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New toolset to give your product portfolio a circular make over (by Gerd Van Cauteren)

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Get to know our newest hands-on toolset by means of an inspiring case study. It will help you to assess your portfolio and check which of your products apply for a circular overhaul.

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New toolset to give your product portfolio a circular make over (by Gerd Van Cauteren)

  1. 1. 1.3 New toolset to give your product portfolio a circular make-over 1 CONFIDENTIAL Template Innovation Day 2018CONFIDENTIAL NEW TOOLSET TO GIVE YOUR PRODUCT PORTFOLIO A CIRCULAR MAKE-OVER Gerd Van Cauteren Consultant Design & Innovation Gerd.vancauteren@verhaert.com TRACK 1 - CIRCULAR ECONOMY FOR A BETTER WORLD
  2. 2. 1.3 New toolset to give your product portfolio a circular make-over 2 CONFIDENTIAL 1 2 3 4 CONTENT WHY ARE WE TALKING ABOUT CIRCULAR ECONOMY TODAY LIGHT AS A SERVICE BUSINESS MODEL ETAP LAAS CASE STUDY CONCLUSION, Q&A
  3. 3. 1.3 New toolset to give your product portfolio a circular make-over 3 CONFIDENTIAL WHY ARE WE TALKING ABOUT CIRCULAR ECONOMY TODAY
  4. 4. 1.3 New toolset to give your product portfolio a circular make-over 4 CONFIDENTIAL FROM TRASH TO CASH ECO-DESIGN CRADLE TO CRADLE CIRCULAR ECONOMY environmental impact zero waste minimal usage of resources product design & materials product design & lifetime business model & product design 80’s 90’s NOW
  5. 5. 1.3 New toolset to give your product portfolio a circular make-over 5 CONFIDENTIAL TRANSITION FROM A LINEAR TO A CIRCULAR ECONOMY Step plan Focus System boundaries Reuse LINEAR Take-make-dispose Eco-efficiency Short term, from purchase to sales Down cycling CIRCULAR Reduce-reuse-recycle Eco-effectivity Long term, multiple life cycles Upcycling, cascading & high grade recycling
  6. 6. 1.3 New toolset to give your product portfolio a circular make-over 6 CONFIDENTIAL Conceptual framework: the service ladder for capital goods manufacturers Business model What services are provided? Circular model Service model Maintenance model Product sale SERVICE FROM A SALE TO A CIRCULAR MODEL Disassembly and/or reassembly of product (parts) Return product Take over risks (performance guarantee) Maintenance Operation and/or monitoring Installation None Adapted from ING Economical Agency
  7. 7. 1.3 New toolset to give your product portfolio a circular make-over 7 CONFIDENTIAL Classic long life CIRCULAR ECONOMY BUSINESS MODELS Hybrid Gas exploiter Access Performance Product component of value proposition Service component of value proposition Adapted from ‘Product that last’
  8. 8. 1.3 New toolset to give your product portfolio a circular make-over 8 CONFIDENTIAL “I told Philips, ‘Listen, I need so many hours of light in my premises every year. If you think you need a lamp, or electricity, or whatever – that’s fine. But I want nothing to do with it. I’m not interested in the product, just the performance. I want to buy light, and nothing else” - Thomas Rau, RAU Architects LAAS - Light As A Service
  9. 9. 1.3 New toolset to give your product portfolio a circular make-over 9 CONFIDENTIAL No initial investment for the customer Modulated fee – fixed + pay per use One single point of contact for the full lighting lifecycle (one-stop shop) De-worried of energy consumption (technology, control, ...) Unlimited access to new lighting technology in terms of efficiency & performance (intensity, comfort, ...) Optimal lighting quality Low maintenance costs / Predictable maintenance costs De-worried of maintenance planning & execution (hassle-free) Short reaction time in case of defect Giving a circular destination to the product after use Design for Maintainability & Repair Design for Adaptability & Upgradability Design for Reuse Design for Sharing Design for Performance Design for Durability Design for Reliability Design to Standards & Compatibility Design for Serviceability Design for Recycling Design for Disassembly Design for Remanufacturing … finding an answer to Thomas Rau‘s question SO YOU JUST WANT OPTIMAL LIGHT? OK FINE! NOW WHAT? Redesign your business model Redesign your product
  10. 10. 1.3 New toolset to give your product portfolio a circular make-over 10 CONFIDENTIAL ETAP LAAS - CASE STUDY Objective Methodology Toolset
  11. 11. 1.3 New toolset to give your product portfolio a circular make-over 11 CONFIDENTIAL PROJECT STAKEHOLDERS Build a methodology for business model, product and value chain design for circular economy business models, translated into a toolset (checklists, templates, guidelines, worksheets) Explore the role of (product) design in circular economy business models, complemented with a business case 1 2 The overall objective of the project is to evaluate the (economic) added value of product (and business model) design in new, circular economy models based on services
  12. 12. 1.3 New toolset to give your product portfolio a circular make-over 12 CONFIDENTIAL THE STRATEGIC CASE FOR ETAP - LIGHTING-AS-A-SERVICE State-of-the-art lighting technology puts pressure on a sales based business model • LED lifetime • High performance, high LLMF (lamp lumen maintenance factor) Competition shifts discussion to price (& lower quality) • Build relationship with customer (vs. Installer) Bringing sustainability closer to the business • Find ways to connect sustainability to economics & valorize it in the market • Eco-design (doing less bad) > circular design (doing more good) Unlocking customer value • Specific customer segments are willing to pay a premium for a worry-free lighting model • Customers are outsourcing all non-core spend (focus) • Customers withhold to invest in a more expensive technology; although being more efficient in TCO
  13. 13. 1.3 New toolset to give your product portfolio a circular make-over 13 CONFIDENTIAL METHODOLOGY Explore the product (portfolio) Design the “as-a-service” business model Build the product (system) blueprint Analyze the current product (system) Redesign the product (system) Evaluate the business model (costing) • Select the best possible product for an “as-a-service” business model • Explore the initial product design in terms of circular design strategies • Make key strategic choices with the “as-a-service” business model: target customer group, value proposition (incl. services), value chain blueprint • Translate requirements from the “as-a-service” business model towards a product system blueprint (hardware, software, services) • Analyze the proposed product system in terms of failure modes, root causes & mitigation • Product focus: analyze in terms of lifetime, reliability & circular economy • Product focus: build a roadmap for product redesign to optimally fit the “as-a-service” business model. • Evaluate the economic impact of different variants of “as-a-service” business models 1 3 1 4 2 4 Phase 15 weeks Explore Analyze Design Objective Timing (weeks)
  14. 14. CONFIDENTIAL Ref: DOCLOG-XXXX-DOC-A (edit in slide master)Document Title - yyyy.mm.dd (edit in slide master) 14 SOLVING A PUZZLE WITH MANY INTERLINKED PIECES 15 weeks Product selection checklist Preliminary product design evaluation PAAS value proposition shaping (VPC) Business model analysis (OBMC) Analyzing PAAS (internal) - FMEA Analyzing PAAS (customer) - KANO-model PhasesToolsetComplexity Supported by a worksheet Supported by a canvas(workshop) Explore Analyze Design Explore the product (portfolio) Design the “as-a- service” business model Build the product (system) blueprint Analyze the current product (system) Redesign the product (system) Evaluate the business model (costing) Product system blueprinting workshop Product journey workshop Product analysis (lifetime, CE-path) Product analysis (Reliability/ FMECA) Product redesign canvas Product redesign roadmap Business model costing framework Circular economy tool
  15. 15. 1.3 New toolset to give your product portfolio a circular make-over 15 CONFIDENTIAL WHEN BUYING LIGHT – WHAT DO YOU EXPECT? CONTRACT • Contract duration (longer vs. shorter contract term) • No upfront investment • Modulated fee (fixed + pay per use > works in both directions) • One single point of contact for the full lighting lifecycle (one-stop shop) • Lighting equipment not on-balance ADAPTABILITY & UPGRADEABILITY • Unlimited access to new lighting technology in terms of efficiency & performance (intensity, comfort, ...) • Scalable set-up of the lighting system (e.g. When office / lay-out changes) • Impeccable physical appearance of the product • Optimal lighting quality ENERGY • Low energy bill • Predictable energy bill • De-worried of energy consumption (technology, control, ...) • Sustainable energy consumption • Knowledge about occupation of spaces • Knowledge about energy consumption per space MAINTENANCE • Guaranteed uptime performance (performance- oriented contract): max number of failures/breakdowns, guaranteed % of uptime • Low maintenance costs • Predictable maintenance costs • Customer controlled maintenance (low- maintenance tasks delegated to the customer) • De-worried of maintenance planning & execution (hassle-free) • Short reaction time in case of defect
  16. 16. 1.3 New toolset to give your product portfolio a circular make-over 16 CONFIDENTIAL Energy meter Energy consumption LED indicator LMS (3) BUILD THE PRODUCT SYSTEM BLUEPRINT Value Proposition canvas List pains & gains list as value attributes Translate to components Explore Analyze Occupancy sensor Lighting level sensor (1) Light quality sensor Driver + Diagnostics module (2) PCBA (incl. TW) Lens LED (incl. TW) Housing armature Electrical & mechanical connectors (int.) Electrical & mechanical connectors (ext.) Mobile device/desktop Touch panel Controller Customer Manufacturer
  17. 17. 1.3 New toolset to give your product portfolio a circular make-over 17 CONFIDENTIAL PRODUCT JOURNEY WORKSHOP 1st market 2nd market 25K h 50K h 1st 2nd 3rd What is the first market? Office, schools, hospitals, ... What is our offering? LAAS What is the parts harvesting potential? Parts harvesting Are we able to preventively maintain? How does this effort evolve? Can we remanufacture with limited effort (> 80% value recovery) ? Can we remanufacture towards a 1st market? Would pulling out of the market early smoothen remanufacturing? 75K h What is the second market? Warehouse, filling up of the offer, ...? What is our offering? LAAS vs. sale? Sales: Right to win/value attributes? What is the recycling value? Recycling market SaleReuse Refurb What is the number of contract periods we can offer when we have reuse/refurb/remanufacture? Reman ☺ ☺ ☺ Are we able to refurbish /market ‘as new’ towards 1st market specs & perception? Analyze Product journey workshop
  18. 18. 1.3 New toolset to give your product portfolio a circular make-over 18 CONFIDENTIAL BUILDING A PRODUCT PASSPORT • Lifetime & CE-path • FMECA Analyze Analyze the current product (system) Product analysis (lifetime, CE-path) Product analysis (Reliability/ FMECA)
  19. 19. 1.3 New toolset to give your product portfolio a circular make-over 19 CONFIDENTIAL BUILDING A PRODUCT PASSPORT What is the component lifetime What happens with the component at EOL What are the critical components and what makes them critical 1 2 3
  20. 20. 1.3 New toolset to give your product portfolio a circular make-over 20 CONFIDENTIAL BUTTERFLY MODEL BY ELLEN MACARTHUR
  21. 21. 1.3 New toolset to give your product portfolio a circular make-over 21 CONFIDENTIAL COMPONENT PRODUCT LIFETIME & CE-PATH What is the lifetime & reliability of my product & components? What is the circular path of my product & components?
  22. 22. 1.3 New toolset to give your product portfolio a circular make-over 22 CONFIDENTIAL CIRCULAR ECONOMY - LAAS PRODUCT TOOL Exemplary table 1 2 3 4 product passport after 8 years with indication of weakest link
  23. 23. 1.3 New toolset to give your product portfolio a circular make-over 23 CONFIDENTIAL LAAS PRODUCT TOOL COMPANY COMPONENT REPLACEMENT MAINTENANCE MOMENT SPARE PART OPPORTUNITY PRODUCT PRODUCT / COMPONENT REMAINING LIFETIME > PRODUCT ANALYSIS (lifetime, CE-path) PRODUCT ANALYSIS (Reliability / FMECA) (1) PRODUCT ANALYSIS (Reliability / FMECA) (2) PRODUCT REDESIGN CANVAS (1) PRODUCT REDESIGN CANVAS (2) PRODUCT DESIGN STRATEGY (which components can be reviewed to align with product strategy development) PRODUCT REDESIGN ROADMAP / RECOMMENDATIONS PRODUCT 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 1 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 2 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 3 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 4 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 5 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 6 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D C C C C C C C C C C C C C C C C C C C C DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST COMPONENT 7 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY Exemplary table
  24. 24. 1.3 New toolset to give your product portfolio a circular make-over 24 CONFIDENTIAL FMECA - FAILURES AND THEIR ROUT CAUSES 1 DRIVER FAILURE MODES General Failure mode: Driver failure / Electrical defect Circular Economy failure mode: No product or component status information (readily) available No upgrade new technology possible Effect: Failure of driver causes light disruption ROOT CAUSE 1. At the beginning of the lifetime: no burn-in testing 2. During the lifetime: not attributable – is a statistic phenomenon 3. At the end of the lifetime: “netspanningsvervuiling”: the network of the customer behaves too irregular and puts current spikes on the driver, decreasing the expected average lifetime High current levels – instability of the net Drying out of electrolytic capacitor Drivers have a technological progress: no reverse compatibility of new drivers with old devices No design for maintenance and repair ability Suppliers do not involve ETAP in technology roadmaps (e.g. new design of drivers) 2 Risk priority number
  25. 25. 1.3 New toolset to give your product portfolio a circular make-over 25 CONFIDENTIAL REDESIGN THE PRODUCT • Product redesign canvas • Circular economy - laas product tool • Product redesign roadmap
  26. 26. 1.3 New toolset to give your product portfolio a circular make-over 26 CONFIDENTIAL PRODUCT REDESIGN CANVAS FOR CRITICAL COMPONENTS BYPASS WHEN FAILURE OCCURS TECHNOLOGICAL FUTURE PROOF USE FOOTPRINT HOUSING BIG ENOUGH TO ENHANCE MODULAR DESIGN OF HARDWARE NEEDED TO FIT NEW SOFTWARE COMMUNIVCATION & TRANFORAMTION BY 4G MODEM 1 2 3 • AUTOMATIC • MANUAL 1LMS FAILURE MODES General Failure: Software is too complex for hardware Electrical component defect Circular Economy failure mode: Maintenance costs too high Component outdated after years, technological not up-to-date Effect: Failure causes out of light control SKETCHES ROOT CAUSE Component info not available immediately because LMS is not “open” if a customer does not want it to only available on a too aggregated level (energy consumption, on/off hours not attributable to specific armature, …) No design for easy technology upgrade No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency • No component/product information • No spare parts design strategy • Difficult replace ability of components • No predictable maintenance support • No EOL strategy 2 IDEATION / RECOMMENDATIONS USER / TECHNOLOGY / BUSINESS C/O FAILURE MODES C/O DESIGN STRATEGIES 1. design for durability 2. design for maintenance & repair 3. design for adaptability & upgradability 4. design for disassembly & reassembly 5. design for standardization & compatibility 6. design for attachment & trust Component outdated after years, technologically not up-to-date + cannot support new software Recommendation • Bigger hardware box for future technology fit LMS controller does not give the necessary intelligence for LAAS • Root cause: the LMS does not have the necessary intelligence capabilities • Root cause: the customer does not give permission to be on the customer network • Root cause: defect in data connections Recommendations • Select other type of driver module with integrated intelligence and monitoring system (cf. Philips) • Build intelligence map for driver and LMS (reasoning from data overview/dashboard) • Get insight in the set-up of the service organization • Own maintenance team vs. outsourced maintenance team • Own service desk vs. outsourced service desk • Preventive maintenance approach: Continuous access to data on LED vs. reactive maintenance on customer responses LMS breaks down (out of control) and there is no manufacturer response Recommendation • Bypass for customer to easy put on/off (automatic, manual) Lifetime inconsistency: technology status after LMS update is too advanced for LED technology (that has a higher lifetime) Recommendation • Parallel technology upgrade of LED and LMS 3 4
  27. 27. 1.3 New toolset to give your product portfolio a circular make-over 27 CONFIDENTIAL CIRCULAR ECONOMY -LAAS PRODUCT TOOL COMPONENT REPLACEMENT MAINTENANCE MOMENT SPARE PART OPPORTUNITY PRODUCT / COMPONENT REMAINING LIFETIME > PRODUCT ANALYSIS (lifetime, CE-path) PRODUCT ANALYSIS (Reliability / FMECA) (1) PRODUCT ANALYSIS (Reliability / FMECA) (2) PRODUCT REDESIGN CANVAS (1) PRODUCT REDESIGN CANVAS (2) PRODUCT DESIGN STRATEGY (which components can be reviewed to align with product strategy development) PRODUCT REDESIGN ROADMAP / RECOMMENDATIONS PRODUCT U7 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A x DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B x DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C x DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D x DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E DESIGN FOR ATTACHMENT & TRUST DRIVER 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 15 14 13 12 11 x DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A N A A A A x DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B x DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C x DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D x DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E DESIGN FOR ATTACHMENT & TRUST LED + PCB 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A x DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B x DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C x DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D x DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E DESIGN FOR ATTACHMENT & TRUST LENS 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C C C C C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E DESIGN FOR ATTACHMENT & TRUST LMS CONTROLLER 5 4 3 2 1 5 4 3 2 1 5 4 3 2 1 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A N A A A A A A A A A x DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B x DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C C C C C C C C C C C x DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D x DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E E E E E E E E E E E DESIGN FOR ATTACHMENT & TRUST HOUSING 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 x DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A x DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E x DESIGN FOR ATTACHMENT & TRUST SENSOR 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B B B B B B B B B B B B B B B B B B B B B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E DESIGN FOR ATTACHMENT & TRUST ELECTRICAL CONNECTORS 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E DESIGN FOR ATTACHMENT & TRUST MECHANICAL CONNECTORS 50 49 48 47 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 DESIGN FOR DURABILITY MAINTAIN / PROLONG A A A A A A A A A A A A A A A A A A A A A DESIGN FOR MAINTENANCE & REPAIR REUSE / REDISTRIBUTE B DESIGN FOR ADAPTATIBILITY & UPGRDADABILITY REFURBISH C DESIGN FOR DISASSEMBLY & REASSEMBLY REMANUFACTURE D DESIGN FOR STANDARDISATION & COMPATIBILITY RECYCLE E DESIGN FOR ATTACHMENT & TRUST Lifetime: 20j Onderhoud/repair: om de 5j Calibratie van de sensor (reageert deze? Wat is gevoeligheid? Cleaning Reuse: kan steeds herbruikt worden mits calibratie Remanufacture niet aan de orde Onzeker of recycling van electronica lukt General Failure mode: Electrical component defect Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available Maintenance costs too high Effect: Failure of driver causes light disruption Lifetime: 50j We gaan deze zolang als mogelijk (onder)houden in hetzelfde armatuur; al zijn geen specifieke onderhoudsstappen mogelijk Hergebruik zal enkel gebeuren in hetzelfde armatuur, maar niet in eruit nemen en in een ander armatuur plaatsen, dus strict genomen geen reuse – dus refurbishment en remanufacturing is niet mogelijk Recycling is onzeker op vlak van electronica, mechanische connectoren zullen makkelijker te recycleren zijn doordat het staal is Lifetime: 20j Onderhoud: Uplight: is functioneel van belang en heeft een jaarlijkse cleaning nodig Downlight: geen cleaning nodig Remark: bepaalde aanbesteders (Vlaamse Overheid) schrijven een jaarlijkse onderhoudsbeurt voor Refurbish is steeds default, want er moet steeds een cleaning zijn van de lens – dus er is geen reuse mogelijk. Remanufacture niet aan de orde Recycling als ze op het einde van de levensduur zitten Momenteel polycarbonaat en dit is meer downcycling PVC is wel beter recycleerbaar General Failure mode: Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available Maintenance costs too high Effect: Lifetime: 20j (of zelf duur van het project) Onderhoud/repair Indien bij dezelfde klant kan je de housing 10+10+10 jaar laten hangen zelfs – deze moet elk jaar gewoon eens gecleaned worden Indien je de armaturen We gaan deze altijd AS IS (liefst in het bestaande armatuur) hergebruiken (mits een zeer kleine poetsbeurt) Indiend deze niet beschadigd is: hij krijgt terug originele levensdsuur Indien deze beschadigd is: recycle Refurbish en remanufacture bestaan niet Housing is staal en kan gerecycleerd worden Voor alle zichtdelen: deze worden geschilderd en is staal Voor alle niet-zichtonderdelen: deze worden niet geschilderd en is zincor General Failure mode: Damaged or aged housing Circular Economy failure mode: No spare parts strategy Maintenance costs too high Product outdated after years, technological / esthetical not up-to-date Effect: Outdated product which needs replacement General Failure: Software is too complex for hardware Electrical component defect Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available Maintenance costs too high Component outdated after years, technological / esthetical not up-to-date Effect: Failure causes out of light control Lifetime: 5j Onderhoud/repair: Software: gebeurt on the fly – iedereen zit op de laatste versie Hardware: geen onderhoud mogelijk maar op een bepaald moment kan de hardware de software niet meer aan; in een contract van 10j zullen automatisch 2 controllers in de prijs (moeten inzitten) Reuse bestaat niet, meteen naar refurbish: Een nieuwe LMS controller ga je steeds binnen de eerste 2j van gebruik ook refurbishen (laatste stand van software en gebruiksklaar maken), nadat deze 2j gebruikt is niet meer Remanufacture gebeurt niet Recycling is onduidelijk In eerste 15 jaar, driver laten hangen. Een driver wordt na 15j steeds preventief vervangen Geen mogelijke onderhoudsstappen, enkel een preventieve vervanging Enige wat kan gebeuren is aan de start van het project de stabiliteit van het net meten en hier begrenzers op steken: dit kan je zien als een eerste preventieve onderhoudsstap Bij de inspectie kan je uitlezen en kan je kijken of de driver onder stroom heeft gestaan – maar het is onzeker welke impact dit heeft op de levensduur van de driver Recyclage van driver is moeilijk, recyclage van electronica is een groot probleem – enkel de edele metalen worden gerecupereerd Non conform color after replacement of LED (module) or several years of lifetime (but uncertain whether this has a high RPN number + is only curative in the LAAS-model today + is only applicable in armatures where we have LED+lense) Root cause: LED or optics (probably in the future because of the optics) Recommendations Use RGB-LEDs Include a certain color differential in the contract LED modules switching with another module Measure when going out / measure when coming in Energymeasurement in electricity clouset No EOL strategy/replacement strategy: what do we do if armatures come back after 20 years of lifetime. How do we measure? Recommendations: Measure the activity on the power supply level (this tells everything what happened and is valid for all LEDs behind this) Use in a 2nd market but not in a LAAS anymore / sell as a 48V device LED's have a technological progress: no reverse compatibility of new LED's with old devices No design for maintenance and repairability Suppliers do not involve ETAP in technology roadmaps (e.g. new design of LEDs) General Failure: Electrical component defect Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available LED system outdated after years, technological not up-to-date Effect: Failure of electrical component cause light disruption Levensduur: 50j LED + PCB kan langer dan normale contractduren mee – deze zal steeds in huidig apparaat behouden worden en herbruikt worden Geen onderhoudsstappen mogelijk, enkel ook de stabiliteit van het net meten (~begrenzer) Desassemblage van LED+PCB is onmogelijk omwille van SMB-technologie (fantastische technologie) om goedkoop te produceren maar dit is lijmtechnologie en niet goed voor recyclage Zaak is om zeer goed de toeleverketen op te volgen om de recyclagegraad en desassemblageniveau vast te leggen , maar ETAP is voorlopig te klein om hier impact op te hebben General Failure mode: Electrical component defect Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available Difficult replaceability of products & components Difficult to (dis)assemble No scalable set-up of the lighting system No end-of-life strategy No second market for remanufactured devices explored No valorization possibilities for EOL devices identified (e.g. close the gap) No deliberate sight on preferred value recovery option at certain moments in the lifetime Maintenance costs too high No energy monitoring / no energy control Customer feels out of control (product too complex, low ease of use) Product outdated after years, technological / esthetical not up-to-date No feedback of 100% good light quality Effect: Electrical failures of causes light disruption No added valorization in circular economy model No modular product design / No design for maintenance and repairability Product info not available immediately because LMS is not “open” if a customer does not want it to Only available on a too aggregated level (energy consumption, on/off hours not attributable to specific armature, …) Products have a technological progress: no reverse compatibility of new products with old devices Suppliers do not involve ETAP in technology roadmaps (e.g. new design of LEDs, new design of drivers) No design for easy technology upgrade No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency No separate energy meter in current product No control on energy use/installation use at the client site, but ETAP can define a normal use or put in place different attributes that rationalize energy consumption (LMS, calendar functions, daylight censoring, …) Customer is not familiar with an open LMS No intermediate feedback on lighting performance from ETAP to customer No output measurement in lighting level sensor with direct feedback to customer High cost for installation Recommendation No scalability of lighting set-up when office changes Recommendation Make LED’s easy replaceable Make architecture of product modular Maintenance costs too high Recommendations More modular inside the armature: easy opening of housing, easy clickable cassettes of LEDs/PCBs (modules clickable maken) Spare part devices on location No adapted packaging to protect armatures Recommendations Re-usable packaging No easy replace ability ON SITE (10%) (armature needs to come from the ceiling, needs to be disassembled three steps down) Recommendations: Supply not IN the armature, but outside of the armature to improve accessibility Cassette rachitecture Split up driver functionality in different standard modules (but is possibly harder for renovation projects) 48V DC (which includes the power supply – ELCO) = all critical components Driver on LED PCB Advantages & disadvantages (distance should be feasible in office environments) (allows to track more information on product use: temperature, number of on/off cycles, rimple op DC current (gives indication of ELCO drying) (difficulty for renovating: can be solved by putting the 48 DC not in separate cabin but on the armature) (possible to have no continuous line in “straight line lighting) (you can measure more electricity consumption on the 48V level too, without EANDIS) Better temp control of components in bigger clauset (Actieve PCBs – alle componenten zitten op de LED PCB) But: then the lifetime of the one component determines the other End of life door netspanningsvervuiling Recommendations on net (begrenzer) – is difficult for renovating projects (physically) Industrial driver Limitations , is more interesting for newly builts EOL exponential after 50 hours Recommendations Modular concept Will increase the average lifetime expectancy and will shift the curve) makes it feasible to preventively replace after 15 years because only 48 DC needs to be measured By measuring RIMPLE make it possible to effectively replace preventively (only where it is necessary) Industrial driver, but only limited No reverse compatibility Recommendations Standard interfaces for driver (mechanically) Always generic power supplies: 48 and never 24, 32, … General Failure mode: Driver failure / Electrical component defect Difficult replaceability Circular Economy failure mode: No spare parts strategy No product or component status information (readily) available No upgrade new technology possible Effect: Failure of driver causes light disruption High current levels – instability of the net Drying out of electrolytical capacitor At the beginning of the lifetime: no burn-in testing During the lifetime: not attributable – is a statistic phenomenon At the end of the lifetime: “netspanningsvervuiling”: the network of the customer behaves too irregular and puts current spikes on the driver, decreasing the expected average lifetime. Drivers have a technological progress: no reverse compatibility of new drivers with old devices No design for maintenance and repairability Suppliers do not involve ETAP in technology roadmaps (e.g. new design of drivers) No design for maintenance and repairability No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency No design for repairability No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency No durable product design Component info not available immediately because LMS is not “open” if a customer does not want it to only available on a too aggregated level (energy consumption, on/off hours not attributable to specific armature, …) No design for easy technology upgrade No design for maintenance (e.g. not aligned lifetimes of the components) -> too high maintenance frequency General Failure mode: Circular Economy failure mode: No spare parts strategy Effect: General Failure mode: Circular Economy failure mode: No spare parts strategy Effect: Component outdated after years, technologically not up-to-date + cannot support new software Recommendation Bigger hardware box for future technology fit LMS controller does not give the necessary intelligence for LAAS Root cause: the LMS does not have the necessary intelligence capabilities Root cause: the customer does not give permission to be on the customer network Root cause: defect in data connections Recommendations Select other type of driver module with integrated intelligence and monitoring system (cf. Philips) Build intelligence map for driver and LMS (reasoning from data overview/dashboard) Get insight in the set-up of the service organization Own maintenance team vs. outsourced maintenance team Own service desk vs. outsourced service desk Preventive maintenance approach: Continuous access to data on LED vs. reactive maintenance on customer responses LMS breaks down (out of control) and there is no manufacturer response Recommendation Bypass for customer to easy put on/off (automatic, manual) Lifetime inconsistency: technology status after LMS update is too advanced for LED technology (that has a higher lifetime) Recommendation Parallel technology upgrade of LED and LMS How to assess the “not as newness” when getting the armature back Recommendations See sketches Needs to be easy assemble and disassemble No as new look to put in new LAAS (after 10Y) and on 2nd market (after 20Y) Recommendations “Only need to repaint one component” Use a 2nd skin approach Afterwards easy skin refurbishment and reuse “demonteren” Work with a foil approach (“screen protector”) that can be done after X years Start with a plate, and if we need to make it look as new: use a 2nd plate “monteren” (housing is today already fairly recyclable) Easy to disassemble / assemble No easy cleaning on site See sketches DYNAMIC & ITERATIVE PROCESS TO SHAPE YOUR CIRCULAR PRODUCT PROPOSITION
  28. 28. 1.3 New toolset to give your product portfolio a circular make-over 28 CONFIDENTIAL PRODUCT REDESIGN ROADMAP / FROM VISION TO PLAN WHAT ARE THE NEXT IMPORTANT STEPS AND THEIR MILESTONES WHAT ARE THE RISKS WHAT IS STILL UNKNOWN, A THREAT OR HURDLE HOW TO MANAGE RISKS CAN WE DE-RISK, OR GET MORE INSIGHTS… WHAT DO WE NEED NEW RESOURCES, SKILLS, BUDGET, PARTNERS… MID 2018 2019 2020 PRODUCT MARKET USAGE / REGULATIONS 1 22021 2022 • how to judge quality of light • fast corrective reaction time • predictive maintenance • how to align individual with general light preferences / plan • integration with other building mngt systems • is tracking possible? • LMS wireless / ease of installation • big data / GDPR • ID for each device • study / research • camera on the light • juridical external input • evaluation GDPR issues • continuous follow up 1. ID system / platform development 2. study corrective reaction 3. study predictive maintenance 4. CAMSENSE development 5. study on wireless vs powerline 6. screening external juridical partner CONCEPT NAME: EXTENDED LMS 1. ID system/platform development 2. study corrective reaction 3. study predictive maintenance 4. CAMSENSE development 5. study wireless vs powerline 6. screening external juridical partner STUDY IMPLEMENTATION STUDY IMPLEMENTATIONSTUDY CONTINUOUS
  29. 29. 1.3 New toolset to give your product portfolio a circular make-over 29 CONFIDENTIAL EVALUATE THE BUSINESS MODEL (COSTING) • Business model costing framework
  30. 30. 1.3 New toolset to give your product portfolio a circular make-over 30 CONFIDENTIAL BUSINESS MODEL COSTING FRAMEWORK What value recovery options do we have? What costs to they bring along? Design Evaluate the business model (costing) 25K h 50K h LAAS (20Y) w/o value recovery LAAS (20Y) + sale LAAS (20Y) w/o + reman-sale LAAS LAAS LAAS Sale, current customer Remanufacture, Sale – other customer 0K h Desinstallation Reverse logistics RemanufacturingManufacturing Installation & commissioning Forward logistics Maintenance Operations, financing, overhead Refurbishment & recommissioning / /
  31. 31. 1.3 New toolset to give your product portfolio a circular make-over 31 CONFIDENTIAL CONCLUSION
  32. 32. 1.3 New toolset to give your product portfolio a circular make-over 32 CONFIDENTIAL • Product Passport during contract lifetime • Component EOL management • Maintenance time management • Spare part opportunities ITERATIVE DESIGN PROCESS • More opportunities for growth and productivity • Assurance of continuity of supply • The creation of new markets PROFIT OPPORTUNITIES WITHIN A CIRCULAR ECONOMY LAAS PRODUCT TOOL OFFERING • Adding value for consumers • Optimizing energy consumption • Waste reduction • Redesign options • Product Development Roadmap • Business model costing framework
  33. 33. 1.3 New toolset to give your product portfolio a circular make-over 33 CONFIDENTIAL "The key in sharpening your Product-As-A-Service business model? Keeping added value during the product lifetime. How? With tools that guide you during exploration, analysis and design."
  34. 34. 1.3 New toolset to give your product portfolio a circular make-over 34 CONFIDENTIAL One group, five brands Our services are marketed through 5 brands each addressing specific missions in product development. INTEGRATED PRODUCT DEVELOPMENT ON-SITE PRODUCT DEVELOPMENT DIGITAL PRODUCTS DEVELOPMENT OPTICAL PRODUCTS DEVELOPMENT VENTURING

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