This is a presentation given to members of the Chesapeake Regional Tech Council who had interest in using Social Media applications for Workforce Development.
4. Who We Are
Vocus offers a unique solution for marketers. Our software
integrates powerful features of digital marketing including
social, search, email and publicity. In addition, our software
sends real-time marketing opportunities directly to marketers in
the form of leads, prospects, social media conversations,
curated content and inbound media inquiries. With our
marketing consulting and services team ready to help, our
software solution delivers marketing success.
Vocus (VOCS) based in Beltsville, MD, has over 1,000 employees
with offices in North America, Europe and Asia.
24. Facebook: Statistics
• 52% of job seekers used Facebook to help
find work in 2012. (source: jobvite)
• 1 in 5 job seeker had a contact share a job
on Facebook. (source: jobvite)
• 80% of social media users prefer to
connect with brands through Facebook.
(source: Business2Community)
25. Facebook
• Cover Photo
• Profile Picture
• Applications
- Job Application
- Blog
- Videos
- Social Media
35. Blog: Employee Activities
Shana is running
her first marathon
in September! The
Bellingham Bay
Marathon takes
place September
29 and Shana has
chosen to dedicate
her participation to
the Boys & Girls
Club of Whatcom
County. Vocus
employees have a
great sense of
community and
come together in
support of each
other’s efforts.
Read more to find
out why Shana
chose the Boys &
Girls Club and how
you can help..
39. Schedule Content
• Content Calendars
• Schedule Posts
- Tools like Facebook,
Tweetdeck, Buffer
• Drive traffic to and
from each platform to
grow engagement
40.
41. Office Space
• Destination for Top Tech Talent
• Termed “Googleplex” of Prince George’s Cty
• Main Street Town culture builds community
42. Monitor
Track results using insights from individual
platforms or using a Dashboard such as
the Vocus Marketing Suite.
43. Monitor
Keep tabs on your competitors for analysis.
Doing so can give you ideas for there you
might need to have presence.
Our recruiters fill between 40-80 positions per month in the first half of the year- majority of them SALES, and for people with less than five years of experience. Our spec is very specific.
Our VP of HR set up a separate website in anticipation for growth. As more positions began opening up and we began expanding, the recruiting team needed to attract talent and manage communication with that talent. Here’s a look at our Employer Brand. Our candidates/employees recognize these colors, this phrase.
Do an audit. Look for online conversation about your company as an employer. Search on sites like Glassdoor where employees post anonymous reviews.Build a presence on the platforms that make the most sense for you as a player.Who is your target audience? Who are you looking to hire?Who do you compete with for talent?Research networks for your posts are relevant to users.
Establish a brand. Who are you as an employer?
Blog! Don’t just blog about your product. Every once in a while, blog about what it’s like to work at your company.Adding Social plug-ins to your website makes it easier for talent to engage with your brand.
Cover Photo:Profile Picture:Applications: - Job Application - Blog - Videos - Social Media
Cover Photo:Profile Picture:Applications: - Job Application - Blog - Videos - Social Media
@VocusCareers attempts to participate in close to 25 career-related tweetchats a month.Tweet chats can help increase followers, reach and engagement.Followers: Tweet chats can help you get your handle seen by people who normally aren’t looking for you.Reach: Your chances of being retweeted are increased when you offer great insight to the topic.Engagement” We use “engagement” in social media to refer to activity and interaction with followers. When you put out a question and get responses, you are engaging your audience. The power of a hashtag. Let’s look at our Twitter handle. And one of our recruiters.
Be relevant. Make sure your posts add value.
Be relevant. Make sure your posts add value.Boasts 100+ million users.Tells your story with an image.Photos AND video uploaded via mobile phone.Integrations are available for view on Facebook.Can be linked to other social platforms.Useful to share promote across platforms.
We do use both free and paid resources on LinkedIn. Premium profiles, Job Slots, LinkedIn Recruiter Tool, Branded Career Page, Employee Profile Advertising. Let’s take a look.
Be relevant. Make sure your posts add value.Boasts 100+ million users.Tells your story with an image.Photos AND video uploaded via mobile phone.Integrations are available for view on Facebook.Can be linked to other social platforms.Useful to share promote across platforms.
Be relevant. Make sure your posts add value.“Job postings with a video icon are 12% more likeliikey to be viewed and 35% more likely to get applied to.” –HireRabbitInfographicShowcase Culture: show candidates what’s it like to work at your companyShare employee testimonials about their experiences. Employees are your best brand advocates.
Be relevant. Make sure your posts add value.“Job postings with a video icon are 12% more likeliikey to be viewed and 35% more likely to get applied to.” –HireRabbitInfographicShowcase Culture: show candidates what’s it like to work at your companyShare employee testimonials about their experiences. Employees are your best brand advocates.
Be relevant. Make sure your posts add value.“Job postings with a video icon are 12% more likeliikey to be viewed and 35% more likely to get applied to.” –HireRabbitInfographicShowcase Culture: show candidates what’s it like to work at your companyShare employee testimonials about their experiences. Employees are your best brand advocates.
Blogs are meatier content pieces than tweets or Facebook updates. They give jobseekers a better view of their potential colleagues and your company culture.Be relevant. Make sure your posts add value.“Job postings with a video icon are 12% more likeliikey to be viewed and 35% more likely to get applied to.” –HireRabbitInfographicShowcase Culture: show candidates what’s it like to work at your companyShare employee testimonials about their experiences. Employees are your best brand advocates.
Blogs are meatier content pieces than tweets or Facebook updates. They give jobseekers a better view of their potential colleagues and your company culture.Be relevant. Make sure your posts add value.“Job postings with a video icon are 12% more likeliikey to be viewed and 35% more likely to get applied to.” –HireRabbitInfographicShowcase Culture: show candidates what’s it like to work at your companyShare employee testimonials about their experiences. Employees are your best brand advocates.
Blog about new updates and breaking trends that affect your hiring process or talent acquisition. This keeps your blog fresh and up-to-date on new tools and features that may help jobseekers..and have them keep coming to your site.Be relevant. Make sure your posts add value.
Tracking discussion about your brand, employee activities and experience will help you in the long run. This will help you know what trends to run with and if you need to curb discussion by launching something new.
Content? Highlight Culture: This is an important piece. Highlight your culture to generate a demand for your open positions.
The New Urbanism design of headquarters is based on the town of Seaside of Florida. Destination for Top Tech TalentLess than half of all of our employees work at other Vocus office locations (Mid-Atlantic Region, Europe, Asia).
You can track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.Monitor competitors for analysis. Doing so can give you ideas for there you might need to have presenceMonitor discussion about your employer brand.
You can track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.Monitor competitors for analysis. Doing so can give you ideas for there you might need to have presenceMonitor discussion about your employer brand.
You can track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.Monitor competitors for analysis. Doing so can give you ideas for there you might need to have presenceMonitor discussion about your employer brand.
You can track results using insights from individual platforms or using a Dashboard such as the Vocus Marketing Suite.Monitor competitors for analysis. Doing so can give you ideas for there you might need to have presenceMonitor discussion about your employer brand.
Our VP of HR set up a separate website in anticipation for growth. As more positions began opening up and we began expanding, the recruiting team needed to attract talent and manage communication with that talent. Here’s a look at our Employer Brand. Our candidates/employees recognize these colors, this phrase.