Find a good company
www.whosgood.org

Who’s Good is the fin-tech social venture as a B-Corporation to
disclose, compare and analyze dynamic data on Environmental,
Social and Governance (ESG) risks for an unlimited universe of
companies. Our web-based platform, Who’s Good™, allows you to
identify and manage the ESG issues. It is used by investment
professionals, financial institutions, supply chain managers,
multinational corporations and compliance managers, and includes
a variety of features enabling clients to monitor risk trends over
time, create customized watchlist, tailored alert services and more.
Basic InformationCompany Description
Who’s Good System is
Company Name
Head Office
Site URL
e-mail
WHO’S GOOD
1952 Gallows Road 3rd Floor
(C-LAB) Vienna, VA 22182
United States
#1304, Jemulpo Smart Town,
229, Seokjeong-ro, Nam-gu,
Incheon, South Korea 402-806
http://www.whosgood.org
info@whosgood.org
Overview
the robo analyst using Artificial Intelligence for reliable corporate
sustainability practices and non-financial risk management
including water/carbon footprint, resource efficiency, labor
conditions and employee relations, human rights, local
community relations as well as corruption, bribery, money
laundering, fraud, tax evasion and anti-competitive practices. In
particular, all principles of the UN Global Compact, UN Principle
of Responsible Investment and international standard on
Corporate Social Responsibility (ISO 26000) are addressed.
Despite the efforts of governments and NGOs, increasingly society is putting the burden on the companies to be the
major solution for the big social problems. We are sure that the solution is company. Many companies address these
issues through greater transparency, but not all of them. Some may lie. In that points, we regard our product as a
web-based platform to disclose corporate social responsibility practices for companies to be accountable for social issues.
A rapidly increasing number of shareholders are expressing their interest in non-financial performance of publicly traded
companies. UN PRI tries to proliferate the way to incorporate ESG issues into investment decision, but we think it is more
important that accurate and reliable data sources should be used and analyzed for increasing user confidence in variety
of decisions, e.g., investment and supply chain management (SCM)
According to a recent study by Boston college center for corporate citizenship and the consulting company McKinsey &
Company, ESG performances have impacted on substantially financial returns. There are currently moves among
powerful groups of investors to require their asset managers to incorporate more long-term ESG thinking into their
company valuations and to require companies to report to investors on key ESG issues.
You are what you buy
Background & Vision

www.WhosGood.org
Users
An integral component of the Reputation
Analytics is the on-going monitoring of
media every day. Our Risk Analysis
Algorithm (RAA) monitors news coverage
of companies on a daily basis regarding
non-financial risks. This intelligence helps
to identify a company’s involvement with
ESG issues that may have a damaging
effect on its reputation and core business,
and aids in assessing whether a company’s
policies, processes, management systems
and commitments translate into positive
performance.
Institutional Investor / Financial Company
For Responsible Investment, Sustainable Investment and Negative/Positive Screening, Who’s Good
supports mainstream analysts to understand, accept and incorporate ESG aspects into their capital
allocation recommendations.
Individual
Who’s Good helps private investors have a long-term investment horizon to build a stronger portfolio
which brings value now can understand company’s non-financial risk management performances
intuitively and incorporate them to your investment portfolios.
Company
Who’s Good supports company directors making efforts on Supply Chain Management and CSR
liability. Work with Who’s Good to gain insight into the weakness and risks within your portfolio, and
monitor competitor’s performance and best practice, If you manage supply chain.
Reputation Risk

It aims to illustrate the interested
issues of business performance
available from Environmental, Social
and Governance (ESG) data, in
particular, easy to read infographics for
individuals.
Key Figures
It consists of three sectors:
Environment, Social and Governance.
The each sector presents overview of
all indicators. It provides details
concerning the relative importance of
various activities within the non-finan-
cial performance.
Sectoral score
The key factors are company’s
Environmental Score, Social Score,
Governance Score, Financial Score and
Reputation Risk Score, calculated under
Who’s Good Sustainability Analysis
Algorithm (SAA). The score is aligned
with 1 to 100 points.
ESG Analytics
Sustainability score

Using my page tool is probably
the easiest way to monitor
portfolios. Tracking portfolio is
an integral part of investing. Even
long-term investors need to
follow the news and trends that
affect both investment securities
and the whole market. This
improves not only knowledge of
the investment but also give
perspective.
Portfolio
Follow good portfolios for free
and learn great investor’s
responsible investment
strategies.
Following & Follower
In an ESG Analytics, Environment sector
consists of 5 issues: environment policy,
pollution prevention, chemical manage-
ment, adaptation of climate change and
resource efficiency.
Environment
Environment Issues
You can access to the annual quantity
and type of chemical substance usage by
local site.
Chemical Substance Usage
Environmental Analytics provides access
to the data table contained in the
company pollutant emission inventory
related air, water and waste.
Pollutant Emission
Dashboard

Supply chain risk manager is a tool based on ISO 31000, for the coordination of activities to identify, analyze, evaluate and treat the
likelihood and consequence of events at any point in the enterprise’s end-to-end supply chain, from sources of raw materials to end
use of customers.
Supply Chain Risk Management

Whether you are an investor concerned with ethical investment or a company looking for suppliers with outstanding reputations for
governance, environment, and human rights, Who’s Good™ can help you manage your risk and increase your confidence in your
business relationships with other companies.
Methodology
Our platform provides independent intelligence using fact-based algorithms that integrate public big data such as millions
of environmental, social, governance and financial data elements, and advanced technologies, e.g., data-mining, machine
learning and artificial intelligence (AI), not by human analysts.
Crawling Data Analysis Service
Our technology
Company
Quality
assurance
Data export
Visualization
module
Individual
Investors
Companies
(supply chain
managers)
Institutional
Investors /
Financial
Compnay
Open Data
Big data
Public
data
On-line
Platform
ESG Evaluation tool,
Analysis model and algorithm
(Ontology, text-mining,
sentiment analysis, machine learning)
Data mining & AI
www.WhosGood.org
PILLARS
INDICATORS
Standard/
Criteria
Environmental
ESG Performance
Environment Policy
Pollution Prevention
Chemical Management
Adaptation of Climate
Change
Resource Efficiency
Social
More than 110 indicators
ISO26000, ICGN Guidance, UN Global Compact,
GRI Guideline, SA8000, UN PRI principle
Governance
ISSUES Labour Practices
Human Rights
Fair Operation Practice
Community Development
and Contribution
Consumer Issues
Responsibility
Leadership and
Independency
Nomination, Election
and Evaluation
Integrity, Ethics and
Conflicts
Risk oversight
Remuneration
Reporting and Audit
PILLARS
CATEGORY
(ONTOLOGY)
NEWS
(SCOPE BY
STAGE)
Environmental
ESG Reputation Risk
Pollution
Chemical Accident
Climate Change
Energy/Resource
un-efficiency
Non Compliance
Social
More than 250
NA, EUROPE & APAC
Governance
TOPICEmployment Conditions
and Labour Practices
Health and Safety Issues
Supply Chain and Fair
operation practice
Consumer Issues
(including Product safety)
Integrity and Ethics
(Corruption, bribery,
Extortion, Money
laundering)
Executive Remuneration
Risk management
Anti-competitive Practice
Tax Evasion
Data
validation
Data
pre-processing

Our service
Partnership with
is the solution to show the ESG risk Performance about
companies you are interested is. ESG Analytics algorithms
has developed by the experienced professionals in each
field.
ESG Performance Analytics
is the solution to show company's reputation risks based
on almost real time data. You can catch up each
company's present ESG issues and risks.
Reputation Analytics
is the solution for our premium service members.
You can manage and reduce your portfolio's long
term risks by tracing continuously companies'
sustainability and ESG risks with this solution.
Sustainability Portfolio Manager
is the value chain sustainability management
solution for the company managing ESG risks from
its partners by checking their ESG performance
continuously.
Supply Chain Risk Manager
We will cover companies from US, to ASEAN countries and India, 2019 in its Who’s Good Platform as the below.
Coverage Road-map
EUROPE
UK, DE, FR 2017
Others 2018 - 2019
ASEAN, INDIA & AU
Vietnam & Indonesia
Malaysia, India, Australia 2018
Others 2019 - 2020
NORTH AMERICA
US 2017
Canada 2017
South Korea 2016
China & Japan 2017
EAST ASIA
BIZSPARK