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The social relevance of Earth observation data (by Alexander Frimout)

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Multiple satellites are creating different types of images that we can use for many purposes to create a better world. Which datasets are there? For which applications can we use them? Many examples will convince you to apply Earth observation data to your business.

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The social relevance of Earth observation data (by Alexander Frimout)

  1. 1. 5;1 The social relevance of Earth observation data 1 CONFIDENTIAL Template Innovation Day 2018CONFIDENTIAL THE SOCIAL RELEVANCE OF EARTH OBSERVATION DATA Alexander Frimout Consultant Innolab Alexander.Frimout@Verhaert.com TRACK 5 - SPACE TECHNOLOGY FOR A BETTER WORLD
  2. 2. 5;1 The social relevance of Earth observation data 2 CONFIDENTIAL 1 2 3 CONTENT Earth Observation is making a difference What is EO data? EO applications: from data to impact
  3. 3. 5;1 The social relevance of Earth observation data 3 CONFIDENTIAL EARTH OBSERVATION IS MAKING A DIFFERENCE Observe some (hopefully inspiring) examples
  4. 4. 5;1 The social relevance of Earth observation data 4 CONFIDENTIAL Need to look at/understand the earth before we can have impact WHY EARTH OBSERVATION? “There are three principal means of acquiring knowledge... observation of nature, reflection, and experimentation. Observation collects facts; reflection combines them; experimentation verifies the result of that combination.” -Denis Diderot, 18th century French Philosopher
  5. 5. 5;1 The social relevance of Earth observation data 5 CONFIDENTIAL SOME EXAMPLES – AIR QUALITY MONITORING 20.000 participants
  6. 6. 5;1 The social relevance of Earth observation data 6 CONFIDENTIAL SOME EXAMPLES – IMPACT ON AGRICULTURE ~175 Million Hectares of agricultural land in Europe € ?
  7. 7. 5;1 The social relevance of Earth observation data 7 CONFIDENTIAL SOME EXAMPLES – SPACE FOR SANITATION • landscape/land use • environmental risk • water quality • number of households • size/growth of settlements and industrial activities It is estimated that 2.3 billion people - primarily in Asia, sub-Saharan Africa, and Latin America and the Caribbean - still lack access to basic sanitation
  8. 8. 5;1 The social relevance of Earth observation data 8 CONFIDENTIAL WHAT IS EO DATA? I’m just here for the buzzword
  9. 9. 5;1 The social relevance of Earth observation data 9 CONFIDENTIAL WHAT IS EARTH OBSERVATION? Earth observation (EO) is the gathering of information about the physical, chemical, and biological systems of the planet via remote-sensing technologies Not GPS ( )
  10. 10. 5;1 The social relevance of Earth observation data 10 CONFIDENTIAL SO WHAT CAN YOU OBSERVE? • Take pictures up to 30cm resolution • Atmospheric conditions • Topography & ground deformations • Gravity fields (ocean currents, ice sheets…) • “Hyperspectral images” • Shortwave infrared, near infrared, and green: often used to show floods or newly burned land • Blue, two different shortwave infrared bands: used to differentiate between snow, ice, and clouds • Blue, near infrared, mid infrared: used to picture on one image water depth, vegetation coverage, soil moisture content, and the presence of fires
  11. 11. 5;1 The social relevance of Earth observation data 11 CONFIDENTIAL HOW ARE WE GENERATING EO IMAGES? “A bunch of satellites”
  12. 12. 5;1 The social relevance of Earth observation data 12 CONFIDENTIAL SATELLITES ARE GETTING SMALLER & COMMERCIAL
  13. 13. 5;1 The social relevance of Earth observation data 13 CONFIDENTIAL THE JUICY DETAILS Resolution? Revisit time? COST? https://business.esa.int/newcomers-earth-observation-guide
  14. 14. 5;1 The social relevance of Earth observation data 14 CONFIDENTIAL EO APPLICATIONS: FROM DATA TO IMPACT So what do I do with all that data?
  15. 15. 5;1 The social relevance of Earth observation data 15 CONFIDENTIAL FINDING APPLICATIONS: ADDING A PIECE TO THE PUZZLE
  16. 16. 5;1 The social relevance of Earth observation data 16 CONFIDENTIAL OBSERVATION, REFLECTION AND EXPERIMENTATION https://www.sciencedirect.com/science/article/pii/S2092678216303958
  17. 17. 5;1 The social relevance of Earth observation data 17 CONFIDENTIAL OBSERVATION, REFLECTION AND EXPERIMENTATION • Obstacles/hazards • Active currents & wind • Salt content • Temperature • Water density https://www.sciencedirect.com/science/article/pii/S2092678216303958
  18. 18. 5;1 The social relevance of Earth observation data 18 CONFIDENTIAL INTERFACES MATTER
  19. 19. 5;1 The social relevance of Earth observation data 19 CONFIDENTIAL INTERFACES MATTER
  20. 20. 5;1 The social relevance of Earth observation data 20 CONFIDENTIAL DESIGN A SMART USE CASE! More complete & consistent checks More targeted and effective controls CAPSAT: Satellites imagery information for a better agricultural policy in Flanders and Europe
  21. 21. 5;1 The social relevance of Earth observation data 21 CONFIDENTIAL COMBINATION WITH OTHER SENSORS FOR BETTER RESULTS
  22. 22. 5;1 The social relevance of Earth observation data 22 CONFIDENTIAL “You have to make it happen” -Denis Diderot, same guy as before MAKING THE DIFFERENCE IN BUSINESS
  23. 23. 5;1 The social relevance of Earth observation data 23 CONFIDENTIAL BUT YOU DON’T HAVE TO DO IT ALONE https://business.esa.int/funding https://copernicus-incubation.eu/ https://accelerator.copernicus.eu/ https://eo.belspo.be/en/stereo-in-action …
  24. 24. 5;1 The social relevance of Earth observation data 24 CONFIDENTIAL One group, five brands Our services are marketed through 5 brands each addressing specific missions in product development. INTEGRATED PRODUCT DEVELOPMENT ON-SITE PRODUCT DEVELOPMENT DIGITAL PRODUCTS DEVELOPMENT OPTICAL PRODUCTS DEVELOPMENT VENTURING

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