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IoT Convention 2019 – 29/06/2019 1
TEMP-0010-DOT-F-VerhaertPresentation
Multi-Sided Business Models in Smart Cities
Freder...
IoT Convention 2019 – 29/06/2019 2
THIS WAS SUPPOSED TO BE THE FUTURE
IoT Convention 2019 – 29/06/2019 3
IoT, A HISTORY
• 1982 – Carnegie Mellon Coke
Machine
• 1999 – “Internet of Things” in
R...
IoT Convention 2019 – 29/06/2019 4
IoT, A HISTORY
“We need to empower computers
with their own means of gathering
informat...
IoT Convention 2019 – 29/06/2019 5
IoT, A HISTORY
• 1982 – Carnegie Mellon Coke
Machine
• 1999 – “Internet of Things” in
R...
IoT Convention 2019 – 29/06/2019 6
HISTORY OF THE FUTURE OF IOT
Source: Arup (2011)
IoT Convention 2019 – 29/06/2019 7
HISTORY OF THE FUTURE OF IOT
Source: Cisco (2012)
IoT Convention 2019 – 29/06/2019 8
FUTURE OF IOT
Source: Libelium (2013)
IoT Convention 2019 – 29/06/2019 9
SO WHERE ARE ALL THE SMART CITY IOT APPLICATIONS?
• Smart Lighting
• Local Air Quality
...
IoT Convention 2019 – 29/06/2019 10
HAS ANYTHING CHANGED?
2009
IoT will make our cities
smarter, healthier, more
pleasant ...
IoT Convention 2019 – 29/06/2019 11
WHY? A NON-SCIENTIFIC 20/80 APPROACH
• Evolving technology
& Standards
• Legacy IT sys...
IoT Convention 2019 – 29/06/2019 12
WELL-KNOWN DRIVERS SLOW DOWN ADOPTION
Slow
Adoption
Limited
budgets
Regulation
& Polic...
IoT Convention 2019 – 29/06/2019 13
REGULATION
Slow
Adoption
Limited
budgets
Regulation
& Policy
Missing
Competences
IoT Convention 2019 – 29/06/2019 14
Slow
Adoption
Limited
budgets
Regulation
& Policy
Missing
Competences
MISSING COMPETEN...
IoT Convention 2019 – 29/06/2019 15
Slow
Adoption
Limited
budgets
Regulation
& Policy
Missing
Competences
“…many cities si...
IoT Convention 2019 – 29/06/2019 16
IT’S NOT JUST A LACK OF MEANS
Limited
Added
Value
Limited
budgets
Limited
Scale
Shared...
IoT Convention 2019 – 29/06/2019 17
MULTI-SIDED BUSINESS MODELS (PLATFORMS) OFFER A WAY
TO SMART CITY IoT GROWTH
Source: M...
IoT Convention 2019 – 29/06/2019 18
“SNELLERDOORVLAANDEREN.BE”
• A Great Technology!
Smarter Navigation
Less time wasted...
IoT Convention 2019 – 29/06/2019 19
MULTI-SIDED BUSINESS MODELS (PLATFORMS)
OFFER A WAY TO SMART CITY IoT GROWTH
Multi-sid...
IoT Convention 2019 – 29/06/2019 20
BIG TECH IS MOVING, ARE YOU?
IoT Convention 2019 – 29/06/2019 21
IMPLEMENTING NEW BUSINESS MODELS REQUIRES A NEW
APPROACH
GOVERNMENT INDUSTRY
**50-70% ...
IoT Convention 2019 – 29/06/2019 22
IMPLEMENT A STRUCTURAL MIX
A lively innovation ecosystem needs different ingredients
E...
IoT Convention 2019 – 29/06/2019 23
TAKE OWNERSHIP OF INNOVATION
A systematic approach to breakthrough innovation
IoT Convention 2019 – 29/06/2019 24
START WITH A VISION
An innovation roadmap guides the process
IoT Convention 2019 – 29/06/2019 25
DE SLIMME WAAKPAAL
TEN ALLE TIJDEN WETEN WAT ER MET JE FIETS GEBEURT +
DE POLITIE HELP...
IoT Convention 2019 – 29/06/2019 26
UTRECHT – SMART BICYCLE STORAGE
IDEA & NEED ANALYSIS CONCEPT DEVELOPMENT DEPLOY & SCAL...
IoT Convention 2019 – 29/06/2019 27
UTRECHT – SMART BICYCLE STORAGE
IoT Convention 2019 – 29/06/2019 28
CITIES  ‘Bouwen aan Morgen’
• See yourself as a service provider
• Remain ‘Headstrong...
IoT Convention 2019 – 29/06/2019 29
SUPPLIERS
“The need to tailor solutions
to each city’s context,
combined with the
unwi...
IoT Convention 2019 – 29/06/2019 30
SUPPLIERS  ‘OPEN INNOVATION’
Business
Opportunity
Strategies of the
partners
Discuss ...
IoT Convention 2019 – 29/06/2019 31
SUPPLIERS  ‘OPEN INNOVATION’
IoT Convention 2019 – 29/06/2019 32
CASE – SARWS
IoT Convention 2019 – 29/06/2019 33
CASE – SARWS
Insurance
Life style
Telematics
& Agriculture
Car Safety
Weather
& Disast...
IoT Convention 2019 – 29/06/2019 34
SUPPLIERS  MASTER OPEN INNOVATION
• Envision a Future Together
• Build an Ecosystem
•...
IoT Convention 2019 – 29/06/2019 35
One group, five brands
Our services are marketed through 5 brands each
addressing spec...
IoT Convention 2019 – 29/06/2019 36
CONFIDENTIAL
SEE YOU IN 2029
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Multi-sided business models in smart cities (IoT Convention 2019)

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The adoption of innovative IoT technology in smart cities seems to go slower than the utopian predictions of the last decade. This might be because the traditional business-to-government model is no longer sufficient to bear the investment cost and get these systems operational. Multi-sided business models can offer
a possible solution, but require a different approach from governments as well as suppliers, as illustrated by recent Verhaert cases.

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Multi-sided business models in smart cities (IoT Convention 2019)

  1. 1. IoT Convention 2019 – 29/06/2019 1 TEMP-0010-DOT-F-VerhaertPresentation Multi-Sided Business Models in Smart Cities Frederik Aldelhof Business Development Manager – Smart City, Home & Mobility frederik.aldelhof@verhaert.com 19/06/2019
  2. 2. IoT Convention 2019 – 29/06/2019 2 THIS WAS SUPPOSED TO BE THE FUTURE
  3. 3. IoT Convention 2019 – 29/06/2019 3 IoT, A HISTORY • 1982 – Carnegie Mellon Coke Machine • 1999 – “Internet of Things” in RFID presentation at P&G • 2009 – “The Internet of Things” is born - Cisco Systems
  4. 4. IoT Convention 2019 – 29/06/2019 4 IoT, A HISTORY “We need to empower computers with their own means of gathering information, so they can see, hear and smell the world for themselves, in all its random glory. RFID and sensor technology enable computers to observe, identify and understand the world without the limitations of human-entered data.” (Kevin Ashton) • 1982 – Carnegie Mellon Coke Machine • 1999 – “Internet of Things” in RFID presentation at P&G • 2009 – “The Internet of Things” is born - Cisco Systems
  5. 5. IoT Convention 2019 – 29/06/2019 5 IoT, A HISTORY • 1982 – Carnegie Mellon Coke Machine • 1999 – “Internet of Things” in RFID presentation at P&G • 2009 – “The Internet of Things” is born - Cisco Systems
  6. 6. IoT Convention 2019 – 29/06/2019 6 HISTORY OF THE FUTURE OF IOT Source: Arup (2011)
  7. 7. IoT Convention 2019 – 29/06/2019 7 HISTORY OF THE FUTURE OF IOT Source: Cisco (2012)
  8. 8. IoT Convention 2019 – 29/06/2019 8 FUTURE OF IOT Source: Libelium (2013)
  9. 9. IoT Convention 2019 – 29/06/2019 9 SO WHERE ARE ALL THE SMART CITY IOT APPLICATIONS? • Smart Lighting • Local Air Quality Monitoring • Smart Grids • Local Noise Monitoring • Smart Parking Sensors & Systems • Smart Sewages • Smart Trash Cans • Bicycle sharing & tracking • Smart traffic lights • Smart flower beds
  10. 10. IoT Convention 2019 – 29/06/2019 10 HAS ANYTHING CHANGED? 2009 IoT will make our cities smarter, healthier, more pleasant and more efficient. 2019 IoT will make our cities smarter, healthier, more pleasant and more efficient, BUT PRIVACY and SECURITY… “I haven’t heard anything new for the last 10 years” “Companies are sick of doing pilots” “Is anyone actually making money in Smart Cities? “
  11. 11. IoT Convention 2019 – 29/06/2019 11 WHY? A NON-SCIENTIFIC 20/80 APPROACH • Evolving technology & Standards • Legacy IT systems • Political cycles • Technology Push… SLOW ADOPTION TECHNOLOGICAL INNOVATION TAKES TIME Verhaert
  12. 12. IoT Convention 2019 – 29/06/2019 12 WELL-KNOWN DRIVERS SLOW DOWN ADOPTION Slow Adoption Limited budgets Regulation & Policy Missing Competences
  13. 13. IoT Convention 2019 – 29/06/2019 13 REGULATION Slow Adoption Limited budgets Regulation & Policy Missing Competences
  14. 14. IoT Convention 2019 – 29/06/2019 14 Slow Adoption Limited budgets Regulation & Policy Missing Competences MISSING COMPETENCES IN TECHNOLOGY & INNOVATION MANAGEMENT Technology Understanding & Application Innovation Management
  15. 15. IoT Convention 2019 – 29/06/2019 15 Slow Adoption Limited budgets Regulation & Policy Missing Competences “…many cities simply don't have pockets deep enough to pay for needed improvements, enhancements and expanded services that citizens demand and growing populations require.” (Smart Cities Council) LIMITED BUDGETS ARE A MAIN BARRIER
  16. 16. IoT Convention 2019 – 29/06/2019 16 IT’S NOT JUST A LACK OF MEANS Limited Added Value Limited budgets Limited Scale Shared Respons- ability
  17. 17. IoT Convention 2019 – 29/06/2019 17 MULTI-SIDED BUSINESS MODELS (PLATFORMS) OFFER A WAY TO SMART CITY IoT GROWTH Source: MIT Sloan (2014)
  18. 18. IoT Convention 2019 – 29/06/2019 18 “SNELLERDOORVLAANDEREN.BE” • A Great Technology! Smarter Navigation Less time wasted in congestion User Data • Costs for the Government: • App Development • Data Aggregation • Back-end development • Running costs • App Marketing • But also • Not 100% matching with long term policy goals • Expensive •  Limited added value • Founded in 2008 • Acquired by Google in 2013 ($1,15bn) • Crowdsourcing of Information -> Value for users • Free app • Advertizing • Data exchange services with governments to improve services and strengthen ties with stakeholders • Network effects – AKA The Waze Case
  19. 19. IoT Convention 2019 – 29/06/2019 19 MULTI-SIDED BUSINESS MODELS (PLATFORMS) OFFER A WAY TO SMART CITY IoT GROWTH Multi-sided Platform Government Industry Citizens Citizens Industry
  20. 20. IoT Convention 2019 – 29/06/2019 20 BIG TECH IS MOVING, ARE YOU?
  21. 21. IoT Convention 2019 – 29/06/2019 21 IMPLEMENTING NEW BUSINESS MODELS REQUIRES A NEW APPROACH GOVERNMENT INDUSTRY **50-70% of alliances fail ***75% dissatisfied with their own innovation capabilities *85% find experimenting is important, 56% is satisfied with current efforts 28% is satisfied with how Innovation is structurally imbedded 74% find clear methods to measure and manage innovation important, 3% is satisfied * Verhaert survey - The Netherlands, 2018 ** Zineldin&Dodourova, 2005 *** Verhaert survey, 2018 Innovation Day
  22. 22. IoT Convention 2019 – 29/06/2019 22 IMPLEMENT A STRUCTURAL MIX A lively innovation ecosystem needs different ingredients EXPERIMENT INDUSTRY R&D INNOVATIVE GOVERNMENT, JOINT R&D
  23. 23. IoT Convention 2019 – 29/06/2019 23 TAKE OWNERSHIP OF INNOVATION A systematic approach to breakthrough innovation
  24. 24. IoT Convention 2019 – 29/06/2019 24 START WITH A VISION An innovation roadmap guides the process
  25. 25. IoT Convention 2019 – 29/06/2019 25 DE SLIMME WAAKPAAL TEN ALLE TIJDEN WETEN WAT ER MET JE FIETS GEBEURT + DE POLITIE HELPEN DE DIEF OP HETERDAAD TE BETRAPPEN Slimme waakpaal Slimme waakzone Slimme waakpoortjes
  26. 26. IoT Convention 2019 – 29/06/2019 26 UTRECHT – SMART BICYCLE STORAGE IDEA & NEED ANALYSIS CONCEPT DEVELOPMENT DEPLOY & SCALE SYSTEM STRESS TESTINGTEST SET UP CHEAP BIKES ROADMAP SAFETY & ENFORCEMENT TECH SCOUTING & USE CASE DESIGN BASIC NFRASTRUCTURE VIA ALLIANCES? COMMERCIAL APPLICATIONS RELEASE TO MARKET PARTIES (MANDATORY PRIVACY PRINCIPLE) CORE APPLICATIONS OWNED BY CITY? EG BIKE ID, TAGS, ALARMING THEFT…
  27. 27. IoT Convention 2019 – 29/06/2019 27 UTRECHT – SMART BICYCLE STORAGE
  28. 28. IoT Convention 2019 – 29/06/2019 28 CITIES  ‘Bouwen aan Morgen’ • See yourself as a service provider • Remain ‘Headstrong’ to solve your problems • Take ownership of your innovation process • Remember that you are free to choose a solution/technology, just not the supplier
  29. 29. IoT Convention 2019 – 29/06/2019 29 SUPPLIERS “The need to tailor solutions to each city’s context, combined with the unwieldiness of dealing with multiple stakeholders and agencies, has made it challenging for many providers to crack the smart city market and do so in a profitable way.” (HBR - 2018)
  30. 30. IoT Convention 2019 – 29/06/2019 30 SUPPLIERS  ‘OPEN INNOVATION’ Business Opportunity Strategies of the partners Discuss Assets Value Proposition (for the whole ecosystem) Business Model Joint VISION Ecosystem PURPOSE
  31. 31. IoT Convention 2019 – 29/06/2019 31 SUPPLIERS  ‘OPEN INNOVATION’
  32. 32. IoT Convention 2019 – 29/06/2019 32 CASE – SARWS
  33. 33. IoT Convention 2019 – 29/06/2019 33 CASE – SARWS Insurance Life style Telematics & Agriculture Car Safety Weather & Disaster service
  34. 34. IoT Convention 2019 – 29/06/2019 34 SUPPLIERS  MASTER OPEN INNOVATION • Envision a Future Together • Build an Ecosystem • Develop a Healthy (Multisided) Business Model • Consider the assistance of an Innovation Service Provider
  35. 35. IoT Convention 2019 – 29/06/2019 35 One group, five brands Our services are marketed through 5 brands each addressing specific missions in product development. INTEGRATED PRODUCT DEVELOPMENT ON-SITE PRODUCT DEVELOPMENT DIGITAL PRODUCT DEVELOPMENT OPTICAL PRODUCT DEVELOPMENT
  36. 36. IoT Convention 2019 – 29/06/2019 36 CONFIDENTIAL SEE YOU IN 2029

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