How to Prepare a Website Redesign Proposal

1. Website Redesign Proposal Prepared by Vickie Siculiano July 2, 2011

2. Make ‘em Say Wow! This template is designed to give you some structure and help with preparing a proposal for website redesign. For this presentation, I created my own 11 point attribute scale. But, feel free to create your own and customize this template for your own needs. I’m just paying it forward… Best of luck to you! 7/2/2011 Vickie Siculiano 1

3. Situation Analysis INSERT COMPANY NAME Offspring of INSERT PARENT COMPANYwith a big value proposition. “INSERT MISSION STATEMENT HERE” Goals: INSERT GOALS HERE Assessment Strong INSERT STRENGTHS HERE (i.e. customer service), but website could benefit from INSERT WEAKNESSES HERE (i.e. search engine optimized information content architecture (IA), content management system (CMS).) Competitive analysis performed of other INSERT COMPETITOR INDUSTRY HEREcompetitors and ranked. 7/2/2011 Vickie Siculiano 2

4. Company Goals Short-Term Goals INSERT GOALS HERE (i.e. Redesign website to include CRM, social media, graphic redesign.) INSERT METHODOLOGY Long-Term Goals INSERT GOALS HERE (i.e.) Decrease bounce rate to under 20%, Generate 100,000 absolute unique visitors/month, Generate 50% conversion rate, Increase search engine traffic proportion to 50%. INSERT METHODOLOGY 3 7/2/2011 Vickie Siculiano

5. Competitive Analysis Top Ranking Overall Winner: INSERT WINNER Rank: INSERT RANK Runners Up: INSERT #1 Rank: INSERT OVERALL RANK INSERT #2 Rank: INSERT OVERALL RANK 7/2/2011 Vickie Siculiano 4 Insert Home Page Screenshots

6. The Competitors: Analysis Site Layout Winner: INSERT WINNER INSERT RATIONALE (i.e.) Clear Layout 7/2/2011 Vickie Siculiano 5 Insert Home Page Screenshot

7. The Competitors: Analysis Navigation Structure Winner: INSERT WINNER INSERT RATIONALE Recommendation: INSERT # PAGE NAVIGATION INSERT TABS (i.e. Home, Products, About, Contact 7/2/2011 Vickie Siculiano 6 Insert Navigation Tab Screenshot

8. The Competitors: Analysis SEO Winner: INSERT WINNER INSERT RATIONALE i.e. Good use of meta tags Good use of keyword phrases Strong inbound links 7/2/2011 Vickie Siculiano 7 Insert Home Page Screenshots

9. The Competitors: Analysis Social Media Interface Winner: INSERT WINNER INSERT RATIONALE i.e. Social Media Login Capability Facebook Plug In Blog 7/2/2011 Vickie Siculiano 8 Insert Social Media Interface Screenshots

10. The Competitors: Analysis Conversion Process Winner: INSERT WINNER INSERT RATIONALE i.e. Video featuring benefits, No double opt-in, Streamlined conversion process 7/2/2011 Vickie Siculiano 9 Insert Conversion Page Screenshots

11. The Competitors: Analysis Use of Video Winner: INSERT WINNER INSERT RATIONALE i.e. embedded on home page 7/2/2011 Vickie Siculiano 10 Insert Video Screenshots OR Embedded Video

12. The Competitors: Analysis FAQ Winner: INSERT WINNER INSERT RATIONALE i.e. Categories Searchability 7/2/2011 Vickie Siculiano 11 Insert FAQ Screenshots

13. The Competitors: Analysis Benefits Winner: INSERT WINNER INSERT RATIONALE i.e. Easy to find Strong value proposition Well-written copy 7/2/2011 Vickie Siculiano 12 Insert Benefits Screenshots

14. The Competitors: Analysis Conversion Option Visibility Winner: INSERT WINNER INSERT RATIONALE i.e. on every page Powerful graphic 7/2/2011 Vickie Siculiano 13 Insert Page Screenshots featuring Call to Action

15. The Competitors: Analysis Help Desk Winner: INSERT WINNER INSERT RATIONALE i.e. Robust forms w/ drop downs Live chat option 7/2/2011 Vickie Siculiano 14 Insert Help Desk Screenshots

16. The Competitors: Analysis Affiliate Marketing Winner: INSERT WINNER INSERT RATIONALE i.e. Both email and link options Application process forms 7/2/2011 Vickie Siculiano 15 Insert Affiliate Marketing Screenshots

17. The Competitors: Findings INSERT COMPANY NAME Ranking = INSERT # INSERT SELECTED ATTRIBUTE TALKING POINTS i.e. Affiliate: INSERT RANK SEO: INSERT RANK Use of Video: INSERT RANK Social Media: INSERT RANK 7/2/2011 Vickie Siculiano 16 Insert Home Page Screenshot

18. Recommendations Site Layout INSERT RECOMMENDATIONS i.e. Branded skin Above the fold 7/2/2011 Vickie Siculiano 17

19. Recommendations Navigation Structure INSERT RECOMMENDATIONS INSERT # of Tabs i.e. Home About Contact 7/2/2011 Vickie Siculiano 18

20. Recommendations SEO INSERT RECOMMENDATIONS i.e. Include unique tags for pages, images, alt txt, IA Rewrite copy to be more compelling. 7/2/2011 Vickie Siculiano 19

21. Recommendations Social Media Interface INSERT RECOMMENDATIONS i.e. Build social media profiles (Facebook, etc.) Add share buttons (Share This, Facebook Like, Google +1) 7/2/2011 Vickie Siculiano 20

22. Recommendations Join Process INSERT RECOMMENDATIONS i.e. Streamline process From 3 page funnel to only 1 7/2/2011 Vickie Siculiano 21

23. Recommendations Video INSERT RECOMMENDATIONS i.e.Create video featuring benefits to encourage conversions Could be graphic 7/2/2011 Vickie Siculiano 22

24. Recommendations FAQ INSERT RECOMMENDATIONS i.e. Research Categorize 7/2/2011 Vickie Siculiano 23

25. Recommendations Benefits INSERT RECOMMENDATIONS i.e. Bulleted format Benefits vs. features 7/2/2011 Vickie Siculiano 24

26. Recommendations Conversion Call to Action INSERT RECOMMENDATIONS i.e. Every page Buttons and links 7/2/2011 Vickie Siculiano 25

27. Recommendations Help Desk INSERT RECOMMENDATIONS Form that populates subject field Could also have a subcategory 7/2/2011 Vickie Siculiano 26

28. Recommendations Affiliate Marketing INSERT RECOMMENDATIONS i.e. Tab on top navigation Good for SEO and PPC 7/2/2011 Vickie Siculiano 27

29. Any questions? 7/2/2011 Vickie Siculiano 28 INSERT YOUR CHOICE OF VISUAL REMEMBER - DRIVE IT HOME!

How to Prepare a Website Redesign Proposal

Say WOW Marketing

How to Prepare a Website Redesign Proposal