: Après la Hype, le Nouveau Standard ?
Business sur TikTok: Après la Hype, le Nouveau Standard ?Business sur TikTok: Après la Hype, le Nouveau Standard ?
Business sur TikTok: Après la Hype, le Nouveau Standard ?Vanksen
 
Digital Business Acquisition: How to Perform?
Digital Business Acquisition: How to Perform?Digital Business Acquisition: How to Perform?
Digital Business Acquisition: How to Perform?Vanksen
 
Digital Business Acquisition : comment performer ?
Digital Business Acquisition : comment performer ?Digital Business Acquisition : comment performer ?
Digital Business Acquisition : comment performer ?Vanksen
 
B2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generationB2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generationVanksen
 
B2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsB2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsVanksen
 
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?Vanksen
 
Employee Advocacy : Turn your employees into better brand ambassadors
Employee Advocacy : Turn your employees into better brand ambassadorsEmployee Advocacy : Turn your employees into better brand ambassadors
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
 
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategySucceeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategyVanksen
 
Développer sa stratégie Social Media à l'international
Développer sa stratégie Social Media à l'internationalDévelopper sa stratégie Social Media à l'international
Développer sa stratégie Social Media à l'internationalVanksen
 
2018 UX & Web Design Trends
2018 UX & Web Design Trends2018 UX & Web Design Trends
2018 UX & Web Design TrendsVanksen
 
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Vanksen
 
La digitalisation de l'assurance vie au Luxembourg
La digitalisation de l'assurance vie au LuxembourgLa digitalisation de l'assurance vie au Luxembourg
La digitalisation de l'assurance vie au LuxembourgVanksen
 
Drive-to-store : quelle stratégie pour performer ?
Drive-to-store : quelle stratégie pour performer ?Drive-to-store : quelle stratégie pour performer ?
Drive-to-store : quelle stratégie pour performer ?Vanksen
 
Polémique sociétale & gestion de crise par les marques
Polémique sociétale & gestion de crise par les marquesPolémique sociétale & gestion de crise par les marques
Polémique sociétale & gestion de crise par les marquesVanksen
 
The digitalisation of the Annual Report
The digitalisation of the Annual ReportThe digitalisation of the Annual Report
The digitalisation of the Annual ReportVanksen
 

Plus de Vanksen (20)

Le digital au service des patients et des professionnels de santé
Le digital au service des patients et des professionnels de santéLe digital au service des patients et des professionnels de santé
Le digital au service des patients et des professionnels de santé
 
Empowering patients and health professionals through digital content
Empowering patients and health professionals through digital contentEmpowering patients and health professionals through digital content
Empowering patients and health professionals through digital content
 
Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...Socio-digital evolutions and micro-communities: what business opportunities d...
Socio-digital evolutions and micro-communities: what business opportunities d...
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Business on TikTok: After the Hype, the New Norm?
Business on TikTok: After the Hype, the New Norm?Business on TikTok: After the Hype, the New Norm?
Business on TikTok: After the Hype, the New Norm?
 
Business sur TikTok: Après la Hype, le Nouveau Standard ?
Business sur TikTok: Après la Hype, le Nouveau Standard ?Business sur TikTok: Après la Hype, le Nouveau Standard ?
Business sur TikTok: Après la Hype, le Nouveau Standard ?
 
Digital Business Acquisition: How to Perform?
Digital Business Acquisition: How to Perform?Digital Business Acquisition: How to Perform?
Digital Business Acquisition: How to Perform?
 
Digital Business Acquisition : comment performer ?
Digital Business Acquisition : comment performer ?Digital Business Acquisition : comment performer ?
Digital Business Acquisition : comment performer ?
 
B2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generationB2B & Growth Hacking: drawing from startups for online lead generation
B2B & Growth Hacking: drawing from startups for online lead generation
 
B2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leadsB2B & Growth Hacking: s'inspirer des startups pour générer des leads
B2B & Growth Hacking: s'inspirer des startups pour générer des leads
 
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?
Employee Advocacy : Comment faire de vos employés vos meilleurs ambassadeurs ?
 
Employee Advocacy : Turn your employees into better brand ambassadors
Employee Advocacy : Turn your employees into better brand ambassadorsEmployee Advocacy : Turn your employees into better brand ambassadors
Employee Advocacy : Turn your employees into better brand ambassadors
 
Succeeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategySucceeding Internationally with your Social Media strategy
Succeeding Internationally with your Social Media strategy
 
Développer sa stratégie Social Media à l'international
Développer sa stratégie Social Media à l'internationalDévelopper sa stratégie Social Media à l'international
Développer sa stratégie Social Media à l'international
 
2018 UX & Web Design Trends
2018 UX & Web Design Trends2018 UX & Web Design Trends
2018 UX & Web Design Trends
 
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
Automobile & Digital : des enjeux aux nouveaux usages, de la visibilité à la ...
 
La digitalisation de l'assurance vie au Luxembourg
La digitalisation de l'assurance vie au LuxembourgLa digitalisation de l'assurance vie au Luxembourg
La digitalisation de l'assurance vie au Luxembourg
 
Drive-to-store : quelle stratégie pour performer ?
Drive-to-store : quelle stratégie pour performer ?Drive-to-store : quelle stratégie pour performer ?
Drive-to-store : quelle stratégie pour performer ?
 
Polémique sociétale & gestion de crise par les marques
Polémique sociétale & gestion de crise par les marquesPolémique sociétale & gestion de crise par les marques
Polémique sociétale & gestion de crise par les marques
 
The digitalisation of the Annual Report
The digitalisation of the Annual ReportThe digitalisation of the Annual Report
The digitalisation of the Annual Report
 

Dernier

THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...Riches General marchandise
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"SocioCosmos
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịUreka Media Vietnam CO., LTD
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealSocioCosmos
 
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.lindseyjanelladuran
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial managementHazel Johnson
 

Dernier (6)

THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
 
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial management
 

Social Media Trends for 2014 by Vanksen

  • 1. Social Media Trends 2014 News, brand opportunities and trends for 2014
  • 2. Social media has transformed our way of communicating informing, entertaining…
  • 3. In 2013, the big players remained the same … Facebook, Youtube, Twitter, Google+, Instagram…
  • 4. But social media is constantly evolving… Wikipedia already has 200 social networks on its non-exhaustive list! http://bit.ly/1gjFO6Y
  • 5. 5
  • 6. Overview of the main social networks (figures, highlights, opportunities for brands…) and trends to watch out for in 2014 !
  • 7. 7 Agenda 1 – Conversational social networks 3 – Trends for 2014 1.1 Facebook 3.1 Niche networks 1.2 Twitter 3.2 All-in-one networks 1.3 Google + 3.3 Secure networks 1.4 Foursquare 3.4 Social Discovery 2 – Image social networks 2.1 Youtube 2.2 Dailymotion 2.3 Instagram 2.4 Pinterest 2.5 Tumblr 2.6 Vine 2.6 Snapchat 3.4 Social TV 3.4 Music and social media 3.4 Brands' social networks What to remember
  • 8. 8 1. Conversational social networks Facebook, Twitter, Google +, Foursquare
  • 10. 10 Facebook Still the leader 1.19 billion users in the world 28 million in France 728 million daily active users (16.4 million in France) 4.5 billion likes everyday 10 billion messages sent everyday http://bit.ly/16RbDOs 4.75 billion content published daily 350 million photos published everyday
  • 11. 11 Facebook But a certain weariness > The commitment rate has gone from 3% to 1% in one year > According to The Guardian, teens are abandoning Facebook for messaging applications such as WhatsApp or WeChat Why? Facebook’s target audience is aging, parents are on Facebook, users’ weariness, people are looking for more privacy http://bit.ly/1dsSogv
  • 12. 12 Facebook Mobile Of the 28 million active monthly users of Facebook in France, 17 million access it via mobile On mobile, members access Facebook nearly 18 times a day on the weekend http://bit.ly/16RbDOs
  • 13. 13 Facebook A conversion tool Facebook is the best social network that generates shopping traffic on retail sites cabinet RichRelevance, septembre 2013 : http://bit.ly/191wscS
  • 14. 14 Facebook Advertising on Facebook 2 goals • Generate traffic on websites or increase the number of fans on Facebook pages • Increase the effectiveness of Facebook page posts in terms of scope and therefore commitment.
  • 15. 15 Facebook Types of advertising on Facebook: Facebook Ad What? This ad is composed of a title of 25 characters, a text of 90 characters and an image with 100x72px dimensions. Where ? On the right hand side of the news feed and profiles Principal interest ? It can direct you to a landing page and therefore accentuate your transformation rate. There are a lot of targeting options to reach a very fine audience. This means that new fans, users and participants can be obtained.
  • 16. 16 Facebook Types of advertising on Facebook: Sponsored post What? A sponsored post is like a traditional Facebook ad except that it is a pushed brand publication (video, photo, status) Where ? On the right hand side of the news feed Principal interest ? Highlights the activity of a brand directly into the news feed and captures the attention of internet users with attractive content. Promotes a message and increases commitment.
  • 17. 17 Facebook Types of advertising on Facebook: Sponsored story What ? Sponsored stories are messages coming from friends about them engaging with a Page, app or event that a business, organization or individual has paid to highlight so there's a better chance people see them. Where ? To friends of people interacting (Like, Comment, Share) only (in the newsfeed) Principal interest? Generates interest by promoting the interaction of a contact The sponsored stories will be removed as of April 2014: http://bit.ly/1dJfwE5
  • 18. 18 Facebook Types of advertising on Facebook: Promoted post What ? Publication on a brand’s page whose visibility is momentarily accentuated for the audience of the page and its connections. Principal interest? It is becoming increasingly hard to « naturally » captivate internet users, promoted posts are useful for boosting a publication so that it is seen by a larger proportion of your audience.
  • 19. 19 Facebook Types of advertising on Facebook: The Dark posts or unpublished posts What ? A publication that only appears on the newsfeed and not on your timeline. Where? On the newsfeed of the people you wish to target Principal interest? This allows you to reach a specific audience without « polluting » all of your fans, test certain posts that you do not wish to appear on your timeline and equally target a very fine audience.
  • 20. 20 Facebook Types of advertising on Facebook: Facebook Offers What ? The offers are coupons which facebook users can use « in store », « online » or « in store and online ». It is possible to limit participants and to fix a cut-off date. Where ? In the newsfeed and sponsored news or on the right hand side. Principal interest ? Put forward your activity with a special offer
  • 21. 21 Facebook Types of advertising on Facebook: Advertising for mobile applications What? Traditional advertising that advertises a mobile application Where ? On mobile phones Principal interest? Invite internet users to download an application with a direct link to iOS or Android marketplace
  • 22. 22 Facebook Good to know: Competitions Sponsored posts The images are optimised, larger than classic posts and redirect you to the brand’s site. The image can be in classic JPEG format but GIF can also be used. Via a dedicated application or directly on the Facebook timeline as of August 2013 The organisation of competitions, quizzes or votes can collect user information of a page. To come: Sponsored videos Previewed for 2014, videos of 15 seconds will appear in users’ newsfeeds, which can be clicked on in order to be viewed.
  • 23. 23 Facebook The open graph: targeting and client knowledge The Open graph relays the different user activities to produce target information for brands. It is a protocol that permits third party websites to interact the information of a Facebook profile with the relations of the latter on « Facebook Connect ». The open graph allows application editors to diffuse the actions of Facebook users on their website: (Fabien listens to a song on Spotify, Romain watched a video on Dailymotion…). Beyond the integration of Facebook plug-ins, this allows brands to collect a lot of information about internet users and their network in order to suggest targeted products.
  • 24. 24 Facebook The graph search The graph search It’s the new search engine of Facebook, it gives a very wide search option for users. For example you can now search for people who live in a precise city and who like a precise brand. A challenge for retail brands : be sure to set up local pages for each outlet http://bit.ly/1dFFfir Closely watch the moment that graph search would allow you to see who has written a review about a specific product…
  • 25. 25 Facebook Facebook: the next Yelp ? Facebook is currently testing a rating scale for pages. These stars aim to give more precision to the commitment and interest of fans of pages/brands. A new functionality to monitor closely, will Facebook become the new Yelp?
  • 26. 26 Facebook More news in Facebook users newsfeeds In order to best respond to the needs of users, Facebook has put in place a few modifications on the newsfeed with the aim of giving visibility to media news (such as news sites).
  • 27. 27 Google & Facebook Facebook and Google join forces Google and Facebook, until now considered competitors in online advertising, are going to cooperate. To continue its growth (remember that Google has passed the symbolic $ 1,000 on the Stock Exchange), in an economy where recommendation and prescription influence buys, Google is evolving its advertising offer. It is in partnership that Google has always drawn its strength and this turn will surely create greater visbility for brands.
  • 28. 28 Facebook, the interest for brands? Create a dialogue Be reactive Portray values Acquire potential clients Organise competitions, federate Finely target (Facebook Ads, sponsored posts) Get to know clients (Social CRM)
  • 30. 30 Twitter 218 million active users and 100 million daily active users 500 million accounts created 218 million active monthly users 100 million daily connected users 5.5 million in France 2.3 million active users in France http://bit.ly/16RbDOs http://bit.ly/IOObZ0 400 million tweets sent on average per day 75 % of users connect through mobiles
  • 31. 31 Twitter Types of advertising on Twitter: Sponsored accounts What ? It is a suggestion of which accounts to follow, published only for those you choose through targeting options Principal interest ? Quickly create a base of followers
  • 32. 32 Twitter Types of advertising on Twitter: Sponsored tweet What ? Your tweet will be relayed to a larger audience thanks to Twitter targeting (socio-demo, interests, accounts followed…) Principal interest ? To be heard and to generate traffic towards a site
  • 33. 33 Twitter Types of advertising on Twitter: Sponsored trends What? Your hashtag trend will be visible at the top of the « trending now » list, this format redirects to a tweet in pole position in conversations about the trend. Sponsored trends guarantee up to 10 million impressions per day in France. It can be bought for a period of 24hrs, in a specific country, for €5k. Principal interest ? An excellent branding tool. To relay an event, a buzz operation or a brand.
  • 34. 34 Twitter Twitter and brands Mercedes-Benz #YouDrive Mercedes-Benz launched a social and interactive experience on iTV channel. Thus, twitter users could decide the end of the TV spot using the #YouDrive hashtag.
  • 35. 35 Twitter Twitter and brands The SurrenderYourSay campaign To inform Twitter users about Gilles de la Tourette syndrome. The Canadian Foundation for Tourette’s syndrome put in place a system of uncontrollable tweets on Twitter. The operation entitled #SurrenderYourSay , aimed to replicate the drivers of Tourette tics on the accounts of participants. An operation that brought a great deal of visibility to the Foundation on Twitter.
  • 36. 36 Twitter Twitter news Twitter Music will be shutdown The social network associated with iTunes, Spotify and Rdio to detect and play titles mentioned in tweets, through an iOS application and separate web platform. Due to little success the application has been forced to shut down.
  • 37. 37 Twitter Twitter news Twitter, the prefered network of young people A Comescore study has confirmed the trend observed in the panorama of social networks: Twitter is the chosen platform of young people, on both desktop and mobile, and has overtaken Facebook. Indeed, more than 32,3 % of 15-24 year olds are present on the microblogging platform, compared to 28,9 % on Facebook.
  • 38. 38 Twitter Twitter news Twitter Cards Twitter Cards can enrich and add value to the content of your site (thanks to an integration of tags at the top of the page’s website) whilst it is shared on Twitter (photo, video…). This will significantly increase the traffic towards your site but also share its content. Explication en vidéo : http://bit.ly/1kOmGL6
  • 39. 39 Twitter Twitter news Multi device advertising targeted Twitter launches its retargeting offer called Tailored Audience. Users who have shown interest for a brand can receive personalised offers on all devices.
  • 40. 40 Twitter Twitter News Programmable Tweets Advertisers can run promotional tweet campaigns and plan in real-time. Ideal for times when not at work but when users are still very active: evenings, weekends, holidays ...
  • 41. 41 Twitter, the interest for brands? Watch a topic or community Create dialogue Be reactive (SAV) Inform Support an event operation (hashtags) Generate traffic (sponsored tweets)
  • 43. 43 Google + Encouraging figures 500 million accounts created 5,3 million in 80 % of users login on a France weekly basis 235 million active users per month 135 million users of Google + stream http://bit.ly/16RbDOs 5 million “+1″ 67 % of users are men clicked on daily
  • 44. 44 Google+ But users who share less than on other social networks According to +Gigya, Google+ users represent only 2% of shares on social networks…while Facebook has 50% and Twitter 24%.
  • 45. 45 Google+ And who spend less time According to Comscore, Google+ users spent 3.3 minutes during the month of January 2013. A paltry figure compared to the 7.5 hours spent on Facebook during the same period.
  • 46. 46 Google+ Google+ and brands A brand can create a business page which users can add to their circles, recommend (+1) but also share the content. Since October 2013, pages can be promoted in sponsored ads. Unlike facebook ads, the Google+ ads do not appear in the network but in other platefoms of Google, and the targeting is limited. Members must check a box in order for their names not to be used for advertising purposes.
  • 47. 47 Google+ Google+ and brands Hashtags integrated into Google search Google introduces hashtags for Google+ publications in its search results. This new function allows internet users to access Google+ content relative to their search. The search results are found in a block at the right of the traditional search. The content is clickable and redirects you to the publications, only those which are public will be displayed.
  • 48. 48 Google+ Google Hangouts and brands Google Hangouts is a multiparticipant videoconference service integrated into the Google+ network, connected to Gmail and available as an application for iOS and Android. The stream can be viewed directly on Youtube or directly downloaded. Once the hangout has finished, it stays online as a Youtube video. This allows brands to create more connections and exchanges. En vidéo : http://bit.ly/JqT5f8
  • 49. 49 Google+ Google Hangouts and brands Glamour Glamour has launched a series of Hangouts over a month with its employees. The videos are all sponsored by brands. During a Hangout sponsored by L'Oreal, a stylist presents brand products. Certain Hangouts are open to discussion, others are not, but users are always welcome to comment on social networks.
  • 50. 50 Google+ Google Hangouts and brands Versace For the launch of her collection in New York, Donatella Versace organised a Hangout for fans At the Hangout, a famous American fashion blogger previewed some models alongside Donatella.
  • 51. 51 Google+ Google launches Helpouts Helpouts is a platform for knowledge sharing by connecting users with experts from different fields. The Helpouts rely on Google Hangouts and thus allow professionals and individuals to organize training sessions, free or paid, through videoconferencing. Helpouts is an opportunity for brands to create a close relationship with a logical policy Sephora and Weight Watchers have already put forward their advice and coaching En vidéo : http://bit.ly/1fxNQFI
  • 52. 52 Google+ Google launches restricted communities Google+ announces “restricted communities” Google+ has announced the launch of “restricted communities“, a functionality which prevents non members of an organisation from joining. The system is designed to allow businesses to create private communities or invitationonly access.
  • 53. 53 Google +, the interest for brands? Create a dialogue Inform Support an event operation (hashtags) Improve its referencing and visbility throughout Google. Reach niche circles
  • 55. 55 Foursquare Low penetration rate in France 40 million users worldwide Source : Foursquare « About » 40 000 « Superusers » producing 1 million updates each month http://bit.ly/1i1rDRj More than 4.5 billion check ins
  • 56. 56 Foursquare Foursquare and brands The geolocation and recommendation network Users post reviews about every place, it is interesting for brands to watch it and to create their own pages. It is also a way to define brand ambassadors.
  • 57. 57 Foursquare Foursquare and brands Promotional offers The offers are launched through the « Specials » menu. Games, competitions and challenges can encourage users to come back multiple times to a place. It is a good way to create customer loyalty.
  • 58. 58 Foursquare Foursquare and brands The lists Foursquare allows users to create lists of places of interest. Far from the functionalities dedicated to brands, Gucci had the idea of making a global list of « Gucci Places » These places are in relation to the DNA of the brand, it includes Gucci boutiques, palaces, and even french parks.
  • 59. 59 Foursquare Foursquare and brands Analyse the impact Anaylse the impact: The Analytics platform provides information such as: which visitor appeared the most times at the location, the total number of check-ins, sex distribution of consumers, "schedule" check-ins throughout the day, or yet the % of check-ins that have been shared on other social networks.
  • 60. 60 Foursquare Foursquare and brands Launch of targeted advertising In October 2013 Foursquare announced the launch of Foursquare Ads: targeted advertising for small businesses.
  • 61. 61 Foursquare Foursquare and brands Coming soon : post-checkin ads Announced in May, post-checkin ads should arrive. This new feature will display a contextualized advertisement depending on user checkins.
  • 62. 62 Foursquare, the interest for brands? Personalised promotions Generate in-store traffic Generate positive reviews Make customer loyalty
  • 63. A certain weariness towards the great « giants » is felt it generates a migration and an interest for « image based » social networks.
  • 64. 64 2. Image social networks Youtube, Instagram, Vine, Pinterest, Tumblr, Snapchat
  • 66. 66 Youtube 3rd most visited website– according to Alexa 1 billion active users worldwide 26 million unique users in France 6 billion hours of video are watched on Youtube every month http://bit.ly/16RbDOs + http://bit.ly/17LGMiX 100 hours of video are put on Youtube every minute 1/4 of visitors are on mobiles
  • 67. 67 Youtube Youtube has become the favourite website of teenagers, more so than Facebook. 50% 12-15 year olds identify Youtube as their favourite site followed by Facebook at 45,2% http://bit.ly/1cqF2QM
  • 68. 68 Youtube Youtube has become the favourite website of teenagers, more than Facebook. 90% of internet traffic will be issued from videos in 2017 Online video consumption has increased from 4,2% in 2011 to 18% in 2013 http://bit.ly/ISzGDV
  • 69. 69 Youtube Youtube and brands Traditional ads Before a video Next to a video In search results
  • 70. 70 Youtube Youtube and brands Video Ads Zagg, the pioneer of protective films for computers and mobiles publishes approximately 100 new titles a year to prove the effectiveness of its products. With TrueView a targeted campaign, Zagg has a 75% conversion rate through targeted videos.
  • 71. 71 Youtube Youtube and brands Brand videos Recently, Dior launched its campaign with Robert Pattinson on Youtube, it allowed the brand to lead the viral videos with 4.2million views the week of the 10th October 2013 and reached 14 million views in just 2 months. http://bit.ly/1f0x4lI
  • 72. 72 Youtube Youtube and brands Interactive videos Youtube offers many features to create an interactive video. A large number of brands are taking to interactive video games to push the creativity to the maximum and to translate the histroy of the brand.
  • 73. 73 Youtube Youtube and brands Oldspice Old Spice is THE textbook case for successful Youtube campaigns. In 2010, Old Spice launched a web campaign that was shared and imitated a lot. Several months later the brand decided to respond to internet users: bloggers, commentators, celebrities or simple tweeters received hundreds of custom videos. http://bit.ly/1atQNmp The campaign has made more than a billion impressions. The brand has become number one in its sector.
  • 74. 74 Youtube Youtube and brands Hell Pizza In 2010 Hell Pizza launched one of the first interactive campaigns. Under a zombie invasion, you are a pizza delivery man. At several points you are invited to make a decision changing the course of the video. Of note: one year of free pizza for the winner. The video generated 110 000 views in 4 days (10 million today), not a bad score for a small pizza chain from New Zealand! http://bit.ly/1atQQyD
  • 75. 75 Youtube Youtube and brands Burger King Burger King has launched an innovative campaign that makes fun of users weariness through pre-roll videos on Youtube by creating… 64 of them. These pre video adverts were adapted to the search of the internet user on Youtube. http://bit.ly/1dgDiHw
  • 76. 76 Youtube Youtube news Youtube changed its comments policy The system will be completely reviewed to highlight the most relevant comments, those of your friends on Google +, and those that have generated the most conversations.
  • 77. 77 Youtube, the interest for brands? Share brand vision Stage their story Engage their community Express creativity (interactive campaigns) Improve visbility (Google Adwords) Support events
  • 79. 79 Dailymotion 31st most visited site 110 million unique visitors per month 16 million unique visitors in France 83 minutes spent each month on the site by users 18 videos seen by users each month 250 million videos watched on mobiles
  • 81. 81 Dailymotion Dailymotion and brands Speacial ads Danone made chefs from the program « Kitchen nightmares » interact with Dailymotion banners to accentuate them. A campaign that plays with the ad for Danette… http://bit.ly/1kgbxaU
  • 82. 82 Dailymotion Dailymotion and brands Special ads Dailymotion allowed Eram to put a carrousel into the video. Hovering over the carrousel meant that users could visualise the products in a larger format, and of course buy them. An integrated program for ERAM…
  • 83. 83 Dailymotion, the interest for brands? Share brand vision Stage their story Engage their community Express creativity (interactive campaigns) Support events
  • 85. 85 Instagram 1st editing and photoshare site 150 million active users in the world 1,8 million unique visitors in France 16 billion shared 1 billion likes per day photos http://bit.ly/1cNppnx 1000 comments per second
  • 86. 86 Instagram The Instagram evolution June 2013 Instagram launches video capture to compete with Vine October 2013 Instagram launches the « native » ad on its social network December 2013 Instagram Direct : send photos to selected friends directly
  • 87. 87 Instagram Instagram and brands The« Jobs » trailer The JOBS film is the first to launch its trailer on Instagram thanks to the video function launched in June 2013. The Levi’s contest branding Levi’s launched a worldwide campaign« Iamlevis » to find a Levi’s ambassador.
  • 88. 88 Instagram Instagram and brands The spot TV of Confused A spot TV preview unveiled on Instagram Confused.com the first insurance comparison site in the United Kingdom, decided to modernise its communication by using Instagram in an innovative way. On the occasion of its new TV spot, Confused.com unveiled a preview of its ad on its Instagram account. The 10 second extract featured Brian, the robot mascot of the campaign. Liking the publication on Instagram, users gained the chance to win the enclosure which appears in the spot.
  • 89. 89 Instagram Instagram and brands Nike ID and PhotoID Nike launches PhotoID in partnership with Instagram The brand proposed to transpose 3 photos in 1 of their proposed Air Max (AM 1, AM 90 or AM 95) so that it absorbs the colours of the selected photo ! To do so, you access your photo gallery, select the right photo for your pair of shoes and the let’s go !
  • 90. 90 Instagram, the interest for brands? Share brand vision Stage their story Organise competitions Engage their community Focus on UGC
  • 92. 92 Pinterest 3rd social network to drive business traffic 48,7 million members worldwide 80 % of users are female 80 % of pins are repins 20 million active users in the world 157 000 in France http://bit.ly/19SnLQq + http://bit.ly/1aJYk0h 3rd social network that generates shopping traffic on a retailer website
  • 93. 93 Pinterest 3rd social network to drive business traffic In the United States, a report established by the research firm Piqora explains that Pinterest has helped to double the sales of certain retailers over Black Friday, even trippling them during Cyber Monday*. This proves that users not only use Pinterest for inspiration, but also to find products worth being bought. https://www.piqora.com/
  • 94. 94 Pinterest Pinterest is … A source of inspiration A tool for monitoring trends A sharing platform A shopping site, where internet users scroll and discover clothes, objects etc. which they want to buy.
  • 95. 95 Pinterest Pinterest is … • • • • Very involved communities on specific topics Sustainable content: content is regularly reassembled in searches. An opportunity to export: a Pin can pass from one country to another in a click, and with an adapted e-commerce site, the conversion can be quick. Traffic towards sites: 1 content pinned is on average repinned 3 times and generates 4 clicks. 5 million articles are pinned on a daily basis.
  • 96. 96 Pinterest Pinterest and brands Kotex – an operation of influence Kotex, the American female hygene brand selected 50 influencers on Pinterest and sent them each a custom package inspired by their table of inspirations. They simply had to take a photo and share it on Pinterest. The ROI of this campaign is complicated to put into figures but it generated a big buzz and meant that the brand was widely spoken about, it was therefore a success for the image of the brand.
  • 97. 97 Pinterest Pinterest and brands Topshop – competition Topshop launched a Christmas competition. Internet users were invited to pin a board of their ideal Christmas Day with clothes, decorations, food… After having sent off their board, the winners got the chance to win a look behind the scenes of the brand or even create their dream shoes.
  • 98. 98 Pinterest Pinterest and brands Peugeot – integrated treasure hunt The official account of Peugeot Panama rewarded users who successfully completed a puzzle on Pineterst. They had to find information on their facebook page or their website. This campaign shows both the contest system and the use of cross media.
  • 99. 99 Pinterest Pinterest and brands Oreo – creation of content On its account, Oreo showcased creativity in the long run by customising cakes according to current events. The brand thus increased its visibility as pictures of the creations were shared on Pinterest.
  • 100. 100 Pinterest Pinterest and brands Sephora – advice Sephora provides tips and tricks on its Pinterest account, a content that is highly shared on the social network: DIY, advice, tutorials.
  • 101. 101 Pinterest To come The network has announced that sponsored pins will be introduced to monetise its model. Ads A test phase will be the next step. It ensures the relevance of targeting and takes into account users’ feedbacks.
  • 102. 102 Pinterest, the interest for brands? Share brand vision Stage their story Engage their community Generate conversion and traffic on their e-shop
  • 104. 104 Tumblr The Tumblr craze 166 million active users in the world Source : tumblr of which 4.7 million are active users in France 141.4 million blogs 64 billion posts
  • 105. 105 Tumblr Tumblr is … • A platform that takes the codes of blogging, micro-blogging and photo sharing sites • A platform based on simplicity and sharing (thought to be relayed on social networks) • Humour and fashion are the topics most discussed by the users of Tumblr
  • 106. 106 Tumblr Tumbr and brands Ebay Ebay launched its Tumblr« The Inside Source » to highlight its experience in « trend chasing » and to go beyond the e-commerce site known to all. This Tumblr is managed by a lot of fashion influencers and vehicules a trendy image and upscales branding.
  • 107. 107 Tumblr Tumbr and brands RATP The RATP created a tumblr event which responded to a current event about the brand. RATP has shown its responsiveness and sense of humor.
  • 108. 108 Tumblr Tumblr news In January 2014, Tumblr launched the « sponsored trending blogs » on mobile : it highlights Sponsored blogs in the list of the most popular blogs. The little $ easily identifies the blog as sponsored.
  • 109. 109 Tumblr, the interest for brands? Share brand vision Stage their story Développer l’engagement de sa communauté Engage their community Generate conversion and traffic on their e-shop Generate traffic Improve referencing on search engines Support events
  • 111. 111 Vine The netowrk of 6 second videos, bought by Twitter 40 million users worldwide 2013 5 Vines are tweeted per second Vines are shared 4 times as much as online videos. In May, Vine was the most downloaded ap from the AppStore http://bit.ly/1dgIf2Q
  • 112. 112 Vine Vine and brands Ballantine’s To illustrate new ways of drinking Ballantine’s, the well known whiskey brand bet on the new trendy social network Vine. The brand launched “BallanVine’s”, cocktail recipes illustrated in 6 seconds : « They are so simple that they can be made in 6 seconds! »
  • 113. 113 Vine Vine and brands Airbnb Airbnb called upon its community to produce a branded film. For the “Hollywood and Vines“ film, users were invited to create a Vine video (of 6 seconds max) and relay it with the hashtag #AirbnbHV. The instructions are as follows: shoot a paper airplane and be creative to represent the Airbnb spirit. The lucky winners will have their spot in the next Vine TV spot.
  • 114. 114 Vine Vine et les marques Natwest To go beyond the constraint of 140 characters in response to consumers on Twitter, NatWest used Vine to create "tutorials", a kind of FAQ in images.
  • 115. 115 Vine Vine and brands Wolverine 20th Century Fox decided to be innovative by putting the first teaser of the film Wolverine on Vine… only 6 seconds worth!
  • 116. 116 Vine, the interest for brands? Share brand vision Stage the story Développer community de sa communauté Engage the l’engagement Organise competitions Tease Recruit
  • 118. 118 Snapchat Snapchat is… People are scared of sharing information, want more digital intimacy, to communicate without trace on the web, to try out new networks than the ‘colossus’ of the web (Facebook and Twitter)… plenty of reasons why internet users love SnapChat! • • The photo self destructs after a few seconds on SnapChat : no trace is left on social networks Many «copycat» apps have been launched follwing its success.
  • 119. 119 Snapchat Snapchat, the success of ghost photos More than 8 million members worldwide 200 million ghost images are sent via the application Thats 4 times more than the number of pictures published daily on Instagram. http://huff.to/1cqJizJ
  • 120. 120 Snapchat Snapchat and brands 16 Handles The New York based frozen yoghurt brand 16 Handles offered a discount to its fans who sent them a photo of themselves whilst trying to eat a frozen yoghurt. In order to do so they had to add the brand to their contact list. The results of the campaign were not disclosed but the transaction has enabled the brand to position itself with teenagers and to increase its visibility.
  • 121. 121 Snapchat Snapchat and brands MTV MTV used Snapchat to promote its new tv show by sending snapchats from behind the scenes to their fans.
  • 122. 122 Snapchat Snapchat and brands Southwest Airlines Southwest Airlines randomly posts photos of cities that the company serves without naming them. The first Snapchat user to reply with the (correct) name of the city wins airplaine tickets to this destination.
  • 123. 123 Snapchat Snapchat and brands Karmaloop Karmaloop (online clothing store) made a bold move. By adding Karmaloop to contact lists, users recieved photos of models, without the clothes of the brand! (yes!).
  • 124. 124 Snapchat Snapchat news Snapchat has just launched: Stories It is a timeline allowing users to send photos or videos over a 24hr period to their contacts (or the public). This update allows to put for multiple content made of photos or videos to be put online. Thanks to these updates, advertisers can stage their speeches on Snapchat, even if it distorts the short lived character of Snapchat a little.
  • 125. 125 Snapchat, the interest for brands? Play on the ‘short lived’ aspect to create suspense Reach a young connected tartget Engage the community
  • 128. 128 Path Only 150 friends allowed Path defines itself as the « network of real friends » whilst Facebook is well known for the 5000 friends limit, Path has set the limit at 150. The social network promises the security of information : the main issue with Facebook. In May 2013, Path, the most downloaded application in France, passed the milestone of 10 million global users (8,000,000 in just one year).
  • 129. 129 Social Number and Whisper Totally anonymous networks Social Number allows for ultimate anonymity. Each profile is reduced to a number and the freedom of speech is complete! Whisper is an anonymous social network where pictures accompanied by text can be shared. The service launched in 2013 has already won 2 million users and offers a freemium subscription model to send private messages.
  • 130. 130 Niche social networks The networks by interests or targets People are tired of big social networks and are looking for networks related to their affinities, they are attracted to specific social networks, niche networks. For example, « Foodspotting » for sharing photos of food, recipes and restaurant reviews… « Couple » for couples, « CafeMom » for mums, « Catster » for cat fans, « Wiser » for people interested in sustainable development…
  • 131. 131 Niche social networks Justin Bieber launches « Shots of me » dedicated to ‘selfies’ Justin Bieber takes part in the selfie trend by simplifying it through the creation of a dedicated social network. Here each user is voluntarily present to take a photo of themselves, and they cannot cheat: they cannot add a pre taken photo or modify one taken according to the application. This app aims to create a « positive » experience and therefore does not authorise comments (only likes), and users can make their accounts private.
  • 133. 133 Pheed The « all-in-one » social network that offers premium subscriptions Pheed (targets 15-35 year old artists) is a giant aggregate of all the functions that we can find on all existing networks. It is possible for users to create a premium account, that is to say make people pay in exchange for high-value content.
  • 134. 134 Line The « all-in-one » network from Japan Line is an application that competes directly with Skype, What’s App, Viber, but also Facebook, Instagram, Twitter… and aims to land in France in 2014. What makes Line stand out: its « stickers » gallery to customise its trade that is renewed every week thanks to the responsiveness of the developers.
  • 135. 135 Line The « all-in-one» network from Japan Line gained inspiration from social networks such as Facebook and Twitter by integrating a « Home » and a « Timeline». A true ecosystem evolves around Vine: With applications such as Line Brush and Line Camera (+ 25 others!) The application becomes an 'all-inone’ that allows certain users to move from other networks.
  • 136. 136 Line The «all-in-one » network from Japan Line offers brands to create their official accounts as well as sponsored stickers to encourage users to follow them.
  • 137. 137 A significant rise on 2013 300 million users worldwide! 100 million in the last 4 months! Line took 19 months to gain 100 million, 6 months for the next 100 million and only 4 more months to go from 200 million to 300 million users.
  • 138. 138 Line, a worldwide mobile app 47 million in Japan 18 million in Thaïland It is no longer a « Japanese » network, today 80% of traffic comes from outside of Japan. 17 million in Taïwan 15 million in Spain 14 million in Indonesia 10 million in India in only 3 months! Soon France?
  • 139. 139 Constantly increasing figures 7 billion messages are exchanged everyday 1 billion « sticker » per day 100 million downloads on Google Play An increase in users by 460% in August 2013 (only 13 applications have achieved this!) An objective of 500 million users in 2014 Line took 399 days to reach 50 million users. Facebook and Twitter took more than 1000 days.
  • 140. 140 WeChat WeChat has also landed in France WeChat, a chinese social network similar to Line already has more than 600 million users, and was launched in France with a TV campaign. To create its brand image, WeChat particularly wants to rely on the Chinese diaspora around the world to act as a relay. To monetise its service, WeChat relies heavily on brand accounts and geolocation to send for example, promotional offers and attract, amongst others, chinese tourists in Europe.
  • 142. 142 Secure networks Wickr and app.net Wickr Wickr wants to be the super-secure SnapChat : military encryption, autodestruction of messages etc. App.Net App.net the confidential social network ensures full ownership of published content, with the option to edit or delete them easily and instantly.
  • 143. 143 Social discovery to drive shopping traffic
  • 144. 144 Social discovery The « social discovery » is the discovery of products through social curation platforms. Users discover more items via their network and eventually buy. The website for online sales Play.com saw visits from sites of "social discovery" (like Pinterest) increase by 200% this year. Shopping based on common passions allow advertisers to reach their audience more accurately and at timely opportunities. Social discovery will play a more prominent role in the future.
  • 146. 146 GetGlue Social TV check in applications GetGlue is like Foursquare only, instead of "check-in" at a place you “check-in” when you watch a program, read a book or play a video game. You can then see what your friends are watching, listening to or reading and discuss it. The application also has a system of rewards through stickers. Miso is based on the same concept but is only for series and shows.
  • 147. 147 Facebook TV-Synced Ads: Facebook to attack Social TV TV-Synced Ads Launched in the UK and the USA in September, the new Facebook tool arrived in France in October in partnership with Canal+ and TF1. The Keywords Insight : This tool allows chains to measure the number of occurrences (names of the show, tv presenter…) even if the statuses are private. The channel can therefore get to know the people watching the program and the people commenting on Facebook. The API PublicFeed : This API allows channels to obtain a real-time stream of Facebook publications, and possibly integrate them into its program (only for public posts).
  • 148. 148 Twitter The « See it » button Twitter and social TV In America, Twitter will next launch, the “See It” button in partnership with Comcast. Integrated into a tweet, the button will allow Comcast subscribers to change channels on their TV, record programs or access the VOD directly from the social network.
  • 149. 149 Watermarking The inaudible signal that sycnhronises TV and a second screen The Watermarking is a numerical tattoo which allows information to be added to content. This brand allows for more personalised and contextualised content thanks to HbbTV and the second screen. Once a program has been « tattooed » it is possible to know at what time the programme is viewed by the user and on which terminal, to adapt its advertising message.
  • 150. 150 Music, a means of expression
  • 151. 151 Music, a means of expression for brands The 2 giants : Spotify and Deezer In the world: In the world: 26 million active 12 million active 6 million paying accounts 5 million paying accounts http://bit.ly/1euF5dI
  • 152. 152 Music, a means of expression for brands Brands on music social networks Involve consumers through music Brands profit from the tools proposed by Spotify or Deezer to encourage participation or for example, ask their consumers to propose a piece of music that portrays the brand so that a collaborative playlist can be published. La Redoute created the application «La Redoute Playlist», in partnership with Deezer
  • 153. 153 Music, a means of expression for brands Brands on music social networks Be a « daily coach » brand Others use Spotify to add more value to their products: Reebok has generated numerous playlists dedicated to sport on the platform that please a large number of their consumers.
  • 154. 154 Music, a means of expression for brands Brands on music social networks Create a musical identity for a brand Equally, we see that many brands have taken to Spotify to communicate a more ‘artistic’ universe. Bergdorf Goodman, Pierre Balmain, Hugo Boss and Rebecca Minkoff have all created playlists to push their values and positioning.
  • 156. 156 Brand social networks Social to increase consumer loyalty Urban Outffiters created its own Social Network To federalise its very active young target, UO created its own soial network. The application allows users to perform several actions which result in rewards: speak about the brand on other social networks, publish their ‘look’ photos on the app, check into a shop… The brand has access to a large amount of data concerning its customers while giving them benefits in return (promotions, previews ...)
  • 158. 158 Facebook, still the leader But a weariness is felt amongst users and the target is « aging »
  • 159. 159 Facebook & personal information A real problem which is pushing some to migrate towards other social networks that assure better protection or intimicy
  • 160. 160 Migrate and sort but not necessarily leave In France, according to the IFOP 40% are nostalgic for a society without social networks but only 6% consider unsubscribing to them, 38% wish to sort out their social presence. http://bit.ly/19vFUUn
  • 161. 161 Migrate towards: niche networks or all-inone networks? Emerging networks to closely monitor
  • 162. 162 Youtube, a must 90% of internet traffic will come from videos in 2017
  • 163. 163 Multiple opportunities for expressing brand identity Video, image, games and music…
  • 164. 164 To generate business: the ‘social discovery’ as a conversion method « Social discovery » sites like Pinterest, Wheretoget, the Fancy etc. will increasingly become business arms for brands.
  • 165. 165 To develop brand loyalty: Create a durable relationship with its clients
  • 166. 166 All social networks seek to monetise New oppportunities for brands that will have to adapt their message to a new advertising format with strong impact.
  • 167. 167 Time spent by internet users on social networks is increasing (2010 : 17,5% VS 2013 : 28,8% of time spent online) http://bit.ly/ISzGDV
  • 168. 168 Marketing expenditure on social media in Europe has increased from €1.4 billion in 2012 to €3.2 billion in 2017 according to Forrester http://bit.ly/1c9zPiD
  • 169. 169 For brands, being present on social networks has become indispensable for all types of targets
  • 170. 170 But in an innovative and effective way
  • 171. 171 Hence the need to follow the trends and changing habits on a daily basis in order to anticipate and act strategically
  • 172. Thank you for your attention Please do not hesitate to contact us Presentation by Solange DERREY, translated from french to english by Amelia Brooks sderrey@vanksen.com +33 1 55 33 89 17 Contact us Benelux Jérémy Coxet jcoxet@vanksen.com +352 48 90 90 France Xavier Lesueur xlesueur@vanksen.com +331 55 33 89 00 Suisse David Pihen dpihen@vanksen.com +41 22 306 49 90 © 2010. VanksenGroup SA, all rights reserved. All the content is confidential. This document may neither be used nor disclosed to third parties without prior authorization. vanksen.com twitter.com/vanksen facebook.com/vanksen pinterest.com/vanksen