1.
VALUABLE
PARTNERSHIPS
POWERFUL
NETWORKS

2.
HOW FITNESS PROFESSIONALS CAN
CREATE PARTNERSHIPS TO ACHIEVE THEIR
BUSINESS GOALS
VALUABLE
MEANINGFUL
SUSTAINABLE
ENJOYABLE
AND EXCEEDFASTER

3.
Purpose
Plan
Profit
Partner
SUSTAINABLE
ENJOYABLE MEANINGFUL
VALUABLE

4.
CLIENTS
BENEFITS
OF
PARTNERSHIPS
CONNECTIONS
CONTRA
CAPABILITY
CHA-CHING
CREDIBILITY

5.
Instantly Increased Networks
Client Referrals
Combined Capabilities
Discounted and contra Product + Services
Commission on Sales
Reduced outgoings
Shared Costs
Media Coverage
Increased and Improved Profile
Credibility By Association
Increased and Improved Opportunities
SPECIFIC
BENEFITS
OF
PARTNERSHIPS

6.
THE
PROCESS
1. Start Developing Your Network
2. Identify Your Business Goals
3. Identify Consumer Behaviour
4. Identify Potential Partners
5. Identify Value You Can Offer
6. Create a shortlist of ideal Partners
7. Chat with Potential Partners
8. Identify Activations for Partnership

7.
PARTNERSHIPS
IMPROVE
OUR BUSINESS
POWERFUL
NETWORKS
CONNECT US
WITH
THAT

8.
NETWORK
OPPORTUNITYPARTNER
QUALIFY
The network filters out
potential Partners
QUANTITY
A larger network
offers more
opportunities
QUALITY
Higher standard of Partners
and Opportunities
HOW
NETWORKS
WORK

9.
HAVE MORE
CONVERSATIONS
HOW DO I
GROW MY
NETWORK?

10.
IDENTIFY YOUR

11.
IDENTIFY+ASSESS

12.
KNOWYOUR

13.
IDENTIFY
BENEFITS
ON OFFER

14.
CASE
STUDY #1
Jason
Elliott
PTW

15.
1. Radio Station
2. Physio Group
3. Corporate Medical Company
4. Fruit & Veg Delivery
POTENTIAL PARTNERS

16.
ACTIVATION 1. radio station
12 Week Challenge – Host & Listeners
• Launch – On show
• Plan given to all participants
• Group Skype sessions
• Tips each week on radio show
• Social media interaction
• Final day – Outdoor public broadcast + challenge
final test

17.
BENEFITS radio station
• £25 p/person to participate
• Engaged audience
• Increased audience – wom / live event
• Healthy host
• Social media and show content
100 participants = £2500

18.
BENEFITS Jason
• CREDIBILITY - Increased profile
• CONTRA – His time for air time
• CLIENTS - Warm leads
• CONNECTIONS - Increased network
• CREDIBILITY - Testimonials
• CAPABILITY - Experience with Skype sessions
• CHA-CHING – New Clients
5 x 6 mth clients = £10,000

19.
ACTIVATION 2. physio group
• Seminar / workshop at each others venue
• Referrals
• Collaborate for package / challenge
• Share each others social media posts
• Share content – blogs, social content etc
• Create content– podcast, blog, videos
• Share costs – venue, event, ads, training
• Testimonials

20.
BENEFITS physio + Jason
• CONNECTIONS - Increased network
• CLIENTS - Client referrals
• CHA-CHING - Save cost (increase profits)
• CHA-CHING - Save time (content sharing)
• CREDIBILITY - More engaged and satisfied clients
(needs are being met and exceeded)
• CAPABILITY – combined value to offer

21.
ACTIVATION 3. corporate
• Onsite training
• Motivational talks
• 1:1 Coaching + Group Training
• Create & train for Challenge
• Digital content (pre-prepared, delivered weekly)

22.
BENEFITS corporate
• Engaged and healthy Staff
• Content for communications
• Relevant health and fitness knowledge inhouse
• Insurance benefits
• Staff retention
• Could enter (win!) public awards – great exposure and
credibility
• If shared on social – customer engagement

23.
BENEFITS Jason
• CHA-CHING!
• Increased network
• Create programme content/plan once – deliver man
times
• Can lead to private clients
• Opportunities to speak at corporate events

24.
ACTIVATION 3. fruit & veg
Fruit & Veg Delivery Co.
• Provide fruit & veg for Jason
• Provide fruit – snacks for clients
• Discount code for Jason’s clients
• Social media posts – Jason / gym / clients
• ‘Ambassador’ role for Jason & trainers
• Networking opportunities – expos, events
• Link to PTW on their website

25.
ACTIVATION
Jason
• Encourage clients to eat fruit
• Display brochures/cards next to fruit + website
• Social media posts – delivery, cooking, snacking
• Content - photos, blogs, fitness tips, WOD
• Modelling for catalogues/website
• Attend public/industry events
• Connect them with radio station challenge

26.
BENEFITS fruit & veg
• Customers
• Testimonials
• Social media and website content
• Educate and engage customers – online
and at events
• Media – radio – increased network

27.
BENEFITS Jason
• Save money
• Provide more value for clients
• Further endears him to clients
• Network
• Social media content

28.
CASE
STUDY #2
Personal
Training Studio

29.
PARTNER : Training Apparel & Accessories Brand
WHAT THEY GIVE :
• £1000 clothes for you
• Kickback on sales made via your website / gym
• Your Gym/Trainer profile listed on their website
• 4 Facebook posts per year about you / your gym
• Attend tradeshows as their Trainer ambassador

30.
WHAT THE PERSONAL TRAINING STUDIO GIVES :
• Increased network of their target market
• Sales through your network (gym + website sales)
• Use of gym for their photo shoot + product launch
• Model for their photo shoots
• Allow them to use content from your blogs
• Their sponsored athletes get free use of your gym
• Verbal endorsements + Product testimonials
• Social media posts + photos of their gear in use
• Speaking at their events, in-house teambuilding etc.

31.
WHAT THE PERSONAL TRAINING STUDIO GETS :
• Save £ 1000 on clothing
• Earn 10% on sales made (10 people spend £200)
• Client referrals (10 x £1000 annual spend)
• Increased Profile (network and opportunities)
They are now £11,200 better off!

32.
Partnership Workbook Giveaway
Email me for a free action plan…
vickie@vickiesaunders.com

33.
TAKE
ACTION
NOW • Find an event to attend
• Post some generous content on social media
• Update your LinkedIn profile and connect with your peers
• Contact a media outlet and offer to provide content
• Contact a podcast and ask to be a guest
• Write a list of the benefits you could offer a partner
• Watch this webinar again!

34.
PAST
EXPERIENCE
Growth Options
Opportunity
Possibility
Before you go……..
Remember, our past can
limit us, but when we
start to look outside the
square…..amazing
things happen in our
lives!

35.
These slides are just part of the education I provide for
fitness professionals in collaboration with the Strength
Matters global fitness education brand!
To get the full picture……see you at a Strength Matters
Summit in……. London, Melbourne, Chicago, New York or
San Diego!
www.attendstrengthmatters.com

36.
A few of my clients: