Content Marketing is not a luxury for B2B 2014. It is a must. How can we help our customers to prepare for a more efficient content marketing 2014? We invited our customers and Niklas Lohmann, a content marketing specialist, to a workshop on Content Marketing. Presentation by Niklas Lohmann (Feverpitch) Participants most important question (input for discussions) Group discussions This is a short summary of the key insights.