That's the slides I used to present the idea of small gamification and show how to design it with the GAMIFICATION+ framework during the Athens Gamification Meetup

1. Small Gamification
And How To Design It
#smallgamification
Vasilis Gkogkidis – February 2017

2. How did I get here?

3. What we do
• Consulting
• Speaking
• Training

4. Just how much do we like games?

5. Most Expensive Movie Ever Made Most Expensive Game Ever Made
Cost: $ 400 million Cost: $ 500 million

6. What effect do games have
on our neural system?
#smallgamification

7. #smallgamification

8. Dopamine
Dopamine is released before an event that requires some sort of response,
pleasurable or otherwise, and drives us to act.
#smallgamification

9. Serotonin
Serotonin is a mood regulator. If you have enough you will be happy, if you don’t –
you will be miserable.
#smallgamification

10. Oxytocin
Oxytocin is key to how we bond to others.
This can even occur remotely via social networks such asTwitter!
#smallgamification

11. US army spend 8 years and how much money to make 3
sequels for America’s Army?
A. $8,000,000
B. $16,000,000
C. $33,000,000

12. Restaurant chain Zizzi spend how much money a month to
drive up customer engagement?
A. £6,000
B. £2,000
C. £4,000

13. Small Gamification
#smallgamification
Tools For Everyone

14. Bonusly
#smallgamification

16. #smallgamificationTodoist Karma

18. #smallgamification
Captain Up

19. Small Gamification
#smallgamification
Inspiration

21. Cost €130
#smallgamification
Piano Stairs

22. EM Strasbourg Business School #smallgamification

23. Chopin Bench #smallgamification

24. FedEx Charging Station #smallgamification

25. Gamified Business Card
#smallgamification

26. What About You?
Solve a problem
with small gamification
#smallgamification

27. Design Small Gamification
GAMIFICATION+ Framework
#smallgamification
With The

29. #smallgamification

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35. #smallgamification

37. Thank You!
#GreekGamification
#SmallGamification
Greek Gamification Network
vasilis.gkogkidis@gamificationplus.uk
@v_gkogkidis