A brief description with pros and cons of outbound versus inbound marketing. Your school, college, university or business can use inbound marketing to increase relevant website traffic, grow and nurture leads, and entertain, inform and delight your audiences.

1. Outbound Marketing
Inbound Marketing
VS.VS.
Higher Education
Verge Pipe Media

2. LESS EFFECTIVE
MARKETING
OUTBOUND
MORE EXPENSIVE
Often referred to as the
"sledgehammer" approach, it
drives the message to a crowd,
over and over again.
X

3. OUTBOUND
MARKETING
TELEVISION ADS,
COMMERCIALS AND
RADIO
COLD CALLING
DOOR-TO-DOOR
SALES
DIRECT MAIL
CAMPAIGNS

4. Cons of Outbound Marketing
1.
2.
3.
There is difficulty in tracking ROI.
There is an increasing number of blocking
techniques.
It is high cost and low yield.

5. INBOUND
MARKETING
Two way communication,
known as the
"magnet" style
approach,
draws
readers in.
Photo credits: photopin (Gavin Llewellyn via
[1]photopin [2]cc) cc
(http://creativecommons.org/licenses/by/2.0/)

6. BUILDS BUYER PERSONAS
TO ASSESS WHAT
CUSTOMER IS
SEEKING
COSTS 61% LESS
THAN OUTBOUND
MARKETING
TARGETS NEEDS OF
TARGET MARKET
BLOGS, SOCIAL MEDIA
AND SEARCH ENGINE
OPTIMIZATION (SEO)
INBOUND
MARKETING

7. Pros of Inbound Marketing
1.
2.
3.
It is internet friendly.
It increases web traffic.
It increases lead generation.

8. INBOUND MARKETING?
IT FOCUSES ON GETTING FOUND BY THE CUSTOMERS.
IT RELIES ON EARNING INTEREST INSTEAD OF BUYING IT.
WHY CHOOSE
THERE IS A GREATER RETURN ON INVESTMENT.

9. If you'd like to be
inbound crowd, click HERE.
a part of the
www.vergepipemedia.com