Talking about gamification and what it could do for business and marketing at the University of Macedonia in Thessaloniki Greece.

1. Hashtags
#greekgamification
#gamification

2. Introduction to Gamification
What is gamification and how it can help us
Vasilis Gkogkidis – March 2017

3. How did I get here?

4. What we do
• Consulting
• Speaking
• Training

5. - Greek Ambassador
- Organiser

6. Definition
Gamification “The use of game elements and game-design techniques in non-
game contexts.” Werbach and Hunter (2012, p26)
6

7. “In every job that must be done.
There is an element of fun.
You find the fun and snap, the job’s a game.”
-Mary Poppins

8. Piano Stairs

9. What do you play?

10. Just how much do we like games?

11. Most Expensive Movie Ever Made Most Expensive Game Ever Made
Cost: $ 400 million Cost: $ 500 million

12. October – January 2016
hours of gameplay: 10 billion

13. How do games work?

14. “Games give us unnecessary obstacles that we
volunteer to tackle” Bernard Suits

16. Dopamine
Dopamine is released before an event that requires some sort of response,
pleasurable or otherwise, and drives us to act.

17. Serotonin
Serotonin is a mood regulator. If you have enough you will be happy, if you don’t –
you will be miserable.

18. Oxytocin
Oxytocin is key to how we bond to others.
This can even occur remotely via social networks such asTwitter!

19. How Can Gamification Help Us ?

20. Exercise – Zombie Run

21. 4 million downloads
29,462,019 km run
500,000 active users

22. Saying Well Done

24. Fighting Diseases - Foldit

25. •57.000 players
•15 year old problem
•10 days

26. 97 billion grains of rice

27. Marketing – James Bond Skyfall

28. Recruiting – Quest For Oil

29. Getting People To Notice You

30. Small Case Study
Points - Leader boards

32. Gamification Gurus 100

34. Rewarded: Reviews, Comments, Facebook Posts
Results:
Facebook Traffic increased 105%
Conversion rate increased 92%

35. Thessaloniki
Gamification Meetup
• Athens Gamification Meetup
• Greek Gamification Network

36. Thank You!
#greekgamification
#gamification
vasilis.gkogkidis@gamificationplus.uk
@v_gkogkidis