Learn how to be an Online Triple Threat by selling on eBay, Amazon and your Own Website. Learn how and when to expand into multi-channel sellling. Prepared for the Internet Marketing Association March 18, 2013

1. Harry Hirschman
Marketing, Sales & Customer Support
Prepared for the
Internet Marketing Association
March 18, 2013

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4. Singer Dancer
Actor Entrepreneur

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6. Why haven’t you tried other marketplaces besides eBay and/or Amazon?
I have tried other markets, but
21.6% they did not result in sales
24.7%
I have tried other markets, but it
was too complex or hard to
manage
I have not tried other markets, I
12.9% do not have the time
I have not tried other
40.7%
markets, the market I use is
working for my business

7. “Don't push growth; remove the factors limiting growth.”
--Peter Senge, The Fifth Discipline
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8. Amazon: 40% 3rd Party, 100MM US visitors eBay: All 3rd Party, 80MM US visitors,
$10BB in mobile sales alone
Google: All 3rd Party, 165MM US searchers Facebook: 160MM US “potentials”
Driving customer to YOUR brand Engaging their passions
And *someone* is fulfiilling these orders….

10. GMV ($M)
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
eBay GMV Amazon 3P GMV
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11. Your Sales Channels are
Business Partners… Not Friends*
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* Note: Some individuals at these companies can be both

12. We see it in aggregated repeat buying data
% of Category GMV by buyer-seller pairs with 2+ transactions
% of Category GMV by buyer-seller pairs with 10+ transactions
Repeat buying on your own store has a lower cost of sales

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21. Pre-Sale Sale Post-Sale
Traffic Products Need To Be: Order Management
Comparison Shopping Inventory Mgt
Engines (CSE’s) Visible – Shipping / Fulfillment
Demand Gen Online Catalog and Customer Service
Lead Gen pricing Rewards, Coupons
Paid search (SEM) and Loyalty Programs
Free search (SEO) Transactionable –
Social Shopping Cart and
More… Lots More checkout

22. Pre-Sale Sale Post-Sale
Traffic Products Need To Be: Order Management
Comparison Shopping Inventory Mgt
Engines (CSE’s) Visible – Shipping / Fulfillment
Demand Gen Online Catalog and Customer Service
Lead Gen pricing Rewards, Coupons
Paid search (SEM) and Loyalty Programs
Free search (SEO) Transactionable –
Social Shopping Cart and
More… Lots More checkout
eBay, Amazon You You
Facebook, Twitter
Pinterest, etc.

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Let your
Fly!

24. 0/65/100/0 67/60/60/46
Internet Merchants Association
Hospitality Suite
Join us for an evening of wine, cheese
and extreme networking at Bally’ s
Monday, March 18th
7:00pm to 10:00pm
Sponsored by:
Guests Include
0/65/100/0 67/60/60/46

25. Vendio, Simply Powerful eCommerce
Harry Hirschman
Vendio Marketing, Sales & Customer Support
650-293-3500
650-619-5108 mobile
Harry.Hirschman@corp.vendio.com
www.vendio.com